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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Auctions: Continuing Our Massive 2026 Geneva Spring Auctions Preview: Christie’s and Sotheby’s Round Things Out (Part 2) Hodinkee
Audemars Piguet Observatory-style watch Photo courtesy May 5, 2026

Auctions: Continuing Our Massive 2026 Geneva Spring Auctions Preview: Christie’s and Sotheby’s Round Things Out (Part 2)

There's no shortage of watches this auction season—more than 1,200 lots across the major houses—but volume isn't really the story. At Christie's and Sotheby's, the focus feels different this time around, moving past the hype-driven pieces of the early 2020s and back to some genuinely compelling and surprising watches. Last week, we published part one of our preview—today, we're finishing it up with part two. Christie’s I would argue that Christie's always has one of the more subtle and yet impressive catalogs. There are some truly fantastic pieces here and, as always, we'll start at the top. Lot 134, a unique and absolutely stunningly gorgeous (add all the superlatives you want) two-tone 14k pink gold and steel Audemars Piguet "Observatory-style" watch. Photo courtesy Christie's. If you're looking for a watch that my friend and current "Bring a Loupe" writer Weston Cutter called an "immediate knee-weakener," you need to sit down for this one. Lot 134 is a unique and absolutely stunningly gorgeous (add all the superlatives you want) two-tone 14k pink gold and steel Audemars Piguet "Observatory-style" watch. The watch is powered by a 13-ligne 13VZAS movement that was highly modified for precision as a time-only watch, with a large subsidiary seconds at 9 o'clock and a blank subdial at 3 o'clock. Bold numerals, bold design, it's the kind of thing you dream about if you collect early watches, and the estimate is a hilarious CHF 50,000 to 100,000. It should go for way m...

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First Look – The New Reservoir Mark II Series, a Stronger Identity with Integrated Design Monochrome
Reservoir Mark II Series Apr 22, 2026

First Look – The New Reservoir Mark II Series, a Stronger Identity with Integrated Design

Reservoir was launched in 2017 and quickly became known as a watchmaking brand inspired by automotive gauges, aeronautical counters and industrial manometers. Reservoir built its identity around a simple yet visually interesting concept: displaying time through jumping hours and retrograde minutes, often with a power reserve indication. Until now, that instrument’s aesthetic influence has been […]

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Watches & Wonders: A Few Thoughts on Nostalgia, the 1990s, and Moser’s Streamliner Pump Worn & Wound
H. Moser Apr 21, 2026

Watches & Wonders: A Few Thoughts on Nostalgia, the 1990s, and Moser’s Streamliner Pump

Playing on nostalgia is nothing new for watch brands, but I’ve mostly been immune to it. Usually it’s for a period of time I wasn’t alive for, or a war I didn’t fight in, or an old car I simply don’t care about. But I’ve come to accept that I’m at an age where nostalgia for me is actually real history for many. My lived experience of hanging up phones, buying CDs that came in cardboard long boxes, and killing time in malls doing nothing at all might seem as foreign to someone 20 years younger than me as getting all misty about the Pan-Am logo does for my friends and colleagues at the heart of Gen-X.  It was inevitable that a luxury watch brand would reach back into my childhood and pull something out like the Reebok Pump. The fact that it’s H. Moser is not particularly surprising given the brand’s recent history of challenging somewhat stodgy conventions of what it means to be a “luxury” brand in the first place. But it does make me feel a little old to know that something I have such a clear memory of from my youth is fodder for the watch nostalgia marketing machine.  For those who have forgotten or are simply too young to remember, the Pump was a line of basketball shoes introduced by Reebok in the early 90s with a particularly enticing gimmick, at least to impressionable children who waited all week to watch NBA Inside Stuff every Saturday morning: the shoe’s tongue was topped with a rubber basketball “pump.” Pushing it inflated an air pock...

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