Hodinkee
The Business of Watches Podcast: TanTan Wang And Griffin Bartsch On New York Watch Week And What It Says About The Market
This week on The Business of Watches, we regroup and recap New York Watch Week. From INDIES.NYC to the FHH Forum to WatchTime and Windup NYC, Griffin Bartsch and TanTan Wang hit the highs and lows of what is now considered the premier calendar week event in the U.S. watch world. The U.S. market's rapid rise to top dog among timepiece destinations is confirmed: Switzerland imported more than CHF 4.3 billion worth of watches in 2025, accounting for 17% of overall Swiss watch exports. It's an increase driven by a surge in enthusiasm and interest in the post-pandemic era. Image courtesy Windup Watch Fair NYC But is the growth sustainable, and is the industry catering enough to American tastes and needs? Is the U.S. market strength a fleeting diversion, or is it in it for the long haul? Hodinkee editors Griffin and TanTan join us on the podcast to weigh in on the products and activations conjured by some of the world's biggest watch brands in the largest market for luxury and premium timepieces. Who's getting it right and who's missing the boat? What should brands do to win the hearts and minds of U.S. watch consumers in 2026 and beyond? Image courtesy WatchTime The Autodromo Group C Turbo Sport. There's plenty of watch business and strategy to discuss, and we hope you enjoy the conversation. Please leave any thoughts or questions in the comments section, and we'll do our best to respond. Want to subscribe so you never miss an episode? This show is published to the original H...