Industrial Design: Through the Loupe
As I write this piece, I find it fitting that Worn & Wound was co-founded by Zach Weiss, who, as many of you may know, happens to be an Industrial Designer too. There are dozens of us! DOZENS! When it comes to Industrial Design and the watches we love, it’s hard to separate the two, especially in the modern day. For this argument, let’s assume “modern day” refers to everything after 1972, when Gerald Genta changed the watch landscape forever with the Audemars Piguet Royal Oak. Not only did this release change the landscape for folks within the watch industry, but it caught the eye of Industrial Designers who were green in their careers at the time, which later created a snowball effect of designing outside the box when it comes to watches. No longer were we restricted to the round case and the simple forms of previous years. Yes, there were unique watches before this period, but with the progression of design aesthetics and newer advanced manufacturing methods, this was the jumping-off point for wild designs and new methods of manufacture. Marc Newson, the world-renowned industrial designer, is one of those who likely caught the curiosity bug of watches at the right time (pun fully intended). This is purely speculation on my part, but there is some evidence for my madness here, so bear with me. He would have been 9 years old when the Royal Oak was introduced, and years later, when adolescent youth and creativity were at a high for him during his university years, I...
Fratello
