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Results for La Chaux-de-Fonds

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La Chaux-de-Fonds

Industrial capital of Swiss watchmaking. Birthplace of Omega and Girard-Perregaux, home of Greubel Forsey, the MIH, and UNESCO-listed with Le Locle.

Paired Up Mondays with the Zodiac Olympos Military Worn & Wound Edition Worn & Wound
Zodiac Olympos Military Worn & Mar 20, 2023

Paired Up Mondays with the Zodiac Olympos Military Worn & Wound Edition

We’re back with another pairing for Paired Up Monday’s. A while back, we partnered with the folks at Zodiac to create the Olympos Military Worn & Wound Edition. The creation took their 2:00 o’clock crowned Olympos and gave it a classic military dial with railroad minute track and bold numbers. Overall, the watch was a perfect amalgamation of both brands. We’re back with another pairing for Paired Up Monday’s. A while back, we partnered with the folks at Zodiac to create the Olympos Military Worn & Wound Edition. The creation took their 2:00 o’clock crowned Olympos and gave it a classic military dial with railroad minute track and bold numbers. Overall, the watch was a perfect amalgamation of both brands. The post Paired Up Mondays with the Zodiac Olympos Military Worn & Wound Edition appeared first on Worn & Wound.

[Hands-On] The Bell & Ross BR05 Skeleton Golden Worn & Wound
Bell & Ross BR05 Skeleton Golden We’re Mar 20, 2023

[Hands-On] The Bell & Ross BR05 Skeleton Golden

We’re not yet at the stage that the BR05 is seen as THE Bell & Ross-there’s still a long way to go before it could dethrone the classic square silhouette of the BR01 and BR03 models-but it feels like it has grown up enough to be seen as not just another brand jumping on the integrated bracelet sport watch bandwagon. It’s not even four years since the first of the BR05 variants were unveiled, and during that time we have seen three-handers, chronographs and GMTs. Stainless steel watches have seen bead-blasting and ‘Artline’ finishing. There have been rose gold and two-tone cases. Dials have come in black, white, copper, green, and blue. And lets not forget the Kenissi powered BR-X5 which has also evolved from the same case. As I browse the BR05 catalogue, both past and present, I’m struck by two thoughts. Firstly, there have been a LOT of different watches in this line. It’s not surprising that a brand should choose to repeat and rework a flagship model, but even allowing for quite a number of limited editions, that’s still a lot of releases since the original 2019 debut. This leads to my second thought. Despite always being impressed with the overall aesthetic, case design and finishing, why haven’t I found one that I really like? Finding my own answer to that has required me to attempt to classify what type of watch the BR05 actually is. $6600 [Hands-On] The Bell & Ross BR05 Skeleton Golden Case Stainless Stee Movement BR-CAL.322 (Base SW300-1) Dia...

INTRODUCING: The DOXA SUB 200 C-GRAPH II is more compact and more colourful than ever Time+Tide
Doxa SUB 200 C-GRAPH II Mar 20, 2023

INTRODUCING: The DOXA SUB 200 C-GRAPH II is more compact and more colourful than ever

The DOXA SUB 200 C-GRAPH II brings the case size down from 45mm to 42mm. This is the first time DOXA’s famous dial colours have been given a sunburst finish. It’s a fantastic option for a gender-neutral diving chronograph. When DOXA dropped their first non-reissue chronograph back in late 2020, it was one of the … ContinuedThe post INTRODUCING: The DOXA SUB 200 C-GRAPH II is more compact and more colourful than ever appeared first on Time+Tide Watches.

MICRO MONDAYS: The Stella Ellis is a stunning GMT with traditional sensibilities and contemporary looks Time+Tide
Mar 20, 2023

MICRO MONDAYS: The Stella Ellis is a stunning GMT with traditional sensibilities and contemporary looks

Collaboration often leads to the best results, and Stella is a brand born of collaboration. With the name formed out of the founders Stephen and Marcella’s names, you can tell that their partnership is really the core of the company. A passion for watches is common between them, and the meshing of Marcella’s creative brain … ContinuedThe post MICRO MONDAYS: The Stella Ellis is a stunning GMT with traditional sensibilities and contemporary looks appeared first on Time+Tide Watches.

Invicta on pole position with a marketing masterclass in Formula 2 Time+Tide
Mar 19, 2023

Invicta on pole position with a marketing masterclass in Formula 2

Editor’s note: As soon as Invicta is mentioned in the presence of watch enthusiasts, jests and jeers are inevitable. The brand has long strayed from its centuries-old heritage and has since evolved into a mall and QVC/TV-peddled watch brand largely known for affordable homage-driven designs. But Kieran, a recent addition to the Time+Tide team, has done something … ContinuedThe post Invicta on pole position with a marketing masterclass in Formula 2 appeared first on Time+Tide Watches.

W Worn & Wound
Worn & Wound
Christopher Ward s featuring their underrated Mar 19, 2023

A Week in Watches Ep. 41: Everything Everywhere is Limited

This week’s episode of A Week in Watches is a limited edition. It’s available only now, and never again. Wait, I got that wrong. On this week’s episode of A Week in Watches, we take a look at three new limited editions and one good old fashion open edition granted it’s from a brand that doesn’t make many watches per year. First is a duo of Christopher Ward’s featuring their underrated SH21 in-house caliber. Then Ressence relaxes us with a gorgeous new color for their Type 8. Next, Nivada Grenchen teams up with Fratello for a series fo 50 watches broken in to 5 colors, for 10 each. Very limited. Lastly, Angelus teams up with Massena LAB for a limited look into their archives. This week’s episode was brought to you by the Windup Watch Shop. For an excellent and ever-growing catalog of watches, straps, clocks, and more, head to windupwatchshop.com. The post A Week in Watches Ep. 41: Everything Everywhere is Limited appeared first on Worn & Wound.

RECOMMENDED VIEWING: NBC reports on the threat of a watchmaker shortage Time+Tide
Mar 19, 2023

RECOMMENDED VIEWING: NBC reports on the threat of a watchmaker shortage

If you are reading this, then in all likelihood you are passionate about watchmaking – or, at the very least, on the path to being a watch enthusiast. But, in order for us to report on watches, and for all of us to be able to purchase and have our watches serviced when needed, this … ContinuedThe post RECOMMENDED VIEWING: NBC reports on the threat of a watchmaker shortage appeared first on Time+Tide Watches.

INTRODUCING: The Czapek Antarctique Titanium Dark Sector Time+Tide
Czapek Antarctique Titanium Dark Sector Mar 18, 2023

INTRODUCING: The Czapek Antarctique Titanium Dark Sector

The Czapek Antarctique Titanium Dark Sector brings attention to negative space in a refreshing way. The new anthracite dial is inspired by the clear and dark skies of Antarctica. The use of titanium means the whole watch weighs only 95g. Reviving an extinct watch brand can often lead to the creative trap of rehashing vintage … ContinuedThe post INTRODUCING: The Czapek Antarctique Titanium Dark Sector appeared first on Time+Tide Watches.

10 Astronomical Complications That Have Not Been Invented As Suggested By ChatGPT: I Thought That A ‘Time Dilation Monitor’ Has Promise, But May Require Quantum Entanglement Quill & Pad
Mar 18, 2023

10 Astronomical Complications That Have Not Been Invented As Suggested By ChatGPT: I Thought That A ‘Time Dilation Monitor’ Has Promise, But May Require Quantum Entanglement

Open AI's ChatGPT is many a lot of news and headlines recently, so Ian Skellern thought to see if this powerful technology could advance horology by asking it to, "Give him 10 astronomical complications for wristwatches that have not been invented yet." This is what it suggested . . .

The watches James Brittain-McVey of The Vamps took on the band’s European tour Time+Tide
Mar 18, 2023

The watches James Brittain-McVey of The Vamps took on the band’s European tour

James Brittain-McVey of The Vamps fame is a true rock-star in every sense of the word, bar one. Instead of sex, drugs and rock and roll, he’s seriously addicted to watches.  For those not in the know, James is the lead guitarist for the UK band who are currently in Europe finishing their World Tour. … ContinuedThe post The watches James Brittain-McVey of The Vamps took on the band’s European tour appeared first on Time+Tide Watches.

The Intrigue & Significance of the Patek Philippe Owned by the Last Emperor of China SJX Watches
Patek Philippe Owned Mar 18, 2023

The Intrigue & Significance of the Patek Philippe Owned by the Last Emperor of China

A historically important Patek Philippe Calatrava ref. 96 with full calendar and moon phase will soon be offered at Phillips, but the news isn’t so much about the watch itself but the story behind it. While extraordinarily rare in itself, the ref. 96 quantieme lune is exceptional for its provenance: its original owner was Aisin-Gioro Puyi, the last emperor of China and heir to a 4,000-year old imperial throne. As the final ruler of the Qing Dynasty, Puyi was arguably a hapless individual overcome by circumstances and overtaken by history – a life dramatised in the Bernardo Bertolucci’s film The Last Emperor – leaving him with a mixed reputation and legacy. The ref. 96, however, makes clear his appreciation of mechanical timepieces. Yet this long-lost imperial watch is extremely flawed on its face. But the heavily-aged dial, seemingly severely damaged, also echoes the tale of Puyi’s brief reign, a turbulent time when an empire met its end and a feudal dynasty was transformed into a modern nation. Image – PaddleWaves An Emperor’s timekeeper Ascending the throne at age two in 1908, Puyi was destined for a life of absolute power. But shortly after, the child Emperor witnessed the collapse of Imperial China and his family’s four century-old dynasty in the wake of the Xinhai Revolution of 1911 that gave birth to the Republic of China. In 1932, perhaps unwitting or naive, he became the titular ruler of Manchukuo, the puppet state of Manchuria that was controlle...

Watch Scrolling: Here are Five (More) Instagram Accounts We Think Are Worth a Follow Worn & Wound
Mar 17, 2023

Watch Scrolling: Here are Five (More) Instagram Accounts We Think Are Worth a Follow

Last month, Zach Kazan brought us 5 Instagrams accounts with endlessly awesome watch content to scroll through. If you ask us, the key to a good Instagram feed is diversity, so we’re here with 5 more recommendations that we think will add some real value to your well earned scrolling time. We’ve got a little of everything here, including a few bonus picks outside of the realm of watches to keep your sanity in check.  Without further ado, here are 5 (and a bit more) selections from our Managing Editor, Blake Buettner. As always, if you have any of your own recommendations for us, feel free to leave them in the comments below! Header image credit: @talkingabouttime @talkingabouttime   View this profile on Instagram   Stephen (@talkingabouttime) • Instagram photos and videos Stephen, aka talkingabouttime is a photographer with some serious skills in catching the details of watches from some of our favorite brands. Stephen also has a knack for sharing watches from new brands you may not yet be familiar with, and thanks to the beautiful photography, make them quite enticing along the way. I love the sheer diversity of watches that appear on this feed, and have stumbled across more than a few hidden gems while scrolling. @10thwatch   View this profile on Instagram   X (@10thwatch) • Instagram photos and videos This account belongs to a collector perpetually looking for the perfect 10 watch collection, with the 10th being the best, obviously. This collector has eclec...

Nivada Grenchen Breaks the Mold by Teaming Up with Fratello on the Brand-New Racing Chronograph Worn & Wound
Nivada Grenchen Breaks Mar 17, 2023

Nivada Grenchen Breaks the Mold by Teaming Up with Fratello on the Brand-New Racing Chronograph

Nivada Grenchen’s formula for success is quite simple. Since the brand came back bursting onto the scene by re-releasing collection mainstays in the Chronomaster Aviator Sea Diver and the Antarctic in 2020, Guillaume Laidet and Remi Chabrat has continued to tap into the brand’s expansive vintage catalog full of no-fuss field watches, funky divers and bold chronographs. Bit by bit, Nivada Grenchen has given us a full-on history lesson with a steady cadence of re-releases built for the modern day wearer and enthusiast. The brand has also made more of a concentrated effort by providing more affordable options with the same charming vintage aesthetic. I think I can speak for everyone when I say, we welcome all of this with open arms (especially the affordable part). But Nivada Grenchen isn’t just a one trick pony. We’ve seen the brand take more of an open-minded approach via their collaborations. Heck, we got a flurry of them to close out 2022, with each special edition piece embracing what their collaborative partner brings to table, while simultaneously encapsulating the brand’s 70’s vintage design language. I’ve said this plenty of times, and I’ll say it again, collaborations allow brands to let their hair down. To step outside of the box. To try something entirely new. And the result is something quite refreshing for us enthusiasts. That’s exactly what we’ve been getting from Nivada Grenchen and their forays into the collaborative space. Now Nivada Gren...

How Swiss is Swiss enough? Time+Tide
Mar 17, 2023

How Swiss is Swiss enough?

According to the BBC, the Swiss chocolate bar, Toblerone, is being forced to remove the image of the iconic Swiss Matterhorn mountain peak on its pyramid-shaped packaging, due to some of its production moving from Switzerland to Slovakia. The reason? Not Swiss enough. Clearly, having “Swiss made” on the label is valuable, especially for products … ContinuedThe post How Swiss is Swiss enough? appeared first on Time+Tide Watches.

Ressence Adds a Sage Green Dial Option for the Entry Level Type 8 Worn & Wound
H. Moser coated entirely Mar 17, 2023

Ressence Adds a Sage Green Dial Option for the Entry Level Type 8

When I think back to last year’s Watches & Wonders, there are only a handful of watches and experiences that really stand out in my memory now that time has done its thing. The one-off Streamliner that H. Moser coated entirely in Vantablack comes to mind, as does that giant purple Hublot that has become a point of personal obsession.. As I reflect back though on my first Watches & Wonders, there’s another meeting that stands out, somewhat surprisingly, from all the others, and that’s our experience with Ressence. I’ve always admired Ressence and had limited hands-on experience with them in boutiques and at meetups prior to seeing them in Geneva, but it was another thing entirely to have a whole bunch of them laid out on a table with brand founder Benoit Mintiens personally taking us through the collection. These watches are truly special, quite rare, and try them all on in rapid fire succession was just a lot of fun. The big new release at the time, the Type 8 C, made a particularly strong impression as the new entry level Ressence. It was lightweight, beautiful, and approachable in a way that no other Ressence had felt like to me.  Now, just in time for Watches & Wonders ‘23, Ressence has introduced another Type 8, this one in a gorgeous shade of green. The new Type 8 S (for “sage green”) has exactly the same specs as last year’s version in blue. That means it still has a lugless 43mm case made from grade 5 titanium, that’s just 11mm tall. It has a flyi...

The new Bamford B80 collection offers colourful value-driven titanium daily wearers Time+Tide
Mar 16, 2023

The new Bamford B80 collection offers colourful value-driven titanium daily wearers

Bamford London presents new Bamford B80 lineup Three expressions, seven configurations, all cased in titanium The Adventure, Heritage and Modern models have their own distinct dial expressions Most watch collectors are familiar with the name George Bamford and the Bamford Watch Department due to their pioneering efforts in watch customisation. But, these days, while Bamford … ContinuedThe post The new Bamford B80 collection offers colourful value-driven titanium daily wearers appeared first on Time+Tide Watches.

Christopher Ward Debuts a Pair of C63 Sealanders with their SH21 Movement Worn & Wound
Christopher Ward Debuts Mar 16, 2023

Christopher Ward Debuts a Pair of C63 Sealanders with their SH21 Movement

Christopher Ward’s C63 Sealander, the brand’s value oriented, all purpose sports watch that debuted in April 2021, is getting an upgrade this week, and for a good cause. With all of the press concerning Christopher Ward’s Bel Canto at the end of last year, it would be easy to forget that they have another, perhaps even more significant, horological achievement in the Calibre SH21 movement. This five day, chronometer certified movement is the brand’s flagship, and the first industrialized mechanical caliber from a British watch brand in fifty years. It’s genuinely historic, so when they put it in a watch for the first time, it’s a special occasion by default. These new Sealanders live up to the occasion not just in terms of design and aesthetics, but by being the face of a worthy charitable endeavor as well.  The C63 SH21 Blue Marine is the latest watch that Christopher Ward has made in partnership with the Blue Marine Foundation, a marine conservation organization that the brand has worked with several times. For this release, 5% of the sale price of Blue Marine watch will go back to the organization to benefit their efforts around cleaning the ocean of rising levels of plastics. Similarly, the C63 SH21 Snow Leopard is being launched with the David Shepherd Wildlife Foundation, another longtime Christopher Ward charitable partner. The DSWF is a wildlife charity that funds conservation projects throughout Africa and Asia, and for this release 5% of the sale of ...

[VIDEO] The Rolex Explorer Hits the Collector’s Roundtable Worn & Wound
Rolex Explorer Hits Mar 16, 2023

[VIDEO] The Rolex Explorer Hits the Collector’s Roundtable

The Explorer has a way of sneaking up on you. It’s not all that flashy, has no real complexity to speak of, features slightly strange looking numerals at 3, 6, and 9, and clocks in at a diminutive 36mm in diameter. Yet, it’s a watch that gets under the skin over time and exposure. At least that was the case for the trio of Explorer owners at Worn & Wound. In this collector’s roundtable, Kat Shoulder, Zach Weiss, and Blake Buettner sit down to discuss three different references of the Explorer that have managed to find a spot in each of their collections.  Three references that represent two different generations of the Explorer, and two generations that manage to tell two very different stories about where Rolex is, and where they’ve been. Yet, somehow, these watches share an obvious core DNA that binds them. In this video, we find the modern references 124270 (steel), 124273 (steel & gold), and the 114270 (steel) from the early ‘00s. Each has their own unique appeal, and each says something specific about us as collectors. Don’t miss our full review of the Explorer 124270 from back when it’s retail price was $6,450. It’s safe to say the watch made a good enough impression to become a permanent part of the collection. Share your thoughts on these references or the Explorer in general in the comments below or on YouTube, and while you’re there, be sure to subscribe for more content like this.  The post [VIDEO] The Rolex Explorer Hits the Collector’s Ro...

A YEAR ON THE WRIST: How I fell in love with the IWC Ingenieur and became a one-watch guy Time+Tide
Casio n Mar 16, 2023

A YEAR ON THE WRIST: How I fell in love with the IWC Ingenieur and became a one-watch guy

A lot can change in the space of a year. It was exactly this time last year, as I was preparing to attend my first Watches and Wonders, that I decided to mark the occasion with a new watch. I’d worked through a few different references during the 12 months prior and nothing had really … ContinuedThe post A YEAR ON THE WRIST: How I fell in love with the IWC Ingenieur and became a one-watch guy appeared first on Time+Tide Watches.

H. Moser (Finally) Introduces a Smaller Pioneer in Two Flavors of Arctic Blue Fumé Worn & Wound
H. Moser Finally Introduces Mar 16, 2023

H. Moser (Finally) Introduces a Smaller Pioneer in Two Flavors of Arctic Blue Fumé

You know what’s satisfying? When a watch brand does the thing that just about everyone wants them to do, after a period of time where it seemed like they definitely were not going to do that very thing. Listening to customers and delivering what they want is a hallmark of the microbrand scene, and, at least to some extent, independent watchmaking as a whole. But it needs to be balanced – you can’t just turn out every request that comes in, lest a brand lose their identity in the process. So what H. Moser has done here with a pair of new watches in the Pioneer collection feels quite special, like they’ve heard the voice of the community and reacted in a particularly Moser way.  When I reviewed the Moser Pioneer “Mega Cool” I commented that the immediate impression of the case, in terms of its size, was not a positive one. The 43mm Pioneer case in stainless steel is heavy and kind of clunky, with proportions that seem designed to make it recognizable from across a room rather than contour to the wrist. In principle, I don’t have a problem with that approach – there’s nothing wrong with a watch being brash and bold just for the sake of it. But even as I gradually got used to the size of the Pioneer during my time with it, the case’s oversized aesthetic was just never to my taste. Kind of a shame, because I absolutely love the dial, and the idea of an elevated, luxury sports watch in this style holds a lot of appeal for me.  This week, Moser has gone a lo...

HANDS-ON: The CIGA Design Blue Planet Gilding Version is the brand’s golden child Time+Tide
Mar 16, 2023

HANDS-ON: The CIGA Design Blue Planet Gilding Version is the brand’s golden child

Smash-hit stories with humble beginnings are often followed up, with these sequels looking to capitalise on the triumphs of the original. There are, however, varying degrees of success when it comes to these, and the associated risk of oversaturation. I think the saying is “flogging a dead horse”. Either way, this strangely worded introduction serves … ContinuedThe post HANDS-ON: The CIGA Design Blue Planet Gilding Version is the brand’s golden child appeared first on Time+Tide Watches.

Five Modern Retro-Styled Watches From Jaeger-LeCoultre, Panerai, Breitling, Blancpain, And Seiko – Reprise Quill & Pad
Jaeger-LeCoultre Panerai Breitling Blancpain Mar 16, 2023

Five Modern Retro-Styled Watches From Jaeger-LeCoultre, Panerai, Breitling, Blancpain, And Seiko – Reprise

The "good ol’ days” aren’t over yet – at least in the world of mechanical watches, where the appreciation of traditions and the creation of lasting values are as essential as the balance wheel and the escapement. Here, Sabine Zwettler takes a look at five of her favorite modern retro-styled watches from Blancpain, Jaeger-LeCoultre, Panerai, Breitling, and Seiko.

[VIDEO] On-Wrist Reaction: Louis Erard & Nivada Grenchen Collabs; Owner’s Edition (Plus, Bonus VAER Reaction) Worn & Wound
Nivada Grenchen Collabs Owner’s Edition Plus Mar 15, 2023

[VIDEO] On-Wrist Reaction: Louis Erard & Nivada Grenchen Collabs; Owner’s Edition (Plus, Bonus VAER Reaction)

This edition of On-Wrist Reaction is a little different, with Zach and Blake both bringing personal watches to the table which the other has yet to see. We’ve got two very different, and very cool collaboration watches: one from Louis Erard and atelier oi, and the other from Nivada Grenchen and this here outfit, Worn & Wound. This isn’t just any Nivada Grenchen, this collab features the legendary Valjoux 72 caliber beating away inside. Likewise, the Louis Erard takes a hard contrast to what we’re used to seeing from them, let alone in regulator style watches writ large.  Oh, and we’ve got a bonus reaction to a new watch from Vaer called the R1 Chronograph. No, it’s not the 38mm variant. But it’s still all kinds of cool and we take a closer look fresh out of the box. You can read more about this watch right here. If you have any questions or thoughts on these watches that you’d like to see addressed in our reviews, be sure to let us know in the comments. Furthermore, if you have a watch or a piece of gear you’d like to see us react to, please reach out to us at info@wornandwound.com. The post [VIDEO] On-Wrist Reaction: Louis Erard & Nivada Grenchen Collabs; Owner’s Edition (Plus, Bonus VAER Reaction) appeared first on Worn & Wound.

Massena LAB Teams Up with Angelus for a Limited Edition Doctor’s Chronograph with a Special Movement Worn & Wound
Massena Lab Teams Up Mar 15, 2023

Massena LAB Teams Up with Angelus for a Limited Edition Doctor’s Chronograph with a Special Movement

For the latest Massena LAB limited edition, William Massena’s boutique brand specializing in tasteful remakes of classic pieces with real watch nerd pedigree is reaching back to the 1960s, and showcasing a different type of tool watch. The collaborator for this edition, Angelus, is a historic Swiss brand known largely for their excellent chronographs, and the limited edition seen here is based on a deep cut made specifically for physicians. The Chronographe Médical x Massena LAB is the first watch in Angelus’s new La Fabrique collection, which will specialize in recreating important Angelus watches in small batch limited editions.  The principle behind a “doctor’s watch” is fairly well known. These watches were typically chronographs that incorporate a pulsation scale at the perimeter of the dial or within a bezel, making it easy for a doctor to quickly calculate the heartrate of a patient. Their operation is simple: start the chronograph, count ten heartbeats (or the number the scale on your watch is calibrated for), and then stop the chronograph. The chronograph seconds hand will be pointing to the number of heart beats per minute. You can imagine that the practicality here for a doctor, particularly when watches like this were being made in the 1950s and 60s, was off the charts. Even for the average person, it could be argued that a pulsation scale would be more useful day to day than something like a tachymeter or a telemeter.  The Chronograph Médical lim...

HANDS-ON: The new Girard-Perregaux Laureato Green Ceramic Aston Martin Edition has our hearts racing Time+Tide
Girard-Perregaux Laureato Green Ceramic Aston Mar 15, 2023

HANDS-ON: The new Girard-Perregaux Laureato Green Ceramic Aston Martin Edition has our hearts racing

I am not going to beat around the bush here. With the holy trinity ushering in the era of crazy demand for integrated sports watch designs, and their unobtanium status in terms of purchasing at retail, the search for alternatives has grown and grown over the last decade. The Girard-Perregaux Laureato is constantly a part … ContinuedThe post HANDS-ON: The new Girard-Perregaux Laureato Green Ceramic Aston Martin Edition has our hearts racing appeared first on Time+Tide Watches.

IWC Debuts Customisation for Portugieser Chronograph SJX Watches
IWC Debuts Customisation Mar 15, 2023

IWC Debuts Customisation for Portugieser Chronograph

With luxury brands vying to offer clients individuality in products, customised watches are now fairly common. The trend began at aftermarket providers, but establishment watchmakers are gradually making such offerings available beyond their highest-end clientele. The latest entrant is IWC with its Individualisation Service, a surprisingly straightforward customisation process that’s a first for a mainstream watch brand. Available at just two locations for now, the service allows clients to personalise a Portugieser Chronograph; anyone can walk into either of the IWC stores in Shanghai or Dubai and select a case material, match it with a variety of dials and straps, with the finished watch ready in about three weeks. The caveat: the customised watch costs an CHF1,500 over the retail price of the standard-production model. Initial thoughts Despite the clunky name, IWC’s Individualisation Service is definitely a welcome development since it’s a factory-official customised watch that is relatively accessible in price. Customisation is typically offered to only a brand’s biggest-spending clients, so this democratises the concept to a degree. Granted, it’s being trialed at just two locations, but it will surely be rolled out more widely once its commercial viability is proven. That said, the Individualisation Service has limitations. It allows clients to choose from a range of fixed options, rather than allowing free rein to tweak or redesign the watch. So if you...