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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

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MB&F;’s Affordable Editions Continue with the M.A.D.2 Eric Giroud SJX Watches
MB&F; ’s Affordable Editions Continue Mar 14, 2025

MB&F;’s Affordable Editions Continue with the M.A.D.2 Eric Giroud

Echoing its own contrasting approach to design, MB&F; is growing its affordable M.A.D. Editions with the addition of the more conventional M.A.D.2. Conceived by Eric Giroud, a longtime designer who designed the very first MB&F; watch, the M.A.D.2 has a 42 mm round case that contains a self-winding movement with a bidirectional jumping hour. Modelled on a DJ’s turntable, the M.A.D.2 debuts in two variants. Orange is available only to MB&F; owners, otherwise known as “The Tribe”, as well as “Friends”, associates and partners of the brand. Green will be available to the public and sold via an online raffle as was the case for earlier M.A.D. Editions. Initial thoughts Two things stand out about the M.A.D.2. One is that it’s a fairly conventional round watch, as opposed to the more exotic style of the M.A.D.1. This is a logical evolution of the affordable-MB&F; concept since it echoes the segmentation of MB&F;’s own catalogue between the sci-fi Horological Machines and classical Legacy Machines. The second notable aspect is that it’s Swiss made like the recent M.A.D.1S; the base movement is La Joux-Perret G101 while the jump hour module is also Swiss according to MB&F;. In contrast, the original M.A.D.1 was assembled in Switzerland with imported components, including a low-cost Miyota base movement (however, the Swiss G101 is actually based on a Miyota construction). While being “Swiss made” doesn’t make it a better watch or necessarily mean every component is m...

From Designer Eric Giroud, the New Schwarz Etienne Geometry Has One of the Trippiest Dials We’ve Seen Worn & Wound
Schwarz Etienne Geometry Has One Jun 20, 2023

From Designer Eric Giroud, the New Schwarz Etienne Geometry Has One of the Trippiest Dials We’ve Seen

A watch, like any designed object, is the product of a series of decisions, and those decisions can define it. At some point, whoever is making the thing has to determine what type of watch it’s going to be, what sort of movement it will have, the size, the style of handset and indices, the dial colors, and so forth. The most successful watches, in my opinion, are those made by people who have come to tough but deliberate decisions. We’ve all seen watches that feel like they are just too much in one way or another, and they never tend to work. The new Geometry by Schwarz Etienne is literally the watch equivalent of a fully loaded luxury car: when it comes to dial finishes, it has every option. But instead of being too much, it works in a sort of psychedelic way. Whatever you think of it, I think it’s hard to argue that it’s the product of some serious decision making.  The Geometry comes to us via designer Eric Giroud, who has previously worked with brands as diverse as Louis Erard, MB&F;, Mido, and many more. The dial is divided into four distinct quadrants, each incorporating different dial finishes and patterns. You can imagine any one of the single quadrants made as an entire dial, and the watch would probably look great. But broken into pieces, you get a sense of how these different patterns and finishes work with and against one another. The fact that it’s somewhat jarring to look at at first is a reminder of the difficulty of watch design in the first plac...

Introducing – MB&F; Releases Two New M.A.D.2 Eric Giroud Editions, Each with a Different Allocation System Monochrome
MB&F; Apr 9, 2026

Introducing – MB&F; Releases Two New M.A.D.2 Eric Giroud Editions, Each with a Different Allocation System

Originally intended as a way to thank 500 of the brand’s suppliers and clients who couldn’t afford an MB&F; watch, Max Büsser came up with the M.A.D.1, an accessible one-off project. Inevitably, the news leaked, and requests from the watch community escalated into a frenzy, prompting the annual release of M.A.D. Editions via a raffle […]

Architect, Reimagined: The MB&F; HM11 Art Deco SJX Watches
MB&F; Nov 18, 2025

Architect, Reimagined: The MB&F; HM11 Art Deco

MB&F; opens Dubai Watch Week with a thematic reinterpretation of the HM11 Architect: the HM11 Art Deco. While the underlying structure remains the same, including the strangely satisfying rotate-to-wind case, the latest version goes all in on Art Deco motifs, from sunbeams and stained glass to ziggurats. The 20-piece limited edition also marks a subtle turning point: the growing influence of Maximilian Maertens, who has worked alongside Maximilian Büsser and Eric Giroud since joining the company as an intern in 2017. Initial thoughts Though ‘merely’ a new version of an existing watch, the HM11 Art Deco feels like a sign of things to come from MB&F;. The original HM11 design originated, as so many MB&F; products have, as a collaboration between Maximilian Büsser and designer Eric Giroud. But Mr Büsser is not the only Maximilian to leave an imprint on the HM11 Art Deco; that would be the brand’s Senior Industrial Designer, Berlin-based Maximilian Maertens. Mr Maertens joined MB&F; as an intern in 2017, and has worked on a number of larger objects including the Orb clock made in collaboration with L’Epée 1839. Mr Giroud will no doubt remain as critical as ever, but the growing impact of Mr Maertens is something to watch as MB&F; builds for the future. Tangibly, the Art Deco is much the same watch as the HM11 Architect that debuted two years ago, with its novel rotate-to-wind case and movement. But while everything else seems to have gotten more expensive since 2023, th...

First Look – The Speake Marin One & Two Openworked Sandblasted Red Gold And Titanium Monochrome
Speake-Marin Feb 1, 2024

First Look – The Speake Marin One & Two Openworked Sandblasted Red Gold And Titanium

If Speake Marin has recently made waves with its sport-chic Ripples line, its Piccadilly case remains a brand signature Inherently Speake Marin. Watches featuring the Piccadilly case embody British elegance, controlled eccentricity, and classic Swiss Haute Horlogerie. The One & Two collection underwent a tasteful revamping in 2017 in collaboration with watch designer Eric Giroud. […]

MB&F; Introduces the HM11 Architect SJX Watches
MB&F; Nov 15, 2023

MB&F; Introduces the HM11 Architect

MB&F; has introduced its latest Horological Machine, the HM11 Architect, inspired by 1960s futurist architecture. Featuring a central flying tourbillon surrounded by four polished titanium lobes, three of which contain dials, the HM11 offers a novel rotating case that pulls double duty as an enormous winding crown. Designed by longtime collaborator Eric Giroud, the HM11 takes cues from habitology, an architectural movement of the late 1960s that challenged conventional norms for domestic buildings, preferring organic forms to straight walls and rectangular windows.  Initial thoughts As someone who favours traditional design, I usually find Horological Machines a tad large and a bit ostentatious. But the HM11 is more compact and sleeker than its specs suggest. In fact, the HM11 is the most traditional Horological Machine yet on the wrist, with a round 42 mm case and simple lugs. It has a surprisingly small footprint on the wrist, though it is tall, standing 23 mm at its highest, so it’s not for the faint of heart (or the long-sleeved).  Yet even by the sculptural standards set by previous Horological Machines, the HM11 feels ambitious, particularly in the case construction. The complex form of the case, for example, requires 19 gaskets to ensure 20 m of water resistance. There are also numerous hidden details, like a proprietary shock dampening system adapted from the aerospace industry, that contribute to an overall package that is deeply satisfying; the longer you look...

Barbier-Mueller Returns with the Mosaïque II SJX Watches
F.P. Journe Chronomètre Souverain movement – Jun 29, 2023

Barbier-Mueller Returns with the Mosaïque II

In 2017, the original Barbier-Mueller Mosaïque made its first public appearance at Only Watch. The collaborative efforts of longtime friends Stéphane Barbier-Mueller and François-Paul Journe, one being the preeminent independent watchmaker and the other a member of one of a Swiss real estate dynasty, this was an unexpected and rather pleasant surprise. Now, the pair have returned with the Mosaïque II, follow up to their initial offering, sticking to the same principles as before, but with the eye of watch designer Eric Giroud.  Initial thoughts Those who are fans of the original will be pleased to see all of the main traits have been carried over to this latest version. The stone work on the dial, case and hinged caseback is all there, and the two hander runs on the F.P. Journe Chronomètre Souverain movement – in fact, it is essentially an elaborately inlaid Chronomètre Souverain. If anything, they have elevated their previous efforts by incorporating more types of semi-precious stones in order to execute Mr. Giroud’s design. While Mr Giroud’s eye has given the Mosaïque II a different feel from its predecessor, the new watch still reflects Mr Barbier-Mueller’s interest in arts and culture, which was the basis for the original Mosaïque. Besides being a shareholder in F.P. Journe, Mr Barbier-Mueller is also a member of the family that established the Barbier-Mueller Museum in Geneva that’s famous for its world-class collection of tribal art. The original M...

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Schwarz Etienne Jun 25, 2023

A Week in Watches Ep.55: Variety is the Spice of Life

On this week’s episode of A Week in Watches, Zach Weiss covers a diverse group of new releases. We start at the high end with some new chronographs by Singer Reimagined and then head over to a limited quartet by Elka with some help from Ace Jewelers. Next up was a truly wild creation by Schwarz Etienne that was designed by vaunted designer, Eric Giroud. Last, we celebrate Alpina’s 140th anniversary with a look at their incredibly limited and incredibly cool new square watches powered by a vintage caliber. This week’s episode was brought to you by the Windup Watch Shop. For an excellent and ever-growing catalog of watches, straps, clocks, and more, head to windupwatchshop.com. The post A Week in Watches Ep.55: Variety is the Spice of Life appeared first on Worn & Wound.

Schwarz Etienne Introduces the Geometry SJX Watches
Schwarz Etienne Introduces Jun 19, 2023

Schwarz Etienne Introduces the Geometry

While historically a movement and components supplier, Schwarz Etienne has produced timepieces under its own name for some years now. Some of its watches feature original designs with a touch of traditional watchmaking, an example being the recent collaboration with independent watchmaker Voutilainen.  Now, it is continuing the collaborative design approach in its latest release, the Geometry. Unveiled as a limited edition in two colourways, this collection showcases a dial penned by Eric Giroud, the designer best known for his work for contemporary brands like MB&F;. Described as “deconstructed”, his dial design takes inspiration from the branch of mathematics that’s all about precise alignment and arrangement of lines to form shapes. Initial thoughts In recent years, a growing number of watch brands, including Louis Erard and Bulgari, have embraced geometric dial designs to produce some standouts in their collections. As evident in its latest creation, Schwarz Etienne also aligns with this trend. What sets the Geometry apart is the combination of traditional decoration with modernist style in its contrasting utilisation of fluted lines and clous de Paris patterns. Between the two iterations, the silver dial is particularly captivating. The subtle contrast between the textures and colours are simultaneously cohesive and balanced, creating something pleasing and elegant out of what could be a very busy dial. With a price tag of US$23,490, the Geometry is expensive i...

This hour-long Watch & Chill video about the Audemars Piguet [Re]master01 starring Eric Ku is essential viewing Time+Tide
Audemars Piguet [Re]master01 starring Eric Ku Sep 18, 2020

This hour-long Watch & Chill video about the Audemars Piguet [Re]master01 starring Eric Ku is essential viewing

There are certain projects that draw you in from the minute they commence. When Michael Friedman, the Head of Complications at Audemars Piguet, and his team floated the idea of a round table on Zoom with collector and watch dealer Eric Ku on the subject of a watch I find insanely compelling – the [Re]master01 … ContinuedThe post This hour-long Watch & Chill video about the Audemars Piguet [Re]master01 starring Eric Ku is essential viewing appeared first on Time+Tide Watches.

Fratello On Air: Rolex Under €8K - Our Favorites Fratello
Rolex Under €8K - Our Feb 4, 2025

Fratello On Air: Rolex Under €8K - Our Favorites

Welcome back to another episode of Fratello On Air! This week, we stick to Rolex under €8K and pick our favorites. The entire history of the brand is up for grabs as long as the price is right. Enjoy the episode, and tune in to the watch content after approximately 19 minutes. This podcast player […] Visit Fratello On Air: Rolex Under €8K - Our Favorites to read the full article.

This Girard-Perregaux Laureato traded below €40k, now it’s over €100k Time+Tide
Girard-Perregaux Laureato traded below €40k Mar 16, 2022

This Girard-Perregaux Laureato traded below €40k, now it’s over €100k

Editor’s Note: We recently partnered with @watchanalytics to crunch the numbers and dig into the horological market trends and value fluctuations for the references that matter. Last time, we delved into the first generation A. Lange & Söhne Datograph watches, and whether or not they are seriously undervalued today. Today we are going to dive into … ContinuedThe post This Girard-Perregaux Laureato traded below €40k, now it’s over €100k appeared first on Time+Tide Watches.

The Three Watch Collection for $5,000: Reader Edition – Eric L. Worn & Wound
Omega Speedmaster MKII Racing – Mar 24, 2023

The Three Watch Collection for $5,000: Reader Edition – Eric L.

Editor’s Note: In this edition of the 3 Watch Collection for $5,000, long time reader Eric L. shares their trio of watches, which include a brand I had to Google to discover. This is a collection motivated not by hype, but by enthusiasm alone so hat’s off to Eric for this selection. Bonos points for one of the coolest G-Shocks in existence.  If you’d like to submit your own 3 watch collection for $5,000 can you do so at the form right here. Header image credit: Analog:Shift Long time listener, first time caller. NATO’s are great…always. Full Stop…no question.  Keep up the good work folks. Omega Speedmaster MKII Racing – $4,000 It’s a Speedmaster, but you didn’t type in “best watch algorithm” in the Google Machine to find out which Speedy you should buy (It’s the Professional Moonwatch…it went to the moon, but Omega rarely talks about it). Plus, everyone knows that the 70’s racing scene was so funky and lit that it deserves more credit that it receives. Funky case, orange highlights, tach ring under the glass…it’s just better than the Moonwatch in all respects, and I’ll fight anyone who says otherwise. Scared of vintage watches? Get the reissue with a co-axial movement that’s COSC certified. Elliott Brown Houlton Professional – $550 Analog watches are a thing of the past you say?  All soldiers, sailors, airmen, and marines need are G-Shocks and Timex Ironman watches, you say?  Well my brothers and sisters in the UK’s Special Boat ...

“I still can’t digest.” Auctioneer and proper bossman Eric Ku responds to $1.5m result for Cartier London Crash 😱 Time+Tide
Cartier London Crash 😱 “I May 8, 2022

“I still can’t digest.” Auctioneer and proper bossman Eric Ku responds to $1.5m result for Cartier London Crash 😱

“I thought on a great day it could do a million,” says Eric Ku, co-founder of Loupe This, the auction platform that just sold a Cartier ‘London’ Crash for $1,503,880 USD, the most expensive Cartier watch ever sold at auction. The watch was part of ‘Cartier Week’, which we wrote about here. “On the night, … ContinuedThe post “I still can’t digest.” Auctioneer and proper bossman Eric Ku responds to $1.5m result for Cartier London Crash 😱 appeared first on Time+Tide Watches.

“Instead of $90,000, the Daytona now cost almost a million. I still bought it” – The crazy life of super-collector Eric Ku Time+Tide
Mar 7, 2022

“Instead of $90,000, the Daytona now cost almost a million. I still bought it” – The crazy life of super-collector Eric Ku

Outside the weather was freezing with temperatures down to minus 10°C. But in the driver’s seat of the hire car skittering over the icy roads, Eric Ku was sweating.  At stake was a huge opportunity that could kick-start his career as a watch dealer. But only if he made it in time. It was 2002, … ContinuedThe post “Instead of $90,000, the Daytona now cost almost a million. I still bought it” – The crazy life of super-collector Eric Ku appeared first on Time+Tide Watches.

Highlights: Watches Owned by Eric Clapton and Hiroshi Fujiwara at Sotheby’s SJX Watches
Patek Philippe chronographs commissioned Sep 29, 2021

Highlights: Watches Owned by Eric Clapton and Hiroshi Fujiwara at Sotheby’s

Sotheby’s upcoming Hong Kong auction is a major event – 266 lots is sizeable – but boasts a surprising lineup of historically significant watches in a variety of genres, from establishment brands to independent watchmaking (including a dozen F.P. Journe), and even museum-quality, enamelled automata. Now we turn to an unusual group of watches from the collections of two well-known watch collectors: musician Eric Clapton and Japanese streetwear guru Hiroshi Fujiwara (who last year designed a watch for TAG Heuer). The all important name on the certificate The ex-Clapton watches have been consigned by the current owners, who number just two. The first consigned all the Rolex sports watches, which he bought direct from Mr Clapton. And the second is a prominent collector from the Southern Hemisphere who consigned the trio of custom-dial Patek Philippe chronographs commissioned by Mr Clapton, a set of watches the owner accumulated primarily at auction. On the other hand, the watches from Mr Fujiwara’s collection come from the man himself. Mr Fujiwara consigned three watches, including a matched pair of ref. 5970 with “Tiffany” dials. We round up eight highlights from these celebrity-owned offerings. The full catalogue and sale registration are available on Sothebys.com. The ex-Clapton Often spotted wearing notable watches, modern and vintage, Eric Clapton has long been known to be a watch aficionado (and also an accomplished collector of Ferrari). Mr Clapton has ...