Hodinkee
Assembled By Me: Inside Studio Underd0g's Watch Assembly Experience
In 2020, watches became a real escape for a lot of us. Instagram, Facebook groups, even Clubhouse (who remembers that?) were thriving, and for me, watches had become more than a 9-5 as I fell deeper into those communities. It's where I first came across a guy on Facebook talking about a watch he'd designed that was 'inspired by a watermelon'. Every time it appeared, the comments filled with feedback as he gauged whether people were actually interested. They were. And now, six years later, that man, Richard Benc of Studio Underd0g, has just opened the doors to his very own watch assembly workshop here in the UK called 'The D0ghouse'. Roughly 45 minutes by train from Central London, the building in Maidenhead is a fusion of creative interior design and legitimate horological assembly, and anyone can experience the process first-hand. For £700, Studio Underd0g will sit you at a watchmaker's bench and guide you through the assembly of your own watch. What they're offering isn't a tour or just a showroom (they have that on-site, too), but a set of tweezers, a loupe, and an opportunity to experience the Underd0g, hands-on. That alone makes The D0ghouse worth the journey, but having just completed the experience myself, what I didn't expect was how much it would adjust my understanding of what this six-year-old brand has actually become. The Unassuming Townhouse From the outside, The D0ghouse is simply a Victorian townhouse on Park Street, the same address that Benc's friends an...
