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Seamaster Omega

Omega's 1948 waterproof family. Home of the Diver 300M (James Bond), Ploprof, Planet Ocean, and Aqua Terra.

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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.

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Bienne

Bilingual Swiss city; HQ of Rolex (1919), Omega (1880), Tissot, Movado, Mido, ETA SA, Nivarox-FAR.

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Pie Pan Dial Omega

Faceted multi-level dial designed by Pierre Vibert for the 1952 Omega Constellation; modern Globemaster reissue.

What is a Chronograph Watch? Teddy Baldassarre
Sep 3, 2025

What is a Chronograph Watch?

Chronograph watches are among the most popular styles of timepieces: iconic models like the Rolex Daytona, Omega Speedmaster, TAG Heuer Carrera, and Breitling Navitimer, for example, have become some of the most famous and collectible watches in the modern era and have contributed to the enduring appeal of the chronograph to generations of enthusiasts. If you're new to the watch game, however, you might be wondering not only what all the buzz is about but what these watches actually do that makes them so special. Read on for a comprehensive primer on chronograph watches, from their earliest ancestors to the most ambitious, avant-garde timekeeping technology available in chronographs today. Chronograph vs. Chronometer As I explore in depth in our guide to chronometers, one of the first hurdles to clear for newcomers to watch appreciation is the clarification of two very common horological categories: Chronometer and Chronograph. Quite simply, a chronometer (from the Greek chronos, meaning time, and meter, meaning measure) is any watch or clock that keeps reliably accurate time, usually as determined by an outside independent testing agency, whereas a chronograph (from chronos and graph, i.e., to “write time”) is any watch or clock with the ability to track and record intervals of time, aka a stopwatch. The terms are not interchangeable but they are also not mutually exclusive: a watch equipped with chronograph functions can also be a chronometer if it has met a s...

Interview: Breguet CEO Gregory Kissling on the Past and Future SJX Watches
Breguet CEO Gregory Kissling Aug 25, 2025

Interview: Breguet CEO Gregory Kissling on the Past and Future

Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...

Rolex Land-Dweller Review Teddy Baldassarre
Rolex Jul 31, 2025

Rolex Land-Dweller Review

It's no understatement to say that the Rolex Land-Dweller was the talk of Watches & Wonders 2025, which took place in Geneva a few months ago. A new Rolex collection with an integrated bracelet and a brand new movement? Well, we would expect no less. There is something fundamentally earth-shaking about massive shifts in the Rolex atmosphere. Mixed metaphors aside, just because we have seen Rolex develop and launch an entirely new collection quite recently (with the 1908, released just two years ago, in 2023), it doesn’t make it normal. Before that it was the Sky-Dweller, and years before that, there were variations on the Yacht-Master. The launch of the Land-Dweller proved to be one of those milestone moments.  The Land-Dweller is the product of 18 new patents specific to this watch, as Rolex has developed an entirely new watch both inside and out. No, this is not a new complication, but it is a brand-new approach to timekeeping. It marks the first development of a new escapement system at this scale since the arrival of the Co-Axial escapement from Omega some twenty-five ago. In short this is big news. As you likely have seen by now, Teddy and I had the chance to see this watch up close and personal ahead of this year's Watches & Wonders a few months ago (you can find our full video hands-on review on YouTube now) and were also lucky enough to do it prior to a lot of the pre-release noise really reaching peak volume. That is to say, we were able to learn about the mech...

Watches, Stories, and Gear:  Splashdown With Tudor, Yashica’s City 300 and The OGR2 Worn & Wound
Tudor Yashica’s City 300 Jul 26, 2025

Watches, Stories, and Gear: Splashdown With Tudor, Yashica’s City 300 and The OGR2

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. SPLASHDOWN While you might know the story of how the Omega Speedmaster became the official Moonwatch, you might know the story of Navy-UDT Frogman who were tasked with safely recovering astronauts as they returned to Earth. Just as the astronauts relied upon their speedmasters,  the UDT Frogmen had their own piece of critical time keeping kit: the Tudor Submariner 7928. While these divers would preform critical roles in supporting Nasa’s splashdown recovery program, their story remained largely untold, until now. On Thursday, June 24th, Tudor unveiled a short film dedicated to these men, aptly titled “Splashdown: The Little-Known Story of Navy Frogmen and the Space Program”.  Featuring members of the team, their family, and even Jack Carr, the short film can be watched on Tudor’s website alongside various historical images. Little Camera, Big Punch Yashica, a Japanese camera company, has announced their newest compact camera, the City 300.  Similar in size to a point-and-shoot camera or the Ricoh family of cameras, the new City 300 combines a 50MP sensor, a fast F/1.8 lens, and what appears to be a flip/tilt screen; all for an estimated US retail price of $4...

The Zenith Defy Extreme Diver Shadow: The Ultimate Adventure Watch WatchAdvice
Zenith Defy Extreme Diver Shadow Jul 25, 2025

The Zenith Defy Extreme Diver Shadow: The Ultimate Adventure Watch

It’s dark, it’s stealthy, and it’s bold. But it’s a lot of fun! The new Zenith Defy Extreme Diver Shadow is built for those who love some adventure. So we put it to the test… What We Love The muted matte shadow look The lightweight construction The ease of wear for a larger watch What We Don’t Lack of micro-adjust The ‘give’ in the bezel The taper of the bracelet isn’t as balanced as it could be Overall Rating: 8.5 / 10 Value For Money: 8.5/10 Design: 8/10 Wearability: 9/10 Build Quality: 8.5/10 The Zenith Diver dates back to the early 1960s when the Le Locle brand designed and released the Super Sub Sea. But, it wasn’t until 1969 when the Defy Diver was released that Zenith had hit on a good thing. The Defy A3648 was a bold watch, and its design codes echoed those of the time. This watch is what the Zenith Defy Diver Revival is modelled after, which Mario took out for a spin last year. However, Zenith didn’t have a deep diver or saturation dive watch like many others out there. Think of the likes of the Rolex Sea-Dweller and the Omega Planet Ocean. So last year, the brand released a new watch – the Defy Extreme Diver in both blue and black colourways that would recify the gap in the market. It had all the hallmarks of the Zenith Defy range, closely mirroring that of the Defy Skyline, but just a little more bold and robust. So it was no surprise that the brand looked at this watch, along with the A3648 and decided to release a pair of “Shadow” e...

Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025 Monochrome
Longines Tissot Jul 17, 2025

Industry News – Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

Doxa Sub 200 Sharkhunter Review Teddy Baldassarre
Doxa Jul 9, 2025

Doxa Sub 200 Sharkhunter Review

The Doxa name is certainly among the superstars of the classic dive-watch universe, and the Doxa we think of first is almost invariably the orange-dialed Sub 300 Professional, as well as the black-dialed Sharkhunter version, as worn by legendary oceanographer Jacques Cousteau. But Doxa’s diving history predates the 1967 introduction of the 300, and today we’re looking at a watch that harks back to those earlier models, specifically those with twisted-lug cases that preceded the tonneau-shaped Sub 300 we associate most with the brand. This is the Doxa Sub 200, specifically the Sharkhunter variant, and it’s a fantastic-looking callback to the early ‘60s.  Best of all, it represents the entry point into the modern Doxa lineup at just a shade above $1,000 retail, and if you’re not a fan of black dials, the brand known for its colorful divers has seven other colorways to choose from. But today, we’re going to take a closer look at the 200 that most closely resembles its vintage inspiration, the black-dialed Sharkhunter model. In its most basic black form, the dial is a slice of midcentury perfection. This is the watch Mad Men's Don Draper would wear on a weekend getaway to Palm Springs. Doxa Sub 200 Sharkhunter Case:  You'd be forgiven if you thought the case of the Sub 200 was influenced by a vintage Omega Seamaster 300, but it turns out that the look of the case is a direct callback to Doxa's history. The lyre-lugged design is a direct descendant of the vintage...

The Best Dive Watches (2026) Teddy Baldassarre
Jun 23, 2025

The Best Dive Watches (2026)

For everyone from the most passionate watch collector to the total watch novice, dive watches are one of the most popular timepiece categories - despite the fact that almost no one goes diving with a watch. So what gives? Why should regular people on the street want a watch originally designed for use as a tool in the ocean’s murky depths? For most of us, the enduring popularity of dive watches stems from several factors: Because dive watches obviously need to be water-resistant, they are as a rule over-engineered and solidly built, making them more than stout enough for rough-and-tumble everyday wear on dry land. Since divers require at-a-glance legibility underwater, dive watches also tend to have some of the cleanest dial designs. Finally, dive watches are culturally associated with a strong sense of cool, from James Bond’s Omega Seamaster, to Steve McQueen’s Rolex Submariner, all the way to the military watches worn by U.S. Navy SEALs. Whether you’re a "desk diver" or actually want to get your watch wet, we’ve compiled a comprehensive list of 62 of the best dive watches on the market - from entry-level to well into the world of luxury in price range. Of course, the usual suspects are in here, but we're also aiming to share some new pieces with you. Before the keyboard aquanauts attack, let me state upfront we’re looking at both professional-level dive watches, i.e., meeting the ISO 6425 specifications, as well as "dive-style" watches here. Enjoy. Casi...

Visit: A Look Inside Biver Watches SJX Watches
Blancpain one Jun 13, 2025

Visit: A Look Inside Biver Watches

The day I visited Biver started like any other – with breakfast. But it wasn’t a normal breakfast, because I was seated opposite Jean-Claude Biver, at his own kitchen table. A few days after Watches & Wonders wrapped up I had the opportunity to visit the brand’s atelier in the countryside near Geneva, and I was lucky enough to spend some time with the man himself before he went to the airport; he was headed to Boston to deliver a guest lecture at Harvard Business School. Dismissed in his early career as a ‘nostalgia salesman,’ Mr Biver helped pioneer the contemporary luxury watch industry in the midst of the Quartz Crisis by proving the consumer demand for artisanal mechanical watches. The story is well-known but it bears repeating; Mr Biver, together with his friend Jacques Piguet, head of the esteemed Frederic Piguet manufacture, paid CHF22,000 to buy the rights to a defunct brand from what would later become Swatch Group. Their deft products and marketing made Blancpain one of the stars of the mechanical watch renaissance, allowing the pair to sell the brand back to Swatch a decade later for CHF60 million. From left to right: CEO James Marks, Jean-Claude Biver, and Pierre Biver. Image – Biver The success of Blancpain was extraordinary and helped pave the way for the rebirth of other brands like A. Lange & Söhne. But this was just the opening act. After selling Blancpain back to Swatch, Mr Biver helped put Omega on the wrist of James Bond and transformed Hub...

Citizen Celebrates 40 Years of the Aqualand, One of the Most Unique Dive Watches Ever Made Worn & Wound
Citizen Celebrates 40 Years Jun 5, 2025

Citizen Celebrates 40 Years of the Aqualand, One of the Most Unique Dive Watches Ever Made

There are lots of dive watches out there – it’s perhaps the most ubiquitous of all the watch genres. Frankly, it’s easy to see why. In addition to being highly specialized for a very specific task, they tend to work incredibly well as casual, everyday watches regardless of what you happen to be doing with them. The reason for this is very much because of the design traits these watches share that make them so highly specialized: ultra clear legibility, robust water proof cases, and a generally nondescript design that allows the watch to be worn easily with a wetsuit and also blend into the fabric of our everyday lives.  But then there are a handful of truly unusual dive watches that give away their specialized nature even at a passing glance. They look less like watches and more like obscure devices or instruments that should only be used by people who really know what they’re doing, have received the necessary training, and perhaps have signed a liability waiver. The Omega Ploprof immediately comes to mind, as does something like the Singer Divetrack – these are watches that play with the form of what we understand a watch to be in the name of functionality. Citizen, for 40 years, has also made a watch that fits neatly into this category: the Aqualand. The name is a bit of an oxymoron, but the watch itself is less confusing. It has always been a uniquely specialized instrument tailored to the specific needs of divers.  This year marks the 40th anniversary of t...

Hands-On: the Trafford Watch Co. Daytripper Worn & Wound
Grand Seiko 9F models but all Jun 3, 2025

Hands-On: the Trafford Watch Co. Daytripper

I have the unfortunate obligation to begin this review with a shocking admission: Zach Kazan was right. Some time ago, during one of my back-to-back travel periods where I jumped through time zones, I had a spirited debate with our Managing Editor. I maintained that I not only enjoyed having a GMT, but needed one to keep my timing straight; while Zach insisted that I was wrong. In the past, a traveller’s GMT had been an invaluable tool in the workplace, keeping me mindful of editors working in other time zones. Yet, Zach argued that all you needed was an independently adjustable hour hand and some basic math skills. If you are working across time zones, do the math. If you are traveling through them, change the hour without messing with minutes and seconds. Immediately upon landing back in New York from a trip to London, I started looking for an Omega Aqua Terra.  During my search, it struck me as odd that this jumping hours complication (without an associated GMT) was not more widely seen, and never really on the more attainable side of things. Sure, you can find it in models from Omega, parts of Citizen’s The Citizen collection, the Ming 17.09, and newer Grand Seiko 9F models; but all of those will set you back a few thousand dollars. That is, until now. As if from some stroke of divine intervention, I received word of a new watch coming from Trafford Watch Co., utilizing a clever movement alteration to achieve this complication at a much more attainable price point...

Popular Watch Brands And Their Most Underrated Watches Teddy Baldassarre
May 23, 2025

Popular Watch Brands And Their Most Underrated Watches

In the world of watches, as with pretty much every niche of consumer goods, brands begin to become associated with the things that receive the most praise and attention. While the hyped watches in question undoubtedly earn the adoration of the masses for many reasons, whether it be their unique historical context, utility, or just plain and simple great looks, there are many other watches that get relegated to the sidelines that deserve another look. Since I personally love to root for an underdog, I wanted to take some time to shine a spotlight on some watches from the big popular watch brands that we know and love that often get lost in the shadows cast by the more popular catalog compatriots. From Rolex and Omega to Tudor and beyond, below you’ll find watches that deserve a little more love than they typically get.  Rolex 1908 I’m beginning with the watch that has quite literally been relegated to the bottom of Rolex’s own website with the Rolex 1908. Given that this is the most dressy model within The Crown’s contemporary collection, I would argue that it's also the watch that flies under the radar the most. The 1908 isn’t something that you spot across the room at a crowded restaurant or at a bar and immediately clock as a Rolex watch, which is ultimately why I find it endearing. It’s something that needs to be appreciated up close and personal. The world's most popular watch brand has made recent attempts to breathe some new life into the Rolex 1908 with...

Blancpain Swatch Review Teddy Baldassarre
Blancpain May 18, 2025

Blancpain Swatch Review

The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...

The New Tissot PRC 100 Is a Solar Sensation (Hands-On) WatchAdvice
TAG Heuer May 10, 2025

The New Tissot PRC 100 Is a Solar Sensation (Hands-On)

While the PRC 100 Solar proved tough enough for Central Australia, would it be able to withstand the daily activities of an upper-middle class watch nerd? Let’s find out! What We Love: Elegant, classic design Reliable and robust Wears slim and close to the wrist What We Don’t: The visible solar cells might put some people off Blank caseback — a blessing and a curse Can they add a microadjustment? Overall Rating: 9/10 Value for Money: 10/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Everyone loves a reboot — whether it’s Michael Mann’s Heat, Robert Eggers’ Nosferatu, or Todd Howard’s Oblivion, there’s something magnetic about a classic getting the modern treatment. The watch world is no different. Heritage designs have seen a renaissance, with luxury brands like Zenith, TAG Heuer, and Rolex bringing back beloved models. Timepieces like the Chronomaster Revival Shadow, Carrera Glassbox, and Land-Dweller either faithfully revive past icons or remix archival elements into something fresh. Neo-vintage revivals — more recent classics brought back into production — are also gaining traction. While Omega’s Constellation and Piaget’s Polo ’79 represent the high end, this trend has seeped into the more accessible tier of watchmaking. Japanese powerhouses Seiko and Citizen have often led the charge, but one European brand stands tall among them: Tissot. Part of the Swatch Group, Tissot made waves in 2021 with the PRX, a heritage-inspired hit th...

Longines Legend Diver Guide Teddy Baldassarre
Longines Apr 23, 2025

Longines Legend Diver Guide

The Longines Legend Diver, introduced in the mid-aughts but tracing its origins all the way back to the embryonic era of modern dive watches in the 1950s and ‘60s, is the epitome of retro-vintage cool for many lovers of sport watches. Here’s how the watch, and its hallmark and still-rare Super Compressor case design, found a successful niche, and an avid audience, in the 21st century.  1959: The Inspiration As with many now-common watchmaking innovations, Longines was one of the pioneers in waterproofing timepieces, making its first water-resistant case as early as 1937, and introducing its first wristwatches purpose-built for recreational diving in the late 1950s. Unlike many of its predecessors and contemporaries in that fertile era of iconic dive watches - like the Blancpain Fifty Fathoms, Rolex Submariner (both 1953), and Omega Seamaster Professional (1957) - Longines’s Super Compressor Diver Ref. 7042, launched in 1959 and the most direct ancestor of today’s Legend Diver - did not employ the now-ubiquitous, external, unidirectional rotating bezel for its dive scale. Instead, the watch was designed in the so-called compressor style, also used by brands like Jaeger-LeCoultre, Enicar, and Universal Genève, whose case design included an inner dive-scale ring, positioned on the dial’s flange and mounted under the crystal, which rotated in both directions, operated by an additional crown at 4 o’clock. The “Super” in Longines’ “Super Compressor”...