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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The Evergreens – The History of The IWC Aquatimer and Other Important IWC Dive Watches Monochrome
IWC Aquatimer Aug 15, 2025

The Evergreens – The History of The IWC Aquatimer and Other Important IWC Dive Watches

Since its founding in 1868, IWC has built a reputation for producing instruments where precision engineering meets uncompromising functionality. This approach, a combination of Swiss watchmaking tradition with an emphasis on mechanical problem-solving, has consistently produced watches designed to serve a clear purpose. This philosophy is very much evident in IWC’s dive watches, also known […]