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Fleurier

Val-de-Travers village; home to Bovet (1822), Parmigiani Fleurier (1996), Chopard L.U.C (1996); Qualité Fleurier birthplace.

Interview with Parmigiani CEO Guido Terreni on the Raison d’Etre of the new Toric: the Art of Dressing Quill & Pad
Parmigiani Fleurier May 24, 2024

Interview with Parmigiani CEO Guido Terreni on the Raison d’Etre of the new Toric: the Art of Dressing

Since taking over as CEO of Parmigiani Fleurier in 2021, Guido Terreni has leaned into the brand’s legacy as a maker of classic dress watches at the level of high watchmaking. Not by making a dramatic statement piece but by doubling down on refinement. Having reintroduced the Tonda, and picking up a GPHG award for it in 2022, Terreni turned his attention to the Toric, the golden-ratio proportioned flagship dress watch that was Michel Parmigiani’s first design.

First Look – The New Parmigiani Tonda PF Micro-Rotor No Date Monochrome
Parmigiani Fleurier has unveiled Apr 10, 2024

First Look – The New Parmigiani Tonda PF Micro-Rotor No Date

Putting jokes aside, Parmigiani Fleurier has unveiled a captivating addition to its Tonda PF Micro-Rotor collection: the Tonda PF Micro-Rotor No Date. Featuring a Grain d’Orge Golden Siena dial devoid of a date function; this timepiece exudes a strikingly pure aesthetic bound to captivate enthusiasts. Measuring 40mm in diameter and 45.6mm lug-to-lug, with a thickness […]

The Parmigiani Tonda PF Does Away with the Date SJX Watches
Parmigiani Fleurier Apr 9, 2024

The Parmigiani Tonda PF Does Away with the Date

At Watches & Wonders 2024, Parmigiani Fleurier is launching the Tonda PF Micro-Rotor No Date, a concise sports watch clearly catered to those who want just two hands. Featuring a “Golden Siena” (or “salmon”) dial in its inaugural guise, the new Tonda PF barely deviates from the design of the original released in 2021, retaining the same case, proportions, and movement, but eliminates the date. Initial thoughts Among the sports watches launched during the integrated-bracelet-sports-watch fad, the Tonda PF stood out for its unique aesthetics that are neither boring nor flashy. While many of its competitors were often obvious derivatives of the Audemars Piguet Royal Oak and Patek Philippe Nautilus, the Tonda PF was more original and managed to retain some of the traditional design codes of Parmigiani’s more formal watches. From a distance, it is challenging to tell the difference between the Tonda PF Micro-Rotor No Date and the original. In fact, the only real difference lies in the dial design and colour. Although the differences are minimal, the salmon dial with a no-date layout offers a more refined aesthetic that will appeal to purists. At CHF23,500, the watch is priced the same as the date version and like it, is a decent-enough value proposition. Though it seems expensive when compared to more affordable alternatives like the Louis Vuitton Tambour or Moser Streamliner, the Tonda PF is more affordable than the Royal Oak or a Nautilus (which are mostly unobtaina...

Introducing – The New Parmigiani Tonda PF Hijri Perpetual Calendar With Viridian Green Dial Monochrome
Parmigiani Fleurier Tonda PF collection features Mar 12, 2024

Introducing – The New Parmigiani Tonda PF Hijri Perpetual Calendar With Viridian Green Dial

The Parmigiani Fleurier Tonda PF collection features three remarkable timepieces that aim to unravel the complexities of various calendar complications that pay tribute to the rich cultural and historical significance of different “tools to organize days”. The collection includes the complete Chinese Xiali calendar, the Western Gregorian calendar, and the Islamic Hijri calendar. The Hijri […]

Business News: Sincere Opens SHH Concept Store in Kuala Lumpur SJX Watches
Parmigiani Fleurier Nov 29, 2023

Business News: Sincere Opens SHH Concept Store in Kuala Lumpur

Singapore watch retailer Sincere Fine Watches has opened its newest Sincere Haute Horlogerie (SHH) concept store in Pavilion Mall located in Kuala Lumpur prime shopping district. As the biggest of the retailer’s many stores, the new establishment will serve as Sincere’s flagship, not only in Malaysia but throughout Southeast Asia.  Covering 5,000 square feet, this boutique is dedicated to independent watchmaking, as all SHH stores are. Amongst the 17 brands on offer are Greubel Forsey and H. Moser & Cie. Alongside the watches is a private lounge with a bar, and an upscale dining area. The street-front facade with a custom LED screen An further expansion of the SHH concept Established almost two decades ago as a concept store focused on independent watchmaking, SHH is a vital part of Sincere, which was founded in 1954, making it Singapore’s oldest watch retailer. In 2020, fellow retailer Cortina Holdings acquired Sincere and revived the SHH concept, rolling it out in other markets including Taiwan and Thailand. The store is set to offer timepieces from 17 mostly independent brands, including Parmigiani Fleurier and Ferdinand Berthoud. The offer, however, is diverse, ranging from the classical to the extravagantly modern with Jacob & Co. And limited editions crafted specifically for SHH Kuala Lumpur will be released in due time, as was the case with its boutique at Singapore’s Marina Bay Sands. The boutique’s interiors are embellished in gold and copper tones to e...

Parmigiani Releases the Tonda PF Micro-Rotor “Pacific Blue” SJX Watches
Parmigiani Fleurier has again partnered Jul 25, 2023

Parmigiani Releases the Tonda PF Micro-Rotor “Pacific Blue”

Parmigiani Fleurier has again partnered with Singapore-based Sincere Fine Watches, resulting in the Tonda PF Micro-Rotor Steel Pacific Blue SHH Edition. Conceived for the retailer’s independents-focused store, Sincere Haute Horlogerie (SHH), the watch features a unique, light blue hue for the barleycorn guilloché dial, while retaining the characteristic integrated-bracelet design and an ultra-thin automatic movement. Initial thoughts The Tonda PF has been a crowd favourite due to the fact that it’s an original take on the popular integrated bracelet design, while also having excellent proportions. At the same time, the barleycorn guilloché dial arguably boasts amongst the finest engine turning on a sports watch. So a new shade for the dial is a welcome thing, since it adds an good looking option to an already appealing watch. However, I would have hoped for something more distinctive to set apart the SHH Edition beyond the dial colour. Another guilloche pattern for the dial, for instance, would have made it truly stand out. While the standard model has proven extremely popular – Parmigiani has since unveiled many complicated iterations of the model – it is nice to see that this will only be produced in a limited quantity, adding a level of exclusivity to the new dial, which will surely be appreciated by clients of SHH. Priced at around US$27,000 before taxes, this carries a 10% premium over to the regular-production version. Considering that this is a limited ed...

8 of the best watches with a polarising 4:30 date window Time+Tide
Parmigiani Fleurier which Jun 22, 2023

8 of the best watches with a polarising 4:30 date window

These days it seems like brands are increasingly opting to have 4:30 positioned date windows on their watches. Just earlier today we introduced yet another watch, a new chronograph from Parmigiani Fleurier, which is the latest to present a 4:30-dated watch. This is a bit ironic considering how well-documented the polarisation of such positioning is. … ContinuedThe post 8 of the best watches with a polarising 4:30 date window appeared first on Time+Tide Watches.

Parmigiani Tonda PF Gets Revamped Sport Mode Worn & Wound
Parmigiani Fleurier may be known Jun 21, 2023

Parmigiani Tonda PF Gets Revamped Sport Mode

Nearly every luxury watchmaker is feeling the need to have a sporty collection or reference in their stable these days, much the same as some of the great sports car marques needing an SUV all of the sudden. It’s just practical. Just what makes a watch sport worthy is up for debate, but it generally comes with a bit of water resistance, the ability to absorb a shock or two, and a rubber or textile strap. Bright colors optional. In reality it means a watch that’s better suited to everyday wear, and goes with a broader selection of your wardrobe. The sporting element simply implies comfort and practicality. Parmigiani Fleurier may be known for their formal wear, but they’re no strangers to the sport watch, and this week, the Tonda line gets a completely revamped sport collection called the Tonda PF Sport.  The new Tonda PF Sport collection will be replacing the Tonda GT collection with the introduction of 4 references that span steel and rose gold within a time and date, and chronograph configuration. The new watches bring a tighter cohesion to the Tonda family overall, taking a cleaner approach to the theme. The biggest shift from the GT collection is the date migration away from the unique oversized 12 o’clock position, and into the more controversial 4:30 position on the chronograph, and the 6 o’clock position on the time and date model. The Tonda GT watches had plenty of quirks, from their date execution, to the month display of the calendar models labeled, qu...

Hands-On with the Parmigiani Tonda PF 36 Worn & Wound
Parmigiani Fleurier continues Feb 3, 2023

Hands-On with the Parmigiani Tonda PF 36

Parmigiani Fleurier continues to iterate on their distinctive Tonda platform, dialing it in a bit further with each step, and the latest example of the Tonda PF 36mm is a near perfect distillation of the concept. We first saw the Tonda PF Micro-Rotor last year, and found a lot to love in the small details. We also found the dial to be expansive on the wrist, almost in its own way when it came to wearability thanks to the wide integrated bracelet. The Tonda PF in 36mm guise addresses nearly every issue we had with the Micro-Rotor, but welcomes a different movement in the process. The Tonda has come a long way, and this is the watch that has us most excited about its future.  The modern Tonda PF is often mentioned in the same breath as contemporaries like the Vacheron 222, the Bulgari Octo Finissimo, the Chopard Alpine Eagle, the Girard-Perregaux Laureato… you get the idea, but I’d submit that this watch sits in a slightly different realm to those (also excellent) watches. The Tonda PF has a grace that’s lacking in most high-end integrated steel sport watches. In fact, I wouldn’t call the Tonda a PF a sports watch at all. This is leisure wear at its finest, and will look better than most dressed up to the nines. There is no pretense of adventure lifestyle behind the scenes with this one. The Tonda PF in 36mm confronts this fact head on, and kind of dares you to place it into any specific genre. This specific example features a “steel sand” colored dial that does...

Agenhor, and the many movements of the Genevan complication masters (Part 2) Time+Tide
Parmigiani Fleurier Jan 23, 2023

Agenhor, and the many movements of the Genevan complication masters (Part 2)

Movement masters Agenhor have had their fingers in so many pies that one article can’t cover all of their unique takes on complications. We’ve already looked at their involvement with the likes of Arnold & Son and Harry Winston, and today explore their involvement with Fabergé, Hermès, MB&F;, Parmigiani Fleurier and Van Cleef & Arpels. … ContinuedThe post Agenhor, and the many movements of the Genevan complication masters (Part 2) appeared first on Time+Tide Watches.

INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool Time+Tide
Parmigiani Fleurier Apr 6, 2022

INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool

I’m sure that all of us have seen our fair share of integrated-bracelet sports watches, but if any of them were worth another look, the Czapek Antarctique Rattrapante certainly is. With a new “Ice Blue” colourway, it offers better contrast than its predecessor, and offers fierce competition against the likes of Parmigiani Fleurier and Bulgari. … ContinuedThe post INTRODUCING – The new Czapek Antarctique Rattrapante Ice Blue is cool… really cool appeared first on Time+Tide Watches.

Parmigiani Introduces the Hijri Perpetual Calendar SJX Watches
Parmigiani Fleurier has created Dec 17, 2019

Parmigiani Introduces the Hijri Perpetual Calendar

The conventional calendar used in most of the world is the Gregorian calendar, which has 365 days and an extra day in February every leap year. Consequently, and quite sensibly, almost all calendar watches display the Gregorian calendar. But there are other calendars used by various cultures and countries, like the Japanese calendar used for its Imperial eras, and also the Islamic, or Hijri, calendar. And now for the very first time, Parmigiani Fleurier has created a wristwatch with a Hijri perpetual calendar. Founded in 1996 by watchmaker Michel Parmigiani, the brand has long been synonymous with inventive and complex watches, most notably the supercar-inspired Bugatti timepieces. In 2011, the brand unveiled the Hijri calendar table clock, a US$2.5 million creation elaborately constructed in silver, rock crystal and semiprecious stone. Now Parmigiani has refined the concept and miniaturised it for the wrist with the Tonda Hijri Perpetual Calendar. A lunar calendar Made up of 12 lunar months and used to track important dates and events in Islam, the Hijri calendar differs from the common Gregorian Calendar in being a lunar calendar, one based on the cycles of the moon, and not Earth’s revolution around the sun. Its 12 months have either 29 or 30 days, resulting in a year that’s between 10 and 12 days shorter than the conventional 365-day year. The Islamic calendar began in 622 AD when the Prophet Muhammad moved from Mecca to Medina, both in present-day Saudi Arabia, ...

In-Depth – L’Atelier Bernard, the Extraordinary Story of Two Young Belgian Watchmakers in Fleurier and their “Owl” Watch Monochrome
Feb 11, 2026

In-Depth – L’Atelier Bernard, the Extraordinary Story of Two Young Belgian Watchmakers in Fleurier and their “Owl” Watch

Hitting the road to Fleurier, the discovery of L’Atelier Bernard was not what I expected. Bernard is a rather dated first name – one you rarely hear anymore for young people in Europe’s French-speaking countries. So, when I pushed open the door of their workshop in Fleurier, I was expecting to meet two old Swiss […]

Fratello Dress Watch Season: Round 1, Match 2 -  Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds Fratello
Jaeger-LeCoultre Reverso Tribute Monoface Small Oct 31, 2025

Fratello Dress Watch Season: Round 1, Match 2 - Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds

Welcome to the second match in the Fratello Dress Watch Season contest, our effort to identify the best new dress watch of 2025. The series continues with a duo of proper heavy hitters. Match two in round one sees Jorg defending the Chopard L.U.C Qualité Fleurier 20th Anniversary Edition. Daan will make his case for […] Visit Fratello Dress Watch Season: Round 1, Match 2 - Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Vs. Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds to read the full article.

Hands-On: The Parmigiani Fleurier Tonda PF Automatic 36mm Teddy Baldassarre
Parmigiani Fleurier Sep 16, 2024

Hands-On: The Parmigiani Fleurier Tonda PF Automatic 36mm

When it comes down to my personal watch tastes, I would not self-identify as a quiet luxury enthusiast. Nor would I claim to be a minimalist, even if we’re talking about the luxury variety. More often, my preferences lean towards the quirky and colorful, and I have been known to be a lover of things many might consider “junky,” “kitsch,” or even “tacky” at times. No matter how long I’m in  “The Biz,” I don’t think I will ever be able to shake my enthusiasm for thrift-store gems or my habit of scouring eBay for hidden deals at strange hours of the night. However, if I were to have any hard-and-fast rule when it comes to Close Encounters With Watchkind, it would be always to leave ample room to be surprised. During my alone time with the Parmigiani Fleurier Tonda PF Automatic 36mm, I will admit that I found myself surprised - and might even be so bold as to say pleasantly surprised.  For context’s sake, Parmigiani Fleurier is a relatively young brand in the world of watches. Founded in 1996, Parmigiani Fleurier is the brainchild of Michel Parmigiani – a Swiss-born watch restorer and architecture enthusiast who cut his horological teeth during the peak of the quartz crisis, in which he turned his focus to preserving and reviving antique pieces at his own workshop, Mesure et Art du Temps. Despite the maison’s intimate knowledge of horological history, in the current revival-heavy landscape of modern watchmaking, a quick look at Parmigiani F...

Bovet Amadéo Fleurier 36 Miss Audrey: The World’s Most Versatile Ladies’ Watch, And One Of The Prettiest Quill & Pad
Bovet Sep 28, 2020

Bovet Amadéo Fleurier 36 Miss Audrey: The World’s Most Versatile Ladies’ Watch, And One Of The Prettiest

The flexibility of the beautiful Bovet Amadéo Fleurier 36 Miss Audrey makes it very appealing because in each configuration, the watches can be appreciated in a different way. The patented Amadéo case allows the watch to be used as a pendant, pocket, or wristwatch. And even as a small table clock! And those dials! And those beads! A must see.

HANDS-ON: The Chopard  L.U.C XPS Twist Qualité Fleurier brings style, substance and sustainability to the table Time+Tide
Chopard   L.U.C XPS Twist Apr 29, 2019

HANDS-ON: The Chopard  L.U.C XPS Twist Qualité Fleurier brings style, substance and sustainability to the table

Chopard is one of the great secrets of the watchworld. The brand, which is better known for its feminine jewellery collections, produces some truly phenomenal watches, of a style and quality that rivals the best in the business.  Take, for example, the Chopard L.U.C XPS Twist Qualité Fleurier (QF). It’s a gorgeous dress watch with … ContinuedThe post HANDS-ON: The Chopard  L.U.C XPS Twist Qualité Fleurier brings style, substance and sustainability to the table appeared first on Time+Tide Watches.