Louis Erard Partners with Brilliant Earth on the Jeweler’s First Watch Collection
Louis Erard has been making collaborative watches for years. In fact, you can pretty easily point to limited edition collaborations as a venture that has sustained the brand over the last several years, and made them newly relevant to a broad spectrum of enthusiasts and collectors. Their collaborations tend to follow a familiar, tried and true format. For the most part, they work with established, often higher end, independent watchmakers, and graft the design signatures of those watchmakers onto various Louis Erard platforms, most often their Regulator. The list of collaborators at this point is extensive, with names like Chaykin, Kudoke, and Vianney Halter contributing to Louis Erard’s ongoing project. Their latest, though, is a little different. The Solstice Collection, a line unveiled last month with Brilliant Earth, represents a new approach, and takes Louis Erard’s name off the dial entirely. Brilliant Earth is a jewelry brand founded in 2005 that has gained traction for their commitment to transparency in the sourcing of their precious metals and stones. Their public face is one focused on sustainability, and are known to use recycled precious metals as well as lab grown diamonds in their engagement rings and other jewelry. The Solstice Collection represents their first watch line. The Solstice Collection consists of two watches, Summer and Winter. They are built on Louis Erard’s La Petite Seconde platform, and feature 39mm stainless steel cases and run on...
Time+Tide
