639 articles · 10 videos found · page 8 of 22
Fratello
The Longines Spirit Zulu Time is a fan favorite for good reason. Whether you prefer the 42mm or the 39mm, you get a fantastic daily travel-friendly watch with outstanding finishing that trumps most rivals. With two sizes and many colors already available, we knew the day would come when Longines would add a titanium version. […] Visit Introducing: The New Longines Spirit Zulu Time Titanium to read the full article.
Time+Tide
Longines offers heavyweight value with a new lightweight addition to the Spirit Zulu Time range.The post Longines Spirit Zulu Time makes its debut in titanium for the first time in regular production appeared first on Time+Tide Watches.
Time+Tide
In a watch marketplace with a greater appreciation for interesting case shapes, the Longines Mainliner could be a great revival for the brand.The post Longines Mainliner: Why my first-ever mechanical watch is ripe for a revival appeared first on Time+Tide Watches.
Monochrome
At CHF 3,445 million, the sales of the Swatch Group, the Swiss powerhouse owner of Omega, Longines or Tissot, are down 14.3% at constant exchange rates and 10.7% at constant rates. The declining sales strongly impact the operating profit at CHF 204 million against CHF 686 million for the previous year. Swatch Group advises that […]
Fratello
I am not usually one to veer towards sterling silver watches nor the more angular cases of 1960s and ’70s dress pieces. So this article will feature not one but two new elements in a watch for me to explore. This vintage Longines has a charm that has gradually won me over. While I don’t […] Visit Could A Vintage Longines Made Of Silver Scratch That Piaget Itch At A Fraction Of The Price? to read the full article.
Teddy Baldassarre
In 2022, Longines marked 190 years in operation, which means that the Swiss watchmaker’s bicentennial year is just around the corner. In nearly two centuries of continuous operation, Longines has not only been a reliable producer of watches in all kinds of styles for both men and ladies; it has also been responsible for more watchmaking milestones than you probably know. Here we take a look at the remarkable history of Longines watches. Foundations (1832-1908) Longines was founded in 1832, originally as Raiguel Jeune et Cie., in the Swiss Jura town of Saint-Imier by Auguste Agassiz and two partners. Agassiz (above, left) became the sole proprietor in 1846 after both partners, attorneys by trade, retired from the watch business, and shortly thereafter, he brought his nephew, an enterprising economist named Ernest Françillon (above, right), into the company. It was Françillon, in 1867, who moved all of the firm’s various watchmaking disciplines - which were scattered throughout dozens of independent workshops called établisseurs - under one roof, to a factory that was situated in a scenic area called “Les Longines” or “The Long Meadows,” thus giving the company its now-familiar name. In 1889, Francillon registered the famous Longines logo with a winged hourglass - today the world’s oldest unchanged, active logo according to the World Intellectual Property Organization (WIPO). Among Longines’ many milestones under Françillon’s management were the c...
Fratello
Back in early 2023, Longines brought back the famous Majetek pilot’s watch. This tribute to the 1935 Czechoslovak-military-issued wristwatch was the second and, to us, more successful reinterpretation after an earlier version in 2014. Today, however, Longines is back with another variation on the Majetek theme, this time in titanium. Let’s take a quick first […] Visit Hot Take: The New Longines Pilot Majetek Pioneer Edition to read the full article.
Deployant
The Longines Pilot Majetek Pioneer Edition is a contemporary timepiece that draws inspiration from the brand's historical models supplied to the Czechoslovakian Air Force in the 1930s. This modern iteration is designed for the aviation watch enthusiast, offering a blend of vintage aesthetics and modern watchmaking performance.
Hodinkee
Down-sizing Longines' heritage dive watch makes all the difference.
Fratello
It has already been nine months since our last series of articles about the best watches under €5,000. I had to look up my choices from last time (new watches from Longines, Tudor, and Seiko and a pre-owned pick from Omega). I still stand by those picks, but my mood is slightly different these days, […] Visit Fratello Favorites: The Best Watches Under €5,000 - RJ’s Picks From Longines, Cartier, Tudor, Sinn, And Fortis to read the full article.
SJX Watches
Following the original Pilot Majetek in stainless steel, Longines has unveiled the Pilot Majetek Pioneer Edition with a titanium case and a grey-tone livery. Modelled on the original majetek aviator’s watch supplied to the Czechoslovakian air force in the 1930s, the limited edition is identical to the stainless steel variation in terms of design, dimensions, and movement, but is lightweight thanks to the case metal but also unexpectedly pricey. The Pilot Majetek Pioneer Edition in grade 5 titanium Initial thoughts The Pioneer Edition is Longines’ third re-issue of the original. Longines didn’t quite get it right with the first remake, the Heritage 1935. It lacked the rotating bezel with a triangular marker that was one of the defining features of the original, and also had an awkwardly positioned date window at six and “automatic” on the dial. Last year’s Pilot Majetek in steel was not really a remake since it has a distinctly different case design, but still gained several refinements over the Heritage 1935. However, the Pioneer Edition is not really a tangible improvement over the steel model. Thought the titanium case does bring with it lightness as well as a muted grey finish that goes well with the design, it comes at a big price increase of almost 40% over the steel version. Such a large premium for a titanium case doesn’t make much sense today given the difference in cost of a case in either material is negligible for a big brand. The Arabic indices, a...
Revolution
Monochrome
Known for its countless (and often appealing) vintage re-editions, inspired by some glorious watches of the past, Longines last year relaunched an important historic pilot watch, the Czech Pilot watch known as “Majetek Vojenske Spravy” or more simply, the Pilot Majetek. A follow-up to a model of 2014, this re-introduction was done with style and […]
Worn & Wound
Last year’s Pilot Majetek was one of the strangest releases of the year. Longines has long been incredibly skilled at raiding their own archives – they are perhaps better at this than any other brand – so when they come up with a new vintage reissue, everyone takes notice. The Majetek felt like Longines flexing a little, going a century into the back catalog to show contemporary collectors a vision of the pilot’s watch from a much earlier time. It’s something that only Longines could, at least in a way that feels credible. The Majetek was a surprise hit, so Longines is doubling down this year with a new version of the watch, one that might feel a little more modern to some while still retaining all of the most important vintage cues. The Pilot Majetek Pioneer Edition is a limited edition version of the old-school pilot’s watch in titanium, with a muted matte black dial that matches the tone of the case nicely. Titanium, in theory, should make this case considerably more wearable. It’s 43mm and wears every bit of that measurement, so a significantly lighter case material ought to be a very different wearing experience. The key features of the watch remain intact. The coin-edge bezel still rotates a small arrow that can be used for rudimentary timing applications. While we think of this type of bezel as being mostly associated with dive watches, the intended functionality here was to time the duration of an entire flight. Longines was an early pioneer of th...
Time+Tide
Cased in 43mm of grade 5 titanium, the new Majetek Pioneer Edition is a Longines tribute to early pilot's watches.The post The Longines Majetek Pioneer Edition is a titanium, greyscale re-edition of a 1930s pilot watch appeared first on Time+Tide Watches.
Teddy Baldassarre
Longines has just revamped its Conquest line of watches – the modern Conquest line – by injecting into it a new sense of color, and a not-so-novel, but nonetheless appreciated, approach to sizing. When it comes to color, the brand unveiled three pastel dial shades in its 34mm variants within the Conquest lineup. But other big news is the addition of a 38mm sizing where previously you were left only to be able to choose 41mm at the “large” end of the spectrum. While the eye-catching pastel dials in blue, pink, and light green certainly took much of the release spotlight around the new Conquests, they only come in 34mm sizing and I can’t help but think that the less flashy dials in the new 38mm format is the real show-stealer here. We say this all the time, but it’s becoming increasingly clear that 38mm is that sweet spot for watch diameters. More and more brands are dabbling in the 37-38mm range as well. I wrote about the Zenith Defy Revival A3648 (in my debut article here at Teddy no less) which clocks in at 37mm. Then we have the Tudor Black Bay 54, and of course the fan-favorite Hamilton Khaki Field Murph 38 just to name a few. In short, 38mm is where it’s at, as is the simple time and date watch format in steel on a bracelet. Just look at how popular the Rolex Oyster Perpetual line is as a bare bones steel sports watch. Okay, that watch has no date, but it does bear a visual resemblance to these new Conquest models. I could just as easily throw the Dat...
Hodinkee
The brand's newly scaled-down three-hander takes on candy-colored pastel hues and more sizing options for more wrist sizes.
Time+Tide
This was a big week for watch releases, with high-profile motorsports-inspired watches and yet more MoonSwatch variants.The post New releases from Longines, De Bethune, Louis Vuitton and more appeared first on Time+Tide Watches.
Time+Tide
Longines throws a party for its sapphire jubilee, significantly bulking out the Conquest collection.The post Longines drops 30 new references for the Conquest collection’s 70th anniversary appeared first on Time+Tide Watches.
Monochrome
While its name dates back to 1954, the Longines Conquest as we know it now is the brand’s vision of an everyday, versatile watch. Combining robustness with casual elegance, these watches effortlessly adapt to any occasion, from business attire to a weekend at the beach. Fully revamped in 2023, it became more appealing and more […]
Fratello
Longines has certainly mastered the skill of downsizing. I’m not talking about getting rid of any of its personnel; it’s more about shaving some millimeters off its watches. We saw it happen with the Legend Diver and the Spirit. Both were first introduced in bigger sizes. Later, the legendary Swiss brand also introduced sub-40mm options. […] Visit Hands-On With The New 38mm Longines Conquest to read the full article.
Fratello
At Fratello, we focus on watches, and 99.9% of the time, that means ones for the wrist. However, it’s interesting that the wristwatch is still in its relative infancy. It was the pocket watch that loomed large in prior centuries. Today, we’ll look at two gems from the twilight of the pocket watch era. These […] Visit Vintage Watches: Art Deco Pocket Watches From Longines And Tissot to read the full article.
Fratello
It’s time to chime in on the best watches under €2,500. It’s a tough subject for a couple of reasons. First, many of my colleagues have already opined and used up some great picks. Second, this price level now feels like a no man’s land because most brands prefer to play above or below it. […] Visit Fratello Favorites: The Best Watches Under €2,500 - Mike’s Picks From Seiko, Ming, Oak & Oscar, And Longines to read the full article.
Teddy Baldassarre
Last year, Longines relaunched the Conquest, a mainstay of its collection since the mid-1950s, in a new execution heavily influenced by its earliest vintage forebears and staking out a dressier territory than its sporty dive-watch sibling, the Hydroconquest. Longines set out to expand the new Conquest’s appeal this year with a new series of models in unisex 38mm cases. Read on for a hands-on review of the new Conquest 38 with an effervescent champagne dial. Longines, founded in 1832 in the Jura valley of Switzerland, where it remains headquartered today, can claim a variety of milestones in its long history, including one that is largely overlooked. In the 1950s, Longines became one of the first watchmakers to introduce product “families,” today a staple of the watch industry; the first was the Conquest collection, whose name was registered on April 3, 1954 with the Swiss Registry of Intellectual Property and which launched that same year. Like just about any timepiece well past the half-century mark on the market, the Conquest has evolved substantially over the decades since. The first Conquest (Heritage re-edition pictured above) was a model of midcentury masculine simplicity, and one of the first wristwatches notable for its high levels of waterproofness and magnetic resistance. Its steel case measured a modest (but at the time standard) 35.2mm and fastened via wide, chamfered lugs to a leather strap. Its champagne-colored dial had arrowhead-style notched indexes ...
Time+Tide
With a rich heritage and a focus on celebrity ambassadors, why have you been hearing more about Longines recently?The post Is Longines at a pivotal moment? appeared first on Time+Tide Watches.
Fratello
It is time for another round of Fratello editors’ favorites in a specific segment. This time, we are looking at the best watches under €2,500, and I get the honor of kicking it off. Now, while €2.5K is a huge amount of money by any measure, it is starting to feel quite limiting within the […] Visit Fratello Favorites: The Best Watches Under €2,500 - Thomas’s Picks From Longines, Lorca, And More to read the full article.
Hodinkee
Brace yourself for guilloché dials, diamond embellishments, and funky straps, oh my!
Revolution
Fratello
When looking at last year’s turnover numbers, Longines is the #7 luxury watch brand in the world. You all know who’s leading the pack, but did you know that Longines, with a turnover of CHF 1.11 billion, is in between Haute Horlogerie houses Richard Mille in the #6 spot and Vacheron Constantin in the #8 […] Visit Breaking Down The Brand Longines: Strength And Weakness In Numbers to read the full article.
Hodinkee
New movements have led to more affordable GMT options than ever before – we talk about the state of the GMT market, and what else we'd like to see.
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