Worn & Wound
Watches & Wonders: Moser and Reebok Have Brought the Pump to the Streamliner
This one is for elder millennials and Gen-X only. In perhaps the most surprising collaboration we’ve seen in a while, H. Moser has partnered with Reebok to bring us the Streamliner Pump, a limited edition of 500 pieces total across two variants, that combines the familiar, Art Deco inspired shape of Moser’s integrated bracelet sports watch with one of the most iconic sneaker designs of my childhood. For the non-sneakerheads or readers who are simply too young to remember, the Pump was a Reebok sneaker that became a cultural phenomenon in the early 1990s. The gimmick was that with the “pump” of a large orange button on the top of the shoe’s tongue, the wearer could inflate and regulate a fitting cushion in the lower part of the tongue to obtain a better and more secure fit. It was an answer of sorts to Nike’s “Air” technology, but more tactile and focused on the user experience. It was also tailor made for splashy marketing campaigns with big celebrity endorsements (Dee Brown and Shaquille O’Neal are the NBA stars that immediately come to mind as Pump wearers), and I can vividly remember desperately wanting Pumps of my own at an age where I honestly thought I for sure would have a career in professional basketball. Moser has captured at least some of that nostalgia with this new release. For the Streamliner Pump, Moser has added an anodized aluminum pusher to the case at the 8:00 position, the “pump” as it were. Press it, and the pusher transmits ene...
