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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Hands-on – A Personal Take on the Tudor Black Bay Pro Polar, From a Fan of the Explorer II Monochrome
Tudor Black Bay Pro Polar May 28, 2025

Hands-on – A Personal Take on the Tudor Black Bay Pro Polar, From a Fan of the Explorer II

Here, at MONOCHROME, we write about watches. That’s our job. However, before that became what we do on a daily basis, we all shared a sheer passion for watches, with, of course, our personal preferences. Our founder, Frank, is well known to be a fan of independent watchmakers and monochromatic watches (obviously…) I, for instance, […]