Exaequo Adds New References to their Lineup of Dali Inspired Melting Watches
It’s hard to overstate the impact that Salvador Dalí-and, by extension, the Surrealist movement-had on popular culture. What might now feel like a strange detour in an art history textbook was, in reality, a radical reimagining of what art could be. Dalí’s obsession with the unconscious, symbolism, and dream logic reframed art as a psychological response to culture, rather than just a mirror of it. In doing so, Surrealism paved the way for the Avant-Garde, Pop Art, and the way we think about art today. It’s no surprise, then, that Dalí’s legacy continues to ripple through design and (not to be dramatic here) time itself. Brands have long used his vision as a jumping-off point for their own explorations of time and perception, most notably, of course, through reinterpretations of some of Dali’s most famous works, like his 1931 The Persistence of Memory. The Cartier Crash, with its iconic “melting clock” case, is probably the most famous representation of this style; but it is not the only one. In fact, Exaequo has been producing its own version of a melting watch since 1990, with its latest references, the Polyhedron series, debuting at Time to Watches in Geneva earlier this year. While there will undoubtedly be comparisons between Cartier’s and Exaequo’s two versions of a wobbly little timepiece, there is a marked difference between the two brands’ approach to the same reference source (not least of all the price). For the Polyhedron, Exaequo...
Time+Tide
