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Results for Jacob & Co.

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Hands On: Imaginative Automata from Jacob & Co. SJX Watches
Jacob & Co. Apr 24, 2026

Hands On: Imaginative Automata from Jacob & Co.

It is somewhat counterintuitive to think that New York-based jeweller Jacob & Co. is one of the fastest growing brands in the mostly stagnant Swiss watch industry. In fact, Jacob & Co. is now a watchmaker first and a jeweller second by turnover – watches account for 75% of the brand’s revenue today. This success is party due to the brand’s open-minded approach to movement making and the surprising (and often risky) projects it has produced, from the first 31-day wristwatch in 2006 to the world’s fastest tourbillon in 2026. One of Jacob & Co.’s specialties is dial-side automata - micro-mechanical sculptures that that can be activated on demand. Alongside the launch of the flagship Godfather II, Jacob & Co. expanded its range of automata watches with new sapphire editions of the Bugatti Tourbillon, a malachite-dialled Casino, and new editions of the provocative Oil Pump. The Bugatti Tourbillon Sapphire Jacob & Co. is not the first watch brand to collaborate with celebrated carmaker Bugatti, but the collaboration is more than a mere commercial tie-up. In fact, the two companies share a manufacturing partner - Concepto - a La Chaux-de-Fonds-based specialist in components and white-label movements. Bugatti enlisted Concepto to produce the fully analogue instrument cluster of its latest hypercar - the aptly named Tourbillon. This was a delightful return to tactility in a world of digital displays and ubiquitous touchscreens. This three-way collaboration contin...

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Jacob & Co.’s Godfather II is a Cinematic Sequel SJX Watches
Jacob & Co. Apr 8, 2026

Jacob & Co.’s Godfather II is a Cinematic Sequel

Jacob & Co. revisits a cinema classic with the Godfather II. A sequel to the acclaimed and extravagant Opera Godfather, the new model grounds the movement architecture while doubling down on the musical complication.  Initial thoughts It is no secret that The Godfather trilogy is a personal favourite of jeweller and brand founder Jacob Arabo. He confessed his love for Francis Ford Coppola’s magnum opus when the Opera Godfather was first launched. A ticking music box, the timepiece played the famous Godfather Love Theme using a pin-barrel and comb system - a simple but reliable mechanism that sits at the heart of many music boxes.  With this second model inspired by Mr Coppola’s saga, Jacob & Co. doubled down on the music box feature, adding a second tune that can be played in addition to the iconic theme. The second melody is the Godfather Waltz and the wearer can chose between either melody at the push of a button. While Jacob & Co. made a name for itself with opulent demonstrations of extravagant gemsetting, the Godfather II is unusually restrained, dialing back the flamboyance of the Opera Godfather without losing its musical virtuosity. The Art Deco-inspired case is a considered departure for Jacob & Co., a brand not typically associated with restraint. It suits the watch well, and suggests the manufacture is capable of more range than its catalogue suggests. The Godfather II is beloved by critics for portraying a grittier, more brutal reality of organised cr...

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Introducing: The Jacob & Co. The Godfather II - The Only Double-Melody Musical Watch In The World Fratello
Blancpain recently revealed Apr 8, 2026

Introducing: The Jacob & Co. The Godfather II - The Only Double-Melody Musical Watch In The World

The Jacob & Co. The Godfather II is not the first Godfather-themed watch, but it is the first and only double-melody musical timepiece in the world. Yes, Blancpain recently revealed the Double Grande Sonnerie, but that’s a striking watch, and The Godfather II is not. Instead, Jacob & Co. built a timepiece with a single […] Visit Introducing: The Jacob & Co. The Godfather II - The Only Double-Melody Musical Watch In The World to read the full article.

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In Depth: The Horological Evolution of Jacob & Co. SJX Watches
Casio n Apr 8, 2026

In Depth: The Horological Evolution of Jacob & Co.

Since “Jacob and Jeweller” made its first foray into fine watchmaking two decades ago, Jacob & Co. has positioned itself as a master of maximalism in all its forms, both bejewelled and technical, with some of the brands’s most audacious creations free of gem-setting entirely. The story of Jacob & Co.’s rise as an independent watchmaker features a celebrated cast of constructors. While other brands focused on vertical integration, Jacob & Co. opted to become a patron of promising complication specialists and independent watchmakers, funding their visions while challenging them with its own. Now, 20 years on, Jacob & Co. has evolved into a major player in the ultra-high end watchmaking segment, and is one of the fastest growing brands in an otherwise downbeat market; according to the brand, its 2025 watch sales were close to CHF300 million at retail. The brand’s obvious success is due to both its astute commercial instincts, founder Jacob Arabo’s inimitable personality, and also its ability to bring technically demanding movements to market and iterate on them with remarkable regularity. The gongs of a minute repeating Astronomia, one of the line’s many flankers. Few brands have managed to build credibility in both jewellry and watchmaking simultaneously. On the occasion of the brand’s 40th anniversary, it’s worth looking at how Jacob & Co. has succeeded where others have failed. Chapter 1: The Quenttin Jacob & Co.’s first 20 years were somewhat quiet on...

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Jacob & Co.’s God of Time is the World’s Fastest Tourbillon SJX Watches
Jacob & Co. Jan 14, 2026

Jacob & Co.’s God of Time is the World’s Fastest Tourbillon

To celebrate founder Jacob Arabo’s 60th birthday, Jacob & Co. has upped the ante for the tourbillon with the God of Time that’s styled on the Greek myth of time, but more importantly features the world’s fastest turning tourbillon that completes one revolution every four seconds – making it 15 times quicker than a conventional one-minute tourbillon. Initial thoughts The God of Time watch is a true showpiece of modern, extravagant high horology, blending both striking visual decoration and engineering prowess. The theme of time and its associated deity is built around the record setting tourbillon, the fastest of its kind. While we’re familiar with the perpetual quest for the thinnest watch, apparently the race towards the fastest tourbillon is also a thing. Much like most Jacob & Co. watches, the God of Time is loud and a large 44.5 mm in diameter. The leitmotif of Greek mythology is present in the thick case as well, which is modelled on an Ionic pillar. The size is a consequence of the movement, which is enormous – inside are four mainsprings – due to the energy requirements of the tourbillon. The hand-crafted figure of Chronos is remarkably detailed - truly in the spirit of ancient Greek statues. The dial is interesting, as the eye is drawn to both the Chronos figure and the unusually fast tourbillon, but falls short in legibility, though that’s clearly not the point here. The God of Time is one of those watches where time-telling is less important tha...

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Introducing – The New Jacob & Co. Astronomia Revolution Four-Axis Tourbillon Monochrome
Jacob & Co. Mar 31, 2025

Introducing – The New Jacob & Co. Astronomia Revolution Four-Axis Tourbillon

Jacob & Co. this year celebrates 10 years since the launch of the Astronomia collection, which comprises some of the craziest, oversized and overjewelled (like in diamonds), overperforming creations that are also mechanically complex and provide the owner, apart from other pleasures, with a true dance of arms, sub-dials and rotating stones… And, of course, […]

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Introducing – Jacob & Co. Updates its Bold Oil Pump Tourbillon Watch Monochrome
Jacob & Co. Aug 31, 2024

Introducing – Jacob & Co. Updates its Bold Oil Pump Tourbillon Watch

Forget conservative, low-key luxury with Jacob & Co. The brand’s timepieces are extravagant and spectacular creations that push the boundaries. While the design of his statement pieces may divide opinions, there’s no denying that Jacob brings a unique and captivating essence to the industry. Introduced in 2019, the Oil Pump watch blends precision with entertainment, […]

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The Jacob & Co. Bugatti Tourbillon and its V16 Engine Automaton SJX Watches
Jacob & Co. Jun 24, 2024

The Jacob & Co. Bugatti Tourbillon and its V16 Engine Automaton

Just after Bugatti took the covers off its Tourbillon hypercar, Jacob & Co. presents a watch to match, the Bugatti Tourbillon. Integrating some of the most distinct design elements of the car, the Tourbillon watch is extravagant in both style and mechanics, combining a retrograde time indication with a flying tourbillon, and a striking automaton modelled on a V16 engine.  Initial thoughts As over the top as the Tourbillon wristwatch might be at first, it unexpectedly incorporates subtle details and nods to the newest Bugatti automobile. Apart from the obvious engine automaton, the watch case is modelled on the car’s unique instrument cluster layout and indications. The mechanical instrument cluster in the Bugatti Tourbillon hypercar The piece is unapologetically automotive, taking the same approach in emulating the eponymous hypercar first seen in the Jacob & Co. Bugatti Chiron Tourbillon. Like the Chiron wristwatch, the Tourbillon is an oversized mechanical object for the wrist. A mini engine Clearly the showpiece of the Tourbillon is the V16 engine automaton with an engine block milled from sapphire. The mock engine features eight pairs of articulated titanium pistons and polished parts modelled on the intake manifolds of an actual Bugatti V16. When the automaton is engaged, the pistons “fire up” in the appropriate sequence, putting on a very interesting show.  Above the V16 engine block sits the time indication. Arranged to resemble the instrument cluster found ...

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Introducing – Jacob & Co. Stages a Fireworks Display of Art with its Mystery Tourbillon Twin Dragons Monochrome
Jacob & Co. Feb 9, 2024

Introducing – Jacob & Co. Stages a Fireworks Display of Art with its Mystery Tourbillon Twin Dragons

At the stroke of midnight, Chinese New Year kicks off with a magnificent display of fireworks and firecrackers to scare away evil spirits and welcome the Year of the Dragon. In true Jacob & Co. style, the brand releases a spectacular dragon-themed model on the eve of China’s most important festivity bristling with horological fireworks. […]

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The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all Time+Tide
Jacob & Co. Aug 26, 2023

The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all

“The World Is Yours” Dual Time Zone watch is a tribute to a family heirloom Jacob Arabo received at the age of 13 This two-dialed Wakmann inspired Arabo to aspire to create his own watches, and has informed his designs ever since It utilises a new manufacture calibre JCAA11, and this limited edition release is … ContinuedThe post The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all appeared first on Time+Tide Watches.

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Hands On: Jacob & Co. Astronomia Revolution SJX Watches
Jacob & Co. Jul 24, 2023

Hands On: Jacob & Co. Astronomia Revolution

Historically known for its over-the-top jewelled watches and oversized complications, Jacob & Co. recently debuted a watch that is very much quintessential Jacob, but surprisingly novel in mechanical terms. The Astronomia Revolution sticks to the distinctive, extra-large styling that defines the model, but contains an all-new movement that combines several complex assemblies into an even more complex movement, all in the name of a dynamic, fast-rotating display. Carrying the tourbillon and time display, the carousel is impressively quick and completes one revolution a minute, a feat made possible by a one-sixth-of-a-second constant-force mechanism and a differential for the time display. The kinetic nature of the dial means this is unlike any other mechanical watch. Initial thoughts The Astronomia Revolution made it into my list of notable complications unveiled at Watches & Wonders earlier this year: “[The] Revolution seems like yet another variant of the New York jeweller’s bestselling and bulbous timepiece… Except that it is not… While past versions of the Astronomia required between ten to 20 minutes or more for the carousel to complete one rotation, the Revolution does it in one minute [and] functions as a minute hand. To move a component that large at such a speed is unprecedented…” Which pretty much sums it up. It looks like a typical Jacob & Co. watch, but is much more interesting mechanically. That is because the movement goes against the prevailing co...

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VIDEO: The new Jacob & Co. Astronomia Revolution, the new Casino watch & the Billionaire Timeless Treasure Revolution
Jacob & Co. Mar 31, 2023

VIDEO: The new Jacob & Co. Astronomia Revolution, the new Casino watch & the Billionaire Timeless Treasure

Attendees of the Watches and Wonders 2023 were mesmerized by the out-of-this-world Jacob & Co. Astronomia Revolution. Within a 47mm gold case, a satellite makes a revolution precisely every 60 seconds. Its three arms carry a ruby that makes a revolution on its own axis every 15 seconds, a Jacob & Co. triple axis tourbillon […]

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The Jacob & Co. Casino Roulette Tourbillon is every gambler’s dream – or worst enabler Time+Tide
Jacob & Co. Mar 4, 2023

The Jacob & Co. Casino Roulette Tourbillon is every gambler’s dream – or worst enabler

Jacob & Co. dials back their outsized aesthetic for a surprisingly restrained new Casino model Yes, there’s an actual functioning roulette wheel built into the dial The flying tourbillon is displayed on the caseback, so as not to interrupt the clean lines of the dial Jacob & Co. have long been pushing the horological envelope. … ContinuedThe post The Jacob & Co. Casino Roulette Tourbillon is every gambler’s dream – or worst enabler appeared first on Time+Tide Watches.

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Jacob & Co. Introduces a Roulette Automaton Watch SJX Watches
Jacob & Co. Mar 1, 2023

Jacob & Co. Introduces a Roulette Automaton Watch

Jacob & Co. already has a roulette complication in its catalogue inside the Astronomia Casino, a variant of its signature watch. Now the jeweller has condensed the concept into the Casino Tourbillon, which does away with the orbital carousel to focus on the roulette automaton, although it still conceals a flying tourbillon on the back. Initial thoughts The Casino Tourbillon is very much a Jacob & Co. watch with its exuberant style and complication – but it is slightly more restrained in design than the brand’s usual offerings. While it’s far from a low-key watch with its 44 mm diameter and over-16mm height, it is modest for a Jacob & Co. watch. The roulette complication is interesting and smartly executed, though not exactly new. It is essentially a more sophisticated version of the Franck Muller Las Vegas, which instead relied on a simple execution made up of a fixed wheelhead and freely-spinning pointer hand. Priced at US$280,000, the  Casino Tourbillon is pricey. Although the dial construction is complex, the roulette automaton is relatively straightforward, as is the flying tourbillon. It is, however, unique in today’s market. While casino-inspired complications were once popular (after the Franck Muller Las Vegas became a bestseller), they are uncommon today. So for the high roller who wants a novel casino-themed complication, this is probably it. Game of chance While Jacob & Co.’s watches are usually over the top, the Casino Tourbillon is relatively clean...

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