Worn & Wound
G-SHOCK Celebrates Streetwear Culture in a New Collaboration with UNION
I’m not going to pretend like I am particularly savvy about streetwear or fashion brands, but even I know that SoHo in NYC is at the epicenter of that world. UNION had their start in 1989 in the neighborhood, and grew to become one of the most influential stores in counterculture fashion, making it a streetwear and art-fashion touchstone for generations of local New York youth scenes, and the fashion world at large. G-SHOCK has always been an icon of streetwear, with its rugged and affordable timepieces that appeal to a younger, more middle-class audience—as a kid in the 2000s, having a G-SHOCK made you feel instantly cooler than your classmates with a normal Casio—so a collaboration between the two brands makes a lot of sense. G-SHOCK has a history of brash, colorful, and innovative models and a track record of collaborating with musicians, artists, and other fashion marques. With the new DW-5600RBG, developed in partnership with Chris Gibbs, owner of the UNION stores in Los Angeles, Tokyo, and Osaka, both brands make their mark on the iconic octagonal design. The DW-5600RGB is based on the DDW-5600, one of G-SHOCK’s most classically-styled models both aesthetically and functionally. It’s the bread-and-butter G-SHOCK with a rectangular LCD display that shows the date in the upper right corner, the day of the week and alarm setting in the upper left, and the time squarely in the center. No nonsense and known for industry-standard resistance to damage, it’s th...
