SJX Watches
Off the Cuff: Audemars Piguet and Konstantin Chaykin Think Beyond the Watch
Watchmakers regularly turn familiar design cues into accessories, but Audemars Piguet and Konstantin Chaykin have taken notably different approaches to the genre with their latest offerings. The Audemars Piguet Royal Oak Joaillerie Collection recasts the Royal Oak as an extensive range of elaborate jewellery, while Konstantin Chaykin’s Master of Days cufflinks incorporate a tiny mechanical calibre that provides a day-of-the-week display. Both draw on the design and manufacturing specialties of their makers, but at vastly different price points and with different audiences in mind. Both approaches, however, lend themselves to gift-giving, which might explain the timing of the releases in the lead up to the holiday season. Initial thoughts Some of the biggest names in series watchmaking dabble in accessories on the side. The most obvious is probably Rolex, which made headlines when it formally launched a line of cufflinks — and a desk clock — late last year. Patek Philippe, too, has a long history of making jewellery and accessories. Today the brand offers cufflinks that match the Golden Ellipse, Nautilus, and Cubitus, and jewellery that takes after the Aquanaut and the Twenty-4. Even smaller-scale independent watchmakers evidently see value in the category. F.P. Journe offers a set of cufflinks in a choice of platinum or 18 pink gold — to match the brand’s watches — as does Biver. Franck Muller goes even further, with a full collection of Crazy Hours-inspired ne...
