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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches Time+Tide
Swatch Dec 1, 2021

The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches

It seems pretty ironic that Charles Monroe Schulz, the American cartoonist and creator of Peanuts – probably the most popular and influential comic strip in history – should be so indifferent to the name. You could go so far as to say he had an allergic reaction to Peanuts, once saying: “If someone asks me what … ContinuedThe post The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches appeared first on Time+Tide Watches.

Swatch Unveils the Halloween Capsule Collection SJX Watches
Swatch Oct 25, 2021

Swatch Unveils the Halloween Capsule Collection

Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...

Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too Time+Tide
Swatch Jun 21, 2021

Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too

If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column. T&T; teems with timepieces that will set back four, five and even six figures – if that’s you, congrats on the start-up/inheritance/proceeds of crime. If, however, you feel like adding … ContinuedThe post Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too appeared first on Time+Tide Watches.

INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch Time+Tide
Hublot or Rado’s latest twist Jun 16, 2021

INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch

I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss … ContinuedThe post INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch appeared first on Time+Tide Watches.

Swatch Introduces the NASA Space Collection SJX Watches
Breguet Jun 2, 2021

Swatch Introduces the NASA Space Collection

Shortly after launching the Earth-friendly Big Bold Bioceramic made of plant-based plastic, Swatch is venturing off the planet and towards the stars with the Space Collection. A line of five watches conceived in collaboration with American space agency NASA, the Space Collection is inspired by NASA’s colours and spacesuits. It is made up of a trio of extra-large Big Bold watches with Bioceramic cases, along with a pair of more classical Gent models in regular plastic. Old school Swatch: Space Race (left) and Take Me to the Moon. Initial thoughts I’m a big fan of Swatch and own several, including the MoMA “Starry Night” launched last month. The brand is often neglected by enthusiasts because of its fun and low-cost watches, despite Swatch having played a pivotal role in keeping Swiss watchmaking going during the Quartz Crisis. In fact, Swatch was crucial enough that its parent company renamed itself Swatch Group, despite owning brands like Omega and Breguet. It comes as no surprise that I like the new Space Collection, especially the Big Bold models. The Space Collection represents Swatch doing what it does best – offering fun, interesting timepieces at an accessible price point. In fact, the Space Collection models are likely the most affordable NASA-endorsed watches on the market. To put things in perspective, even the top-of-the-line Big Bold Chrono is cheaper than Omega’s NASA velcro straps. Starting at US$125 for the time-only version – the line up in...

Tenuta San Guido Sassicaia 2015 Rates 97/100: But How Does It Compare With The 1985 Vintage, One Of The Greatest Wines Of The Last Century? – Reprise Quill & Pad
May 9, 2021

Tenuta San Guido Sassicaia 2015 Rates 97/100: But How Does It Compare With The 1985 Vintage, One Of The Greatest Wines Of The Last Century? – Reprise

Tenuta San Guido's 2015 Sassicaia was a warm vintage but an exceptional one, and that is reflected in the wine. It is considered to have similarities with the sensational vintage conditions of 1985, which Ken Gargett has tasted twice and has rated 100 points standing on its head both times. Sassicaia is one of the most famous wines of Italy, and often one of the country’s very best.

The new Swatch x MoMA releases offer fresh proof that watches can be a work of art Time+Tide
Patek Philippe World Time or Feb 19, 2021

The new Swatch x MoMA releases offer fresh proof that watches can be a work of art

When you think of art in watchmaking, your mind probably turns to the painstaking creation of a cloisonné enamel dial for a Patek Philippe World Time, or the engraving of an A.Lange & Söhne balance cock. But art in watchmaking suddenly got a whole lot more accessible thanks to the Swatch x MoMA collection that … ContinuedThe post The new Swatch x MoMA releases offer fresh proof that watches can be a work of art appeared first on Time+Tide Watches.

Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection SJX Watches
Swatch Jan 5, 2021

Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection

Continuing its series of collaborations with noted artists, Swatch has just unveiled the Disney Mickey Mouse x Keith Haring Collection, a quartet of watches inspired by the artist’s take on the iconic mouse. The collection is made up of a pair of 41 mm New Gent models, a smaller 34 mm watch, as well as an oversized, Maxi wall clock shaped like a wristwatch. An artist whose pop art outlived his unfortunately short career, Haring was best known for his graffiti in New York City’s subway stations, often depicting dancing figures or animals in outline. Haring was also a proponent of accessible art, and worked with Swatch in 1986 to create a set of four watches, which debuted alongside Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work. The 1986 Swatch Keith Haring set. Photo – Christie’s Haring died in 1990 at the age of 31, but now, some three decades later, Swatch has rolled out the second Haring collection, conceived together with the artist’s eponymous foundation. The new collection revisits Haring’s earlier work that depicts Mickey Mouse, explaining the collaboration with Disney. The 41 mm Eclectic Mickey Initial thoughts Swatch excels at watches in funky design and bright colours, and the Haring-Mickey Mouse watches personify that. And the fact that the watch incorporate iconic examples of 1980s pop art make them even more interesting, less timekeeper than an affordable means of acquiring a little bit of Haring’...

Book Review: The Independent Spirit – Time Makers Since 1985 SJX Watches
Casio nally published Oct 28, 2020

Book Review: The Independent Spirit – Time Makers Since 1985

The Independent Spirit: Time Makers Since 1985. By Olivier Muller. AHCI.ch; CHF75.00 Conceived by the Académie Horlogère des Créateurs Indépendants (AHCI), the new book on independent watchmakers wants to address the persistent problem the founding members sought to remedy when they set up the association in 1985. Svend Andersen, one the two cofounders along with Vincent Calabrese, aptly describes the book in the foreword as a publication to raise awareness of independent watchmaking in a manner that’s not available from the mainstream watch press. In essence, the book is an update to The Hands of Time that was published 10 years ago for the AHCI’s 25th anniversary. Like the decade-old edition, the new book serves mainly to market the association’s members, with its structure being familiar to anyone who has seen the booklets that the AHCI has occasionally published, with each member is granted equal real estate to explain his work. The anniversary book of 2010 (left), and ‘The Independent Spirit’ A selection of AHCI booklets published over the last two decades In their own words… The AHCI’s 29 current members gets six pages each in The Independent Spirit, while the seven candidates for membership and 16 former members have one page each. Although Swiss watch journalist Olivier Müller is the “author” of the book, most of its content is a self-presentation by the watchmakers. In my reading, even his editing of their prose must have been restrain...

“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before Time+Tide
Hublot story like never before Oct 16, 2020

“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before

Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun … ContinuedThe post “We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before appeared first on Time+Tide Watches.

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now Time+Tide
Swatch Oct 11, 2020

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now

After the success of the previous Swatch x 007 collaboration, another tough and colourful watch is back, now exclusively in time for the release of No Time To Die. In his infinite wisdom, Q has tinkered away in his basement and come up with the Swatch x 007 ²Q. Here we have a brash and … ContinuedThe post INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now appeared first on Time+Tide Watches.

Swatch Introduces the ²Q for ‘No Time to Die’ SJX Watches
Omega s 007 Seamaster Q Oct 6, 2020

Swatch Introduces the ²Q for ‘No Time to Die’

Earlier this year Swatch released the Swatch x 007 collection made up of six watches, each inspired by a James Bond movie from 1962 to 2006, in the lead-up to the premiere of the latest Bond flick, No Time to Die. Then the watchmaker worked with the movie’s design team to imagine a watch suitable for Q, the MI6 gadget chief who outfits Bond in every film, resulting in the ²Q. It was originally launched in March 2020 as a limited edition with red accents – Ben Whishaw as Q in the film will be wearing one – but now the blue version has been unveiled to coincide with the film’s release. But because No Time to Die has been delayed yet again, to April 2021, the watch is going it alone. Initial thoughts Unlike Swatch x 007 watches from earlier in the year that were elaborate in style and colour, the ²Q is pared-back and slightly mechanical in style, but avoids being boring thanks to an open dial and red accents. It is surprisingly interesting to see the insides of a quartz watch, which is not often revealed since mechanical movements are more commonly exposed. The design is simple but executed well. For instance, the red flange slopes downwards to the brushed chapter ring for the hours, adding some depth to the face. At 42 mm in diameter, the ²Q is larger than earlier 007 editions. That also holds true for the price, which at US$220 is also steeper than usual, but still eminently affordable compared to Omega’s 007 Seamaster. Q details Based on the Skin Irony mod...

Swatch Introduces the Swatch x BAPE Big Bold 2020 SJX Watches
Swatch Aug 5, 2020

Swatch Introduces the Swatch x BAPE Big Bold 2020

One year after the launch of its first collaboration with Japanese streetwear label A Bathing Ape (BAPE), Swatch has just announced the second edition of the Swatch x BAPE Big Bold. A limited edition of unknown quantity, the new line up is made up of three models, plus a more exclusive box set that Swatch has teased about but not yet announced. From left: Tokyo Black Multi Camo, Tokyo Grey Multi Camo, Tokyo White Multi Camo Initial thoughts The first Swatch x BAPE edition was made up of six watches, each dedicated to a different city, along with a sixth “global” model – resulting in six truly distinct designs, making the whole set desirable. On the other hand, the new edition pays homage to Tokyo, the birthplace of BAPE, and all three watches have the same design, namely a stamped camouflage pattern on the dial, making it arguably less interesting as a trio. The monochromatic dials accentuate the large 47 mm diameter, which is further emphasised by the copious negative space in the lower half of the dial. Though not as daring in terms of design as the first edition, the new Swatch x BAPE collection will probably be well received thanks to its affordability and fun styling. Tokyo White Multi Camo with copper dial and matching pin buckle Round two The new Swatch x BAPE watches are identical, except for the colours of the case and dial. The case is 47 mm and matte plastic, with the crown at two o’clock and an integrated silicon strap. The trademark BAPE camouflage...

How the Swatch Casino Royale changed my collecting forever Time+Tide
Omega Seamaster restored I was Jun 10, 2020

How the Swatch Casino Royale changed my collecting forever

When I had my great-grandfather’s 1958 Omega Seamaster restored, I was convinced that I’d never wear, or need another watch again. It looked great, performed fantastically, and I had a personal connection to it that just didn’t exist for anything else. But as my interest in watches and time spent researching them grew, it was … ContinuedThe post How the Swatch Casino Royale changed my collecting forever appeared first on Time+Tide Watches.

INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde Time+Tide
Swatch Apr 11, 2020

INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde

The Swatch Sistem51 collection centres its value proposition around two things the rest of the Swiss watch industry finds very much at odds - technical innovation and affordability. With the new Swatch Sistem51 Petite Seconde, we get both of those things in a classically dressed-up package, with the centre seconds of previous models moved to a … ContinuedThe post INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde appeared first on Time+Tide Watches.

RECOMMENDED WATCHING: Tyson Fury can’t go without his Rolex Day-Date 40 Time+Tide
Rolex Day-Date 40 Tyson “The Feb 23, 2020

RECOMMENDED WATCHING: Tyson Fury can’t go without his Rolex Day-Date 40

Tyson “The Gypsy King” Fury is an interesting man … to say the least. And, as of last night, the Brit is once again the boxing Heavyweight Champion of the World, dominating Deontay Wilder for seven rounds before finishing the American with a ruthless onslaught that left Wilder’s corner with no choice but to throw … ContinuedThe post RECOMMENDED WATCHING: Tyson Fury can’t go without his Rolex Day-Date 40 appeared first on Time+Tide Watches.

Swatch Introduces the James Bond 007 Collection SJX Watches
Swatch Feb 7, 2020

Swatch Introduces the James Bond 007 Collection

Ahead of the upcoming James Bond film No Time to Die, Swatch has unveiled the Swatch X 007 capsule collection. Each of the watches in the line-up are inspired by the elaborate title credits and artwork that have become a signature of the James Bond film franchise. The collection takes inspiration from films across the decades, ranging from classics like Dr No, On Her Majesty’s Secret Service, Moonraker, and Licence to Kill, to recent instalments like The World is Not Enough and Casino Royale. Swatch is no stranger to the British super spy, having launched several 007 collections over the years, some of which have gone on to collectors’ items. Amongst the most successful editions is the James Bond 40th anniversary set of watches presented in a briefcase of 2002, the 22-piece collection of watches modelled on notable Bond villains of 2008. The 007 Villains collection (left), and the anniversary briefcase. Photo – Sotheby’s From Connery to Craig Each packaged in a box resembling a VHS cassette tape – something consumers below a certain age will probably not recognise – the watches in the Swatch X 007 collection are offered in two sizes, depending on the model. The watches inspired by Licence to Kill and Casino Royale are in the original, 34 mm “Gent” case, while the Moonraker, Dr No, The World is Not Enough, and On Her Majesty’s Secret Service editions are a more modern 41 mm and presented in the “New Gent” case style. Licence to Kill and Cas...

Swatch Introduces the Big Bold Jelly SJX Watches
Swatch Dec 27, 2019

Swatch Introduces the Big Bold Jelly

One of the iconic Swatch watches from its 1980s heyday was the Jelly Fish (ref. GZ010), which was unveiled in 1983, the same year Swatch itself was launched. A quartz movement entirely exposed in a clear plastic case – accented with brightly coloured hands – the Jelly Fish was a bestseller that encapsulated what Swatch was all about: no-frills but fun watchmaking. The Jelly Fish remained in production, in one form or another – there was even a COSC-certified chronometer limited edition (GK124) in 1990 – for over two decades. Now the spirit of the Jelly Fish returns as the Big Bold Jelly, essentially the same idea but in a larger watch case. The Big Bold Jelly features a quartz movement inside a Big Bold case, just like the recent limited editions created in collaboration with fashion label A Bathing Ape (BAPE). The case is a large 47mm in diameter, with the crown unusually positioned at two o’clock. But just as with the original Jelly Fish, the case is clear plastic, while the band is translucent silicone. And the hands are rendered in bright colours – red, yellow and blue – with a bit more colour provided by the gilded wheels within the movement. Key facts and price Big Bold Jelly Ref. SO27E100 Diameter: 47mm Height: 11.75mm Material: Clear plastic Water resistance: 30m Movement: Quartz Functions: Hours, minutes, and seconds Strap: Silicone with aluminium pin buckle Availability: At Swatch stores Price: US$110 For more information, visit Swatch.co...

In the Haus with the new Bau Swatch Collection Time+Tide
Patek Philippe Nomos Aug 13, 2019

In the Haus with the new Bau Swatch Collection

To celebrate the centennial anniversary of the Bauhaus design movement, Swatch have released the Bau Swatch Collection of 25 new watches inspired by the pre-WWII German school of design. The Bauhaus design philosophy has had significant impact on a number of watch designs over the years, including from Patek Philippe, Nomos and Stowa. Now Swatch … ContinuedThe post In the Haus with the new Bau Swatch Collection appeared first on Time+Tide Watches.