Hodinkee
Shohei Ohtani Joins Grand Seiko As A Global Ambassador
The Japanese baseball superstar is a rare global ambassador for Grand Seiko as the brand continues its international push.
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Hodinkee
The Japanese baseball superstar is a rare global ambassador for Grand Seiko as the brand continues its international push.
Teddy Baldassarre
Grand Seiko is announcing a new global partnership with Major League Baseball player Shohei Ohtani this week through something called the Grand Moments Project, which kicks off April 1, 2026. Ohtani, who is a star pitcher (and designated hitter) for the defending world series champion Los Angeles Dodgers, not to mention the reigning National League MVP, hails from the Iwate prefecture of Japan, which is also home to Grand Seiko’s Studio Shizukuishi. The partnership represents a mutual respect, and shared philosophy around the value of, and approach to, time. The Grand Moments Project encapsulates this approach to every moment with intention and sincerity, and over time, the accumulation of those moments “refines the quality of time itself”. This is a partnership that seeks to acknowledge the methodical approach to every action we take, and celebrate the process itself over just the end result. Shohei Ohtani represents this ethos with an astonishing career made through a pursuit of excellency moment by moment. The 31 year old phenom comments “To carry forward a part of Grand Seiko’s heritage, shaped through decades of dedication, is something I deeply value.” Ohtani’s unique evolution within the sport of baseball is an apt corollary to Grand Seiko’s approach to watchmaking. Neither represents a straightforward journey, with Ohtani choosing to embrace his talents on both sides of the field as both a pitcher and a hitter while working his way from the Hokk...
Teddy Baldassarre
Grand Seiko is a brand that’s adept at making the intricate seem effortless. This talent for restraint is best demonstrated dial side, specifically with its play with textures that call for a second (or third, fourth, and so on) look. While the deceptively simple “Snowflake” dial is among the brand’s most renowned examples of its mastery of subtlety, today, I’m pulling focus to another iconic example of Grand Seiko’s dial mastery with the more dramatic White Birch variation. Down below, I’ll be breaking down the importance of the “White Birch” SLGH005 in Grand Seiko’s recent history, some of its guiding design philosophies, as well as all the necessary specs you need to know. [toc-section heading="History And Context"] Debuting in 2021, the SLGH005 with its “White Birch” dial marked a historic turning point for the brand, and in the years since, it has become regarded as an example of the brand’s strengths firing on all cylinders. Before its introduction, Grand Seiko had already become synonymous with intricately textural dials (which, of course, drew inspiration from the natural world), but the White Birch texture is really when the brand turned up the heat an extra notch. Before, the brand largely relied on radial and horizontal textures, and it isn’t a coincidence that the continuous series honoring the Japanese micro-seasons (most famous being the “Shun-bun”) was already in play before the White Birch hit the scene. Many of these dials...
Teddy Baldassarre
Despite being one of the quirkiest watches in the Seiko catalog, the Seiko Alpinist SPB121 is one of the brand's best-selling watches; in fact, it was the single best-selling Seiko watch we saw during the holidays. As much as its strange attributes, when compiled as a list of features, sound like it could never work in
Teddy Baldassarre
Seiko has one of the most expansive catalogs in the watch industry, which is key to the Japanese brand’s prowess, but its nuances can also make it quite overwhelming at times to sort through from a consumer perspective. Today, I’m going for hyperspecificity on multiple levels, not only focusing on the brand’s “Luxe” tier, but also on a specific series within that tier, and on one watch, well, specifically. As you’ve likely already noticed from this article's title, we’re gathered here today to jump into the deep end with the Presage Classics Craftsmanship Series SPB495. Though its name doesn’t exactly roll off the tongue, the Seiko Presage SPB495, to me, truly demonstrates the dynamic range to be found within the contemporary Seiko lineup, given that you have the patience to sort through the complexities of the brand’s collections and naming convention nuances. [toc-section heading="History And Context"] Seiko’s Craftsmanship series officially made its start in 2013 as the brand celebrated its centennial anniversary. Positioned within the larger Presage collection, this initiative has been a way for the brand to further enhance the collection's foundational elements, mainly being a mechanical line, guided by and harkening to Seiko’s centuries-long history, with a focused attention to its dials. Essentially, the Craftsmanship series adds in more sophisticated, high-end elements into the mix, paying tribute to many traditional, artisanal techniques th...
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Teddy Baldassarre
As we all well know by now, the watch-collecting hobby can get hyper-specific. Today, I am wading into the weeds of one of the most highly specialized sub-genres of the Seiko collecting universe, that of Japanese Domestic Market pieces from the brand, which I will be referring to here on out as JDM Seikos. Down below, I’m going to walk you through, first and foremost, what the term JDM Seiko actually means, then get into the most universally coveted models, and similar watches that you can more easily find in the brand’s international repertoire. [toc-section heading="JDM Seikos vs. “Japanese-Made”Seikos"] Image: Provenance Watches Given that Seiko is one of Japan’s most significant and historic watchmakers, you might be asking, as you find yourself here in this section, “Seiko is a Japanese brand, so aren’t all Seikos Japanese-Made?” As with most things, the answer is not as straightforward as the question. If we were to base our answer on the framework dictated by the U.S. Trade Commission standards, any watch that has a movement assembled in Japan is good enough to be considered Japanese-made. This casts a pretty wide net. Japan, on the other hand, follows the more rigorous parameters set by the APEC (Asia-Pacific Economic Cooperation Forum). Based on APEC standards, a watch movement and dial components must be assembled in Japan to rightfully claim “Japanese Made” status. Across its catalog, if Seiko can rightly claim the “Japanese Made” label ...
In 2025, Grand Seiko released one of its most important watches of all time, the SLGB003. The UFA, also known as the Ultra Fine Accuracy, came equipped with a new caliber, the Spring Drive 9RB2. On the accuracy point, this was a breakthrough that measured precision not by the day, or even the month, but by the year. In
Fratello
It’s that time of the week again - time for another Sunday Morning Showdown! This time, Jorg and Mike face off in a battle of vintage-inspired daily wearers. Jorg picked the Longines Ultra-Chron Classic, which honors the original Longines Ultra-Chron from 1967. Mike’s pick is the King Seiko SJE089, which was inspired by the classic […] Visit Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089 to read the full article.
Fratello
Another Friday, another list! This week, we look at some of the most memorable watches created in collaboration with video game franchises. As most of you will know, gaming has grown into a massively successful global industry. As a result, there is a massive audience for watches connected to the many video games out there. […] Visit Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More to read the full article.
Hodinkee
An afternoon of Japanese horology with Grand Seiko Brand Curator Joe Kirk, Designer Akira Yoshida, and Hodinkee's TanTan Wang.
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Hodinkee
From a diver to a very vintage dress watch, Seiko is tapping into its history for a quartet of new LEs.
Fratello
Every year, the watch industry delivers a flood of releases that range from quietly brilliant to perhaps a little forgettable. Indeed, 2025 has been no different. Amid anniversary reissues, limited editions, and the like, a handful of releases stood out to me as watches that genuinely got things right. These are not necessarily the most […] Visit Fratello Favorites: The Best Watches Of 2025 - Henry’s Picks From IWC, Seiko, Longines, And More to read the full article.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Vintage Seiko 6309-7049 Got some great stuff for you this week, starting off with this classic and iconic vintage Seiko 6309-7049. Small rant here, the seller calls it a “turtle”, and I know lots of others do too, but damn I hate that nickname. Anyway, horrible nickname notwithstanding, the 6309 is a brilliant diver that really shouldn’t need any introduction. This example is really nice, and looks all original with a touch of honest wear. The steel case looks unpolished with the original brushed and polished finishes and sharp edges. The black dial looks great with nicely aged lume. The bezel insert is original with some light wear and a little fading that gives it a touch of that lovely ghost bezel look. Movement is clean and runs well per the seller. Great original example of a highly desirable vintage Seiko diver. View auction here Vintage 1950s Girard-Perregaux Next up is a sweet vintage Girard-Perregaux sport/dress watch. The 31mm steel case is excellent, unpolished with crisp edges and nice polished finish. It features fancy horned style lugs that really pop. The original cream dial is a beauty, with a quite pleasant, even patina to it. It has applied steel markers and ...
Teddy Baldassarre
Seiko has a well known and understood design language that is expansive in nature. It’s a style that feels just as at home on a humble skin diver as it does in the context of a field watch or chronograph. It always feels comfortable, but never derivative. Like a perfectly well worn-in pair of jeans that you keep coming back to. The Speedtimer name is a perfect example of this originality since it was first used by the brand in 1969, and it largely remains so today. The modern Speedtimer SSC813 within the Prospex collection is not entirely reliant on that history, rather, it presents a contemporary vision of a Seiko chronograph at its most accessible. [toc-section heading="Seiko And Chronographs"] Seiko plays an important role in the history of the chronograph as we experience it today. The Japanese brand’s mechanical timers of the mid ‘60s showed off a modern vision for a highly focused design that would open the door for a new generation of watches. These designs did not use a host of subdials, but rather a single timing hand and a single pusher. This is a focus that would be retained until 1969, when Seiko introduced the reference 6139, one of three automatic chronographs to be revealed that year that would shape the genre for the coming decades. Unlike the other two, the Seiko used just a single subdial which would totalize up to 30 minutes. The 6139 would have a cultural impact just as big as its horological impact, appearing in films and, in the case of the so...
SJX Watches
In the run-up to the holidays, Seiko facelifts its high-spec, multi-function quartz watch with the Astron GPS Solar refs. SSJ039 and SSH187 - limited editions of its satellite-linked models. While not available in stores until January, the new references make their public debut almost exactly 56 years to the day when the original Astron, the world’s first quartz wristwatch, was launched on December 25, 1969. Initial thoughts Despite pioneering efforts to develop quartz watches in Switzerland, and the commercialisation of category-defining products like the Swatch, the alpine nation has tended to lag a step behind its rivals from the land of the rising sun when it comes to quartz technology. As quartz watches matured and the underlying technology became commoditised, much of the Swiss watch industry redoubled its focus on mechanical watches, seemingly content to cede quartz leadership to brands like Seiko and Citizen. For their part, the dominant Japanese brands have continued to develop quartz watches with conscientious enthusiasm, bringing solar charging, radio frequency and satellite-based connectivity, and ultra-precise oscillators to maturity. In that context, the Seiko Astron is the embodiment of more than half a century of quartz leadership, and combines several of the brand’s strengths in two distinct limited edition models. Though the four-figure prices may come as a shock to buyers more familiar with offerings from brands like Apple, Garmin, and Casio, the A...
Video
The iconic Seiko "Pogue" Speedtimer has a cult following among enthusiasts, and many were excited to see Seiko reach back into their archives with the modern version in the SSC947. See how Seiko used their heritage to inform the contemporary Speedtimer in this review.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Vintage Seiko Bell-Matic 4006-6010 Starting this week off with a solid vintage Seiko Bell-Matic alarm watch. The steel case is nice, unpolished with sharp edges. The silver dial has a cool linen texture that gives it a great vintage look. Applied, raised steel markers with dauphine hands and the classic Seiko day/date window at three complete the look. Overall this is a clean example of a Bell-Matic. The only bummer is that it doesn’t come on the original bracelet. However, slap a nice leather or croc strap on this and you’ll have a gem! No movement picture but the seller states the watch runs well. View auction here Vintage Omega Seamaster DeVille Looking for a nice treat for yourself for the holidays? Check out this sweet vintage Omega Seamaster DeVille. The DeVille is Omega’s dress watch version of their iconic Seamaster line, and this example would be from the 1960s. The slim yellow gold filled case is superb and unpolished. You can still see the subtle chamfers on the delicate lugs. The classic Omega silver dial is super clean, with slim stick markers and stick hands. There is an applied gold Omega symbol and name at twelve. The Omega signed crown is correct and original. T...
Two Broke Watch Snobs
A full wrist-time test of the Seiko 5 GMT and Tudor Black Bay GMT, breaking down $400 vs $4,000 in build, usability, and long-term value.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Seiko 6138-0049 Starting off this week with a bang, or rather a bull…head! This vintage Seiko 6138-0049 Bullhead chronograph is a real beauty. The massive steel case is excellent, unpolished with sharp edges and the original polished/brushed finish. The brown dial looks to be in superb condition, with no black funk on the lume or hands. The tachymeter bezel is equally superb. The watch comes on the correct and original fishbone steel bezel, which is always a plus. Seems like this is coming from the original owner, as it includes the original sales receipt. Sadly, no box or papers. However, the watch runs and functions as per the seller. Great opportunity for a really well preserved example of an awesome vintage Seiko chronograph. View auction here Vintage Aquadive Here’s a nice vintage Aquadive diver from probably the 1970s. The 36.5mm case is chrome plated with a steel back, and the plating is in really solid shape. The edges are nice and crisp as well. The dial is a really cool one, black and gray bullseye style with white painted hour markers and lume filled white baton hands. The orange seconds hand has a classic lume filled lollipop tip for easy reading. The aluminum elapsed ...
Teddy Baldassarre
Japan’s Grand Seiko has become, in a relatively short span of time, one of the world’s most prestigious and collectible high-luxury watchmakers, competing for connoisseur attention and dollars with well-established maisons from Switzerland and Germany. And while its success is a 21st century phenomenon, Grand Seiko is not really a “new brand” in the strictest sense. The first Grand Seiko watch (below) debuted all the way back in 1960, part of the much larger product portfolio of Japanese watchmaking giant Seiko, which was founded in 1881 and achieved its worldwide fame by embracing the mass market with timepieces at accessible prices with wide distribution. The Grand Seiko, by contrast, was positioned as the megabrand’s exclusive “King of Watches,” with standards of accuracy, beauty, durability, and legibility that could meet or surpass its Swiss competitors. Today we'll take a look at the Grand Seiko SBGN003, a recently discontinued Quartz GMT that thankfully seems to have a solid heir apparent. Until 2010, it was also Japan’s best-kept horological secret, not exported to markets outside the country. Seven years after its international expansion, having cultivated a loyal and avid audience worldwide, an entirely new and distinct customer base apart from mainline Seiko’s, Grand Seiko firmly established itself as an independent brand - albeit one still intrinsically tied to its parent company through shared history and technology. In fact, just about a d...
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Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
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