SJX Watches
Tiffany & Co. Watchmaking Kicks Off with Bird on a Flying Tourbillon
Having acquired Tiffany & Co. in 2020, LVMH set about remaking the storied American jeweller. That extended to Tiffany’s watch division, which now debuts the first flagship creation under new ownership, the Bird on a Flying Tourbillon. Led since 2021 by Nicolas Beau, the former chief of Chanel watches, Tiffany’s watch division turned to independent watchmaker Artime for the movement of the new tourbillon. Set with some 4 carats of diamonds, the Bird on a Flying Tourbillon features an off-centre dial layout with a flying tourbillon at seven o’clock, along with a turquoise marquetry dial bearing a pair of diamond-set birds in flight. Initial thoughts One of Tiffany’s best-known jewellery designs, the Bird on the Rock has been a fixture in the brand’s catalogue for decades. A horological twist on the concept, the Bird on a Flying Tourbillon is clearly part of an effort to position the design as a versatile icon that is Tiffany’s equivalent of the Serpenti. It’s a little bigger and thicker than the traditional ladies’ watch, though reminiscent of the MB&F; LM Flying T. The reason for the size is the AFT24T01 movement inside, which is more interesting than usual as it was developed for Tiffany & Co. by Artime, a recently established independent brand. The AFT24T01 has a high quality execution with appealing details, but it’s related to Artime’s own calibre for a men’s skeleton tourbillon, explaining its large size. As an opening effort, the Bird on a Flying...
