SJX Watches
Atelier de Chronométrie Introduces the AdC30 “Only Watch 2023”
For its second outing at Only Watch, Barcelona-based Atelier de Chronométrie (AdC) created the AdC30, which takes the independent watchmaker’s proven formula to a new level with an in-house movement, a new case design, and a handmade dial. Initial thoughts The AdC30 stands out from most of the other lots in the upcoming Only Watch auction due to its restraint. While most of the other lots are characterised by their use, or overuse, of bright colours, the AdC30 sticks to the mid-century motifs that have enabled the brand to establish a distinctive brand identity in just nine years – no easy feat for a brand that exclusively produces one-off watches by special order. This coherent aesthetic is no doubt thanks to founder Santi Martinez’s cultivated eye for detail. AdC’s watches are perhaps best described as a love letter to classical designs and the single-minded chronometric purpose of wristwatches of the 1940’s. Since its founding in 2014, the brand has focused on producing bespoke watches built around vintage Omega and Venus movements, which are upgraded in-house to meet contemporary haute horlogerie standards. But earlier this year, AdC introduced the AdC22 featuring the M284, the brand’s first in-house movement. The AdC30 is the second publicly announced watch to use this movement, though the gap between the model numbers (which are usually consecutive) suggests there may be other watches with this movement that have been commissioned by collectors. Rega...
