SJX Watches
Vacheron Constantin Reopens Flagship New York Boutique
Announced last year and finally complete, Vacheron Constantin’s flagship boutique in the United States just opened today in Manhattan on 57th Street, just as New York City is coming back to life post-pandemic with summer around the corner. Replacing its former location uptown at the corner of East 64th Street and Madison Avenue – which was the brand’s first boutique in the country – the new store is quite literally bigger and better. The brand’s former space was a one-story location in a quieter neighbourhood, but now its home is a two-storey building with an interior spanning 4,500 square feet, and neighbours that include several notable watchmakers and retailers, including Richard Mille and Audemars Piguet. The new boutique is also the opening act for Alexander Schmiedt, who was recently tapped to lead Vacheron Constantin in the Americas. A watch-industry lifer whose family has roots in the business, Mr Schmiedt was formerly head of Vacheron Constantin in the Middle East, and prior to that the chief of Montblanc’s watch division. Open plan and welcoming The relocated store is kitted out with a new-look interior that slightly more contemporary than the outgoing decor that was heavy on dark wood. Characterised by golden hues and geometric shapes, the store has airy, floor-to-ceiling windows that reveal the rich colours inside, along with a selection of watches that are dangerously inviting. In a nod to the brand’s long presence in the United States, the bouti...
