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Watches And Wonders 2026 Roundup - Gerald Charles Fratello
Gerald Charles Apr 22, 2026

Watches And Wonders 2026 Roundup - Gerald Charles

Watches and Wonders 2026 may officially be closed, but we’re highlighting some of the key brands we visited. Gerald Charles is known for its distinctively styled baroque wristwatches, with a case shape originally designed by Gérald Genta. This year, the brand added to its lineup with a trio of attractive releases. I had the opportunity […] Visit Watches And Wonders 2026 Roundup - Gerald Charles to read the full article.

First Look – The New Titanium Vacheron Constantin Overseas Dual Time Cardinal Points Monochrome
Vacheron Constantin Overseas Dual Time Cardinal Apr 16, 2026

First Look – The New Titanium Vacheron Constantin Overseas Dual Time Cardinal Points

Since the third generation of the Vacheron Constantin Overseas arrived in 2016, the Maison has expanded the collection with everything from simple three-hand models to perpetual calendars and tourbillons. Yet for a watch originally designed with travel in mind, a basic second time zone display was missing. This was addressed in 2018 with the Overseas […]

Introducing – MB&F; Releases Two New M.A.D.2 Eric Giroud Editions, Each with a Different Allocation System Monochrome
MB&F; Apr 9, 2026

Introducing – MB&F; Releases Two New M.A.D.2 Eric Giroud Editions, Each with a Different Allocation System

Originally intended as a way to thank 500 of the brand’s suppliers and clients who couldn’t afford an MB&F; watch, Max Büsser came up with the M.A.D.1, an accessible one-off project. Inevitably, the news leaked, and requests from the watch community escalated into a frenzy, prompting the annual release of M.A.D. Editions via a raffle […]

Introducing – Credor Goldfeather Urushi Lacquer Dial Limited Edition GBBY967 Monochrome
Grand Seiko Apr 1, 2026

Introducing – Credor Goldfeather Urushi Lacquer Dial Limited Edition GBBY967

Although Grand Seiko is now firmly established on the international watch scene, Credor is still something of a niche brand. Founded in 1974 as the high-end division of Seiko Corporation, with a focus on refined, ultra-thin dress watches decorated with artisanal techniques, Credor was originally available only in Japan until the release of the Locomotive […]

Introducing – Credor Goldfeather Tourbillon Engraved Limited Edition GBCF997 Monochrome
Seiko s high-end brand created Apr 1, 2026

Introducing – Credor Goldfeather Tourbillon Engraved Limited Edition GBCF997

Founded in 1974, Credor is Seiko’s high-end brand created to showcase Japanese haute horlogerie, artistic finishing and ultra-thin watchmaking. Originally exclusive to Japan, Credor began its international expansion in 2024 with the launch of the Locomotive model, a watch originally designed by Genta, and will consolidate its position as it will soon be exhibited at […]

The King Seiko Vanac Returns in Titanium SJX Watches
Seiko Vanac Returns Mar 18, 2026

The King Seiko Vanac Returns in Titanium

One of Seiko’s recent bestsellers was last year’s King Seiko Vanac, a watch inspired by a 1970s model but distinct on its own. Originally available only in steel, the line-up now grows to include the King Seiko Vanac in titanium. While retaining the stylistic and mechanical features of the steel original, the new Vanac in titanium is noticeably lighter in weight, an especially appealing upgrade given the largish case and integrated bracelet. Initial thoughts I liked the original Vanac of 2025, though I thought a marginally smaller case would have suited the retro style better. And I thought it would have been ideal in titanium. So the new model in titanium is arguably the ideal Vanac. It’s the same size, but different in tactile feel due to the lightness. Given the size, the lightweight alloy arguably works better than steel. Despite the Vanac being a mid-range watch, Seiko’s excellent case treatment across prices and alloys means the multiple planes of the facetted case are finished well, as good as, but probably better than, most titanium watches in this price segment. The titanium models are a little less funky in terms of dial colours, though the standout metallic purple dial does make its way into the titanium case. The dial does, however, get a subtle upgrade with a novel motif that combines horizontal and radial fluting for an intriguing visual effect. The movement stays the same. This gets the brand’s top-of-the-line mid-range movement, the cal. 8L45, an ...

Baltic Aquascaphe Review: The Microbrand's Cult-Classic Diver Teddy Baldassarre
Baltic Mar 17, 2026

Baltic Aquascaphe Review: The Microbrand's Cult-Classic Diver

A forerunner of both the rise of microbrands and the ongoing revival of France’s watchmaking industry here in the 21st Century, Baltic Watches emerged on the scene in 2017, originally as a Kickstarter project. Founder Étienne Malec discovered the inspiration for his watchmaking enterprise in his father’s watch collection and named the company in honor of his father’s Polish roots, after the sea off the country’s northern coast. The goal from the start, according to Malec, was to produce “timeless pieces, of the highest quality, for fair prices,” and most would agree that Baltic has delivered on this mission statement. Baltic watches are all assembled in a workshop in Besançon, France, the nation’s historical cradle of watchmaking, and evoke vintage timepieces like the ones Malec’s father collected and extensively catalogued in his journals. Here we will look at the Baltic Aquascaphe, one of their most recognizable watches. The first Baltic watches were the three-hand HMS 001 model, with a Japanese Miyota caliber, and the hand-wound Bicompax 001 chronograph, with the Chinese Seagull ST19 movement. While both these watches were successful, and put Baltic on its path to fan-favorite microbrand status, the small company has since become best known for its Aquascaphe series of dive watches. The Aquascaphe, which was launched in 2018, takes its design inspiration from early “skin diver” watches of the 1950s and ‘60s, with no small amount of influence from...

Hands-On With The TAG Heuer Monaco Chronograph Skeleton Hot Pink WatchAdvice
TAG Heuer Monaco Chronograph Skeleton Hot Mar 16, 2026

Hands-On With The TAG Heuer Monaco Chronograph Skeleton Hot Pink

The Cherry Blossoms are blooming in Japan, so we’re celebrating with our selection of pink dial watches with the TAG Heuer Monaco Pink Skeleton This article was originally published as The New TAG Heuer Monaco Chronograph Skeleton Hot Pink Review What We Love: The hot pink dial – trust me, it grows on you! The lightness, combined with the rubber strap, makes it super easy to wear The faceted sapphire crystal is unique and adds depth to the watch What We Don’t: The square shape is not my preferred case shape Lack of a screw-down crown on a 100m WR sports watch The watch is on the thicker side and takes a little to get used to Overall Rating: 8.75 / 10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 TAG Heuer and Formula 1 seem to be inextricably linked, not surprising given the Swiss brand’s history with motorsport all the way back to the 1960s. This link is further solidified with their watches – one carrying the famed sport’s namesake in the TAG Heuer Formula 1, the other with the Monaco, one of the most iconic F1 races, gaining fame thanks to Steve McQueen wearing the piece in his 1971 film, Le Mans. Yes, it wasn’t F1, but a screen legend wearing a sports watch prominently on the wrist in a film about another iconic motorsport event helped to put the Monaco front and centre. While the materials and designs these days a lot more modern, the classic Monaco DNA is still there and instantly recognisable. So it comes as no surpri...

Traska Watches Review: An EDC American Brand Teddy Baldassarre
Mar 11, 2026

Traska Watches Review: An EDC American Brand

When we look back to mid-century watchmaking, some of the industry’s most iconic designs were originally conceived as essential, life-saving instruments. The Rolex Submariner, for example, was originally created for professional divers working in cold, deep waters while breathing compressed air. The Omega Speedmaster was a vital analog calculator for astronauts traveling through the vacuum of space. The Rolex Explorer is another example, forged to survive the brutal, oxygen-deprived ascent of the Himalayas. These tool watches were designed with a clear purpose and were built to endure knocks, scrapes, and harsh conditions without missing a beat. Fast forward to today, and while modern iterations are undeniably better engineered than their vintage ancestors, boasting superior metallurgy and tighter tolerances, their exorbitant price tags have put some collectors off regular, daily use. A modern steel sports watch can easily demand anywhere from $6,000 to well over $15,000 at retail, and that’s assuming you have the willpower to ensure the waitlists to acquire one. And while some collectors are happy to invest that kind of money, others are on the lookout for something more accessible. Enter Traska watches. This psychological friction has spawned a new enthusiast community for the ultimate Everyday Carry (EDC) watch, or the “go-anywhere, do-anything” (GADA) watch. Many collectors today are looking for a watch that slides effortlessly under a tailored cuff during a hi...

Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa Monochrome
Parmigiani Fleurier Tonda PF Automatic 36mm Mar 5, 2026

Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa

Parmigiani Fleurier’s luxury sports watch collection, the Tonda PF, was introduced in 2021. A refined, minimalist interpretation of the luxury sports watch, the Tonda PF collection is home to several complications. Originally available in 40 and 42mm case sizes, the brand responded to requests for more compact, unisex case sizes and, in 2022, introduced a […]

Introducing: Eight Curated Reverso Watches From The 1930s Fratello
Jaeger-LeCoultre s fifth capsule collection Feb 11, 2026

Introducing: Eight Curated Reverso Watches From The 1930s

Oldies but goldies. Reverso watches from the 1930s comprise Jaeger-LeCoultre’s fifth capsule collection of The Collectibles. As you can see, this time, the focus is squarely on the brand’s iconic model, the reversible Reverso, originally launched in 1931. All eight watches were fully authenticated and restored in the brand’s restoration workshop in Le Sentier, Switzerland. […] Visit Introducing: Eight Curated Reverso Watches From The 1930s to read the full article.

Introducing: The Niton Prima - A Historical Watch Brand Returns To The Scene Fratello
Feb 10, 2026

Introducing: The Niton Prima - A Historical Watch Brand Returns To The Scene

Not too long ago, we saw almost a flurry of historic watch brands revived. Just when this trend seems to have died down somewhat, here we have Niton. A house originally dating back to 1919 and since lost to history (more on that later) makes a comeback today. This debut results in the aptly named […] Visit Introducing: The Niton Prima - A Historical Watch Brand Returns To The Scene to read the full article.

Omega Seamaster Planet Ocean Review: Breaking Down the 20th Anniversar Teddy Baldassarre
Omega Jan 27, 2026

Omega Seamaster Planet Ocean Review: Breaking Down the 20th Anniversar

The Omega Seamaster Planet Ocean has represented a sweet spot in the now-sprawling Seamaster collection, a rarely achieved intersection between extra-rugged build and unapologetically luxurious design. The latest revamp of the two-decade-old series, which launched in late 2025, doubles down on both while also striving for new levels of comfort and wearability. Here’s a closer look, starting at the beginning.  [toc-section heading="Origins of the Seamaster Collection"] Omega began making watches in 1848 (originally as La Genérale Watch Co.) and for its milestone 100th anniversary, a few years after the end of World War II, the brand founded by watchmaker Louis Brandt launched the first watch by the name of Seamaster. Not really a “dive watch” as we’d define that term today, it was marketed as a watch for “town, sea, and country”  - i.e., a gentleman’s dress watch that just happened to be more waterproof than any other such timepiece of that era. (Omega had been dabbling in making wristwatches water resistant for more than a decade at that point, having released the Marine, below, an early divers’ watch with a sealed, rectangular double-case design, as early as 1932.) What distinguished the Seamaster from its contemporaries was its adoption of an innovative, O-ring-gasket device that sealed the crown into the case to prevent moisture from entering.  Omega had developed that design for the tool watches it made for the British armed forces during wartime,...

Introducing – Tissot Adds Two Fresh New Colours to its PR516 38mm Powermatic 80 Monochrome
Tissot Adds Two Fresh New Jan 26, 2026

Introducing – Tissot Adds Two Fresh New Colours to its PR516 38mm Powermatic 80

Far from being a recently-introduced collection, Tissot’s PR516 represents the brand’s racing-oriented option. First seen in 1956 with the PR letters originally denoting Particulièrement Robustes, the collection underwent a remarkable transformation in 1965 to become what we know today. As time progressed, the PR516 underwent various iterations, and came back in great shape in 2024 […]

A Rising Tide Lifts TAG Heuer’s Carrera Seafarer SJX Watches
TAG Heuer s Carrera Seafarer TAG Jan 19, 2026

A Rising Tide Lifts TAG Heuer’s Carrera Seafarer

TAG Heuer rides the vintage reissue wave with the Carrera Seafarer, a chronograph that tracks the tides with a quirky mechanical complication originally developed for the American retailer Abercrombie & Fitch in the early 1950s. Delivered in the brand’s popular ‘Glassbox’ case, the sun-bleached aesthetic features a champagne-coloured dial and Intrepid Teal accents to capture the spirit of mid-century maritime instruments in a modern, wearable package. Initial thoughts  The past year has shown that TAG Heuer is doubling down on technical credibility. The brand launched carbon hairsprings that are now ready for mass production as an alternative to silicon hairsprings, and the brand has also regained the coveted position as the official timekeeper of Formula 1. Furthering its bid to recapture lost magic, the Seafarer is a modern Carrera ‘Glassbox’ infused with the immense charm of the original Seafarer models signed by Abercrombie & Fitch. The Carrera Seafarer is powered by the modern TH20-04 movement, derived from the TH20-00, that’s been tweaked to show the times of high and low tide using a mechanism likely adapted from a moon phase indictor. While still reliant on the simplistic concept developed for the 1950s models, the complication’s gear ratios have been refined and modernised by TAG Heuer engineers.  As a result, the Seafarer displays the local tide times for a given place, serving as a proper tool watch for birdwatchers, anglers and fishermen in gene...

Introducing – Credor Goldfeather Imari Nabeshima Porcelain Dial GCBY991 Monochrome
Seiko Group was founded Jan 8, 2026

Introducing – Credor Goldfeather Imari Nabeshima Porcelain Dial GCBY991

Credor, a high-end division of the Seiko Group, was founded in 1974 with a focus on refined, ultra-thin timepieces that emphasise artistic and artisanal techniques. Originally catering to the Japanese domestic market, Credor has begun to expand internationally only recently (mostly with the Locomotive, based on a Genta design) and will make its debut at […]

Precious Porcelain: The Seiko Credor Goldfeather GCBY991 SJX Watches
Grand Seiko Jan 8, 2026

Precious Porcelain: The Seiko Credor Goldfeather GCBY991

Foreshadowing Credor’s Watches & Wonders debut in April (located alongside sister brand Grand Seiko), the Goldfeather GCBY991 Imari Nabeshima Porcelain is the brand’s first launch of the year. It pairs an ultra-thin hand-wound movement with a dial made using a traditional – and reputedly highly secretive – Japanese porcelain technique. But now the secret is out, cased in steel and limited to 60 pieces worldwide. Initial thoughts Originally envisioned in the 1970s as a vehicle for precious metal quartz watches, Credor later expanded into a catch-all brand for Seiko’s high-end offerings that didn’t fit the Grand Seiko aesthetic. Over the last few years, however, Credor has refocused and shrunk its catalogue from over 200 references in 2021 to fewer than 70 today, shedding legions of ladies’ quartz models while redoubling emphasis on artisanal crafts. The porcelain-dialed GCBY999 embodies this tighter focus and exemplifies the brand’s new motto: “the creativity of artisans”. Despite the Goldfeather branding – and Credor’s original purpose – the GCBY999 is cased in stainless steel. This is a welcome concession given the current price of gold, which is near all-time highs, especially since Seiko generally charges a higher premium for precious metal models than is typical for Swiss brands. As a result, the GCBY999 is good value within the Goldfeather lineup, despite its artisanal dial. The watch retails for JPY1.98 million in Japan, equivalent to about ...

Introducing – New Reverie and Roam Editions of the Nomos Club Sport Neomatik Worldtimer Monochrome
Nomos Club Sport Neomatik Worldtimer Dec 8, 2025

Introducing – New Reverie and Roam Editions of the Nomos Club Sport Neomatik Worldtimer

Nomos hit the bull’s eye with the release of its Club Sport Neomatik Worldtimer last year. With its resilient case build, slim profile, fun dial colours, user-friendliness and in-house movement, the Worltimer is a very complete travel companion without a first-class ticket price. Originally available with an interchangeable steel bracelet or textile strap, the two […]

Introducing – Eska Launches the New Racing Chronograph Automatic, a Sub-500 Euros Take on Motorsport Design Monochrome
Dec 8, 2025

Introducing – Eska Launches the New Racing Chronograph Automatic, a Sub-500 Euros Take on Motorsport Design

Originally founded in 1918 in Granges, Switzerland, Eska Watches vanished during the quartz crisis and was revived in 2024 by Christophe Chevreton and Sinicha Knezevic. The partners quickly captured the essence of Eska’s heritage and adapted it to modern trends. The rebirth began with the Amphibian 250 dive watch and the Heritage Chronograph, both assembled […]

Opinion: the Venn Diagram of Watches and Knives Worn & Wound
Dec 3, 2025

Opinion: the Venn Diagram of Watches and Knives

Many products we come across today – that were invented and manufactured in the past, were originally born from some sort of pure necessity or primal need. I’m not talking about the heated blankets we watch Netflix under or those electric warming mugs that make sure our coffee is never cold; these are not necessary, but could be considered extremely nice to have by some folks. I’m talking about products and objects that were born from a pure survival need that evolved over time into what we know them as today. This is where we explore watches and pocket knives and come to find out that they have more crossover and shared intrigue than you might know. Let’s rewind back quite a bit from today. Homo sapiens (which is what you and I are-unless you are an AI LLM, in which case I say, these are not the insights you are looking for) needed to eat to survive, as do we. But our ancestors needed to have a tool to kill Woolly Mammoths, because as far as I can tell from my last visit to the Natural History Museum, they definitely didn’t have DoorDash. So in basic terms, to make said tool to kill their food, they used a rock to break another rock that became a sharper object called a Clovis point; and when this sharper rock was tied to a stick, they effectively turned it into a spear that helped them kill those Woolly Mammoths. This became the first sharp tool-and therefore “knife”-that Homo sapiens ever created and used. Now we rewind back a little less far from th...

Tudor Scales Down the No-Frills Ranger SJX Watches
Tudor Scales Down Nov 23, 2025

Tudor Scales Down the No-Frills Ranger

One of Tudor’s most affordable models equipped with an in-house movement (the base model costs under CHF3,000), the Ranger is functional watch with a design based on the 1960s model of the same name. Originally available only with a 39 mm case and black dial, the Ranger is now also available in a 36 mm that’s truer to the vintage original. Also new is the unusual “dune white” dial. The pale dial with black markings is a subtle reference to historical sports models with similar dials often nicknamed “albino” by collectors. Initial thoughts The larger Ranger was facelifted in 2022, and though good value, it was a little chunky for the style. And the black dial was traditional, but also a bit plain. The smaller size and beige dial add a bit more vintage flair to the model, which should resonate in particular for those who appreciate such things. The tweaks to the model won’t likely make it a watch with mainstream appeal like the Black Bay, but the Ranger remains a strong proposition at its price. An explorer’s watch The vintage Ranger was Tudor’s equivalent of the Rolex Explorer, and hence shares a similar design. This style has been ported over onto the modern remake. The new “dune white” retains the same style, but with adjustments for the colour. So the hour markers are printed in black, with the luminous markers being dots on the edge of the dial instead. The rest of the watch remains unchanged, except for the size. The steel case is entirely brushed...

Zenith Defies Gravity (Again) to Mark 160 Years SJX Watches
Zenith Defies Gravity Again Oct 14, 2025

Zenith Defies Gravity (Again) to Mark 160 Years

Zenith’s 160th anniversary celebration continues with the Defy Zero G, a sapphire-cased watch equipped with the brand’s latest generation, gimbal-like “Gravity Control” escapement module. Available in either clear or deep blue sapphire – both with a lapis lazuli dial – the 46 mm anniversary model is a literal showcase for the innovative cal. 8812 S, which features a gimballed escapement platform that keeps the balance wheel in a horizontal position at all times. Originally developed in 2008 and refined in 2018, the Zero G mechanism is a modern homage to Zenith’s legacy in competitive chronometry and marine navigation. Initial thoughts Today, the Zenith brand is synonymous with the El Primero chronograph movement, launched back in 1969. But outside of that, the manufacture has always been a major force in Swiss precision watchmaking. For decades the brand regularly took home the top prizes at chronometry trials from Neuchâtel and Teddington. Zenith already paid tribute to its past success in competitive chronometry with the G.F.J. cal. 135, which also features a lapis lazuli dial, but it’s reassuring to see the brand made time to bring out one of its more recent developments for its anniversary year. While the days of chronometry trials are long past, Zenith has still managed to make a name for itself when it comes to the accuracy of wrist-worn timepieces - at least theoretically. Back in 2008 the brand unveiled a curious mechanism, with the escapement fu...

Le Forban Sécurité Mer Introduces the Marseillaise, a New Diver with a (Very Strange) Rubber Bund Strap Worn & Wound
Oct 9, 2025

Le Forban Sécurité Mer Introduces the Marseillaise, a New Diver with a (Very Strange) Rubber Bund Strap

I love a bit of fashion history, especially when it comes to how our modern clothes came to be. Take, for instance, the high heel. Did you know it was originally designed as a riding shoe in 10th century Persia, in which the heel was made to sit in the stirrup? Or that the jockstrap was originally for “bike jockeys” to help keep things comfortable on old (and presumably not so aerodynamic) bicycles? Or that the Hawaiian shirt, now synonymous with dads at Margaritaville, was first designed using Japanese kimono fabric in the early 1900s? All of that is to say that fashion is ever-evolving and with some quite surprising origins, if you ask me. Another accessory with an interesting – if not murkier –  history is the bund strap. Some say the name comes from the word Bundesrepublik, while others say it’s from Bundeswehr (I try not to split hairs too much in German – as you know, it’s such a forgiving language). Some say the leather strap protected against discoloration of brass watch cases from skin perspiration, while others say it was to protect against the extreme temperature change of the metal for pilots. In any case, we know that a) the design originated among pilots during World War II and b) it’s a badass strap design that often doesn’t get enough attention. Which leads me (finally) to the release of Le Forban Sécurité Mer’s Marseillaise dive watch with a bund-style strap. The French brand has taken its 1979 Monnin model as the springboard (or sho...

Hanhart and German Magazine Armbanduhren Unveil a Limited Edition Preventor HD12 in Purple Worn & Wound
Sep 9, 2025

Hanhart and German Magazine Armbanduhren Unveil a Limited Edition Preventor HD12 in Purple

I’ve long had a contentious relationship with the color purple; between youth softball teams and grad school alma maters, it’s always difficult to find anything to wear with the color that isn’t immediately clashing. But purple is also a color associated with luxury and royalty, so I am approaching the new Silk Purple Hanhart Preventor HD12, a collaboration with German watch magazine Armbanduhren, with an open mind.  Hanhart’s Preventor HD12 was originally launched in August 2024, and has fast become one of the Swiss-German brand’s most popular pieces. A field watch-style dial design paired with HD12 scratch-resistant steel, and powered by a Sellita caliber SW200-1 or Soprod SOP P024 automatic movement, the Preventor combines the vintage styling that Hanhart is known for with robust construction and durability.  With easy-wearing case dimensions of 39mm in diameter and 46mm lug-to-lug, the Preventor positions itself as an everyday timekeeping watch with few complications-even lacking a date window. The HD12 steel is made scratch-resistant through a multi-stage hardening process, in which carbon is diffused into the steel and the case is covered in an additional PVD coating. Hanhart continues to tout the “hardness” factor of the Preventor by protecting the dial with a scratch-resistant convex-curved sapphire crystal.  Of course, the dial is where the fun happens for this limited edition Preventor. The matte Silk Purple contrasts starkly with the white Ara...

Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” SJX Watches
Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” Aug 29, 2025

Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh”

With a swivelling case and unadorned back, the Jaeger-LeCoultre Reverso has long served as a canvas for miniature enamelling (or double-faced complications). The Reverso Tribute Enamel “Shahnameh” is a fine example of the art, which is almost synonymous with Jaeger-LeCoultre (JLC), one of the first brands to set up an in-house enamel workshop. Originally invented as a watch for polo players – the reversible case is meant to protect the crystal – the Reverso goes back to the historical origins of the game with this set. The quartet is inspired by scenes from Shahnameh, an epic poem written one thousand years ago that recounts the origins of the Persian Empire, and also depicts the ancient game invented by Persians that is today known as polo. Specifically, the four watches reproduce illustrations from the Shahnameh commissioned by Shah Tahmasp, the second ruler of the Safavid dynasty, in the early 16th century. The four piece set comprised of (from left) ‘Siyavush Plays Polo before Afrasiyab’; ‘Faridun Tests His Sons’; ‘Saam Comes to Mount Alburz’; and ‘Rustam Pursues Akvan’. Image – Jaeger-LeCoultre Initial thoughts JLC has long reproduced historical art on the Reverso – including Monet’s Venice series of paintings last year – but the artwork was often Western or East Asian, perhaps reflecting the watchmaker’s biggest markets. The “Shahnameh” set, on the other hand, reproduces scenes from a piece of art that might be less well known in...

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character Teddy Baldassarre
Aug 20, 2025

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character

Charles M. Schulz published his first Peanuts comics strip in 1950, setting the foundation for a world of iconic characters like Charlie Brown, Peppermint Patty, and perhaps most famously, Charlie Brown’s dog Snoopy, an irrepressible beagle originally based on a drawing of Schulz’s childhood pet, Spike. Peanuts grew from humble beginnings (syndicated in just seven newspapers)  to become the most popular and influential comics strip in the world, published in more than 2,600 newspapers from 1950 to 2000 and claiming a worldwide readership of 355 million in 75 countries. It also spawned an entertainment and marketing phenomenon, with numerous animated film and TV specials that have stood the test of time and a flood of branded products that continues into the modern era. Snoopy, including all his various, beloved “fantasy life” iterations - like the World War I Flying Ace and the beatnik-inspired, shades-wearing “Joe Cool” - remains one of the most famous and recognizable characters in the world. His likeness can be found on merchandise from backpacks and sweatshirts, to notebooks and wrapping paper, to mugs and glassware, to the world’s most famous giant parade balloon. It was more or less inevitable that Snoopy, and others from the Peanuts gang, would also find their way onto watches, the first one coming from New York-based Armitron in 1956 (above). The last original Peanuts cartoon strip ran on February 13, 2000, one day after Charles M. Schulz die...