Feb 11, 2026
Opinion: I Stopped Buying Watches – The Grass Isn’t Greener
There is nothing more effective than the swap of a digit on the calendar to send the whole world into self-reflection mode. As we collectively adjust to a six that replaced a five, many of us have the best intention of making changes that stick around long enough to see that six turn into a seven. Personally, I find there is no better exercise to guide new resolutions than to take stock of the old ones. Non-watch related, dry January turned into dry 2025, and I’m down two links (normal people measure progress in pounds, but bracelet size has become my preferred watch nerd metric). I resumed progress on that half-finished MBA that’s been hanging over my head, and I spent more time playing board games with my kids than the year before. Watch-specific, after five years of constant buying and selling, I decided to go an entire year without purchasing any new watches. Even though it was a lofty goal and one that collectors seeking change often fantasize about without following through, I actually managed to spend 2025 without a substantial #NWA (new watch announcement) post on Instagram. In full transparency, I did pick up a couple of cheap vintage quartz pieces. But us watch enthusiasts have clever ways of rationalizing why certain purchases don’t count (I think we can all agree G-SHOCKs fall into this bucket), and I’m pretending like those pickups don’t exist. After all, neither were “new” and one has already found a new home. During this prolonged period of...
Time+Tide
