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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

News – Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions Monochrome
Louis Vuitton Watch Prize Mar 4, 2026

News – Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions

It seems that promoting traditional watchmaking, its crafts and techniques, to protect watchmaking know-how and the women and men behind it, as well as supporting the emergence of new talents, has become quite a recurring theme these days. Don’t get us wrong, we most certainly encourage initiatives such as the Louis Vuitton Watch Prize for […]