Hands-On: the Selten Grand Feu Enamel “Prism Violet”
Let’s take a quick inventory of some of the small watch brands making enamel dials of some kind. This is a segment that’s become ultra competitive in the wake of anOrdain, the Glasgow based indie that popularized this style of artisanal watchmaking in a more accessible way, coming on the scene several years ago. There’s 5280 Watch Company, based in Colorado and creating a truly unique enamel dial that is also decorated with an old fashioned engine turning technique. Then there’s Statera, based in Brazil, a brand that makes grand feu enamel dials that are meant to evoke midcentury classics from Patek Philippe and others. There are a bunch of brands who don’t specialize in enamel, but have dabbled in it, one way or another. We can include De Rijke & Co. here, who produced a limited run of champlevé enamel dialed watches with designs by Guy Allen last year. There are others: Louis Erard and Seiko have had notable enamel releases in the last few years, and we can even include James Lamb in the conversation, although the handmade silver cases he produces push his watches just a bit outside that tempting sub $5,000 price point. This much enamel would have been unthinkable in a pre anOrdain world, and I think it’s important to recognize that at the outset of any discussion of a new enamel dialed watch, because any new watch in this category will be seen, perhaps unfairly, as a challenger to anOrdain’s crown. Their waitlist now reportedly stretches to 2029, so i...