SJX Watches
Interview: Edouard Meylan, CEO of H. Moser & Cie.
Since Edouard Meylan took the top job at H Moser & Cie. in 2013, after his family acquired the struggling brand a year earlier, he righted the ship and the brand is now forging ahead with technical ambition and a surprising degree of commercial nous. Wielding a Wharton MBA, Mr Meylan devised creative, and at times, controversial marketing campaigns – from the “Frankenstein” watch to one covered in grass – that have allowed Moser to punch above its weight as a maker of just 1,500 watches a year. Yet Moser has retained its technical know-how that has allowed it to refine its signature perpetual calendar, amongst other things. That’s aided by the fact that besides Moser, the Meylan family interests also control its sister company Precision Engineering, via a 90% ownership of the holding company Moser Watch Holding. The component specialist produces hairsprings, as well as other key movement components like escape wheels, pallet forks, and balance wheels, supplying Moser as well as a host of the independent brands. The ingenious Moser perpetual calendar movement During his recent visit to Singapore to inaugurate the newly inked partnership with retailer Cortina Watch, we sat down with Mr Meylan to discuss a spectrum of topics, from his mischief-making promotional activities to the firm’s manufacturing, as well as the soon-to-be-launched chronograph. The interview was edited for clarity and length. When you took over the company seven years ago, it was struggling ...
