125 articles · 25 videos found · page 1 of 5
Two Broke Watch Snobs
Tissot PRX vs Maurice Lacroix Aikon: see which integrated bracelet watch delivers better everyday value, comfort, design, and ownership. Find the smarter buy.
Fratello
When you type in “retrograde” in the search box on the Fratello homepage, the results are watches in the upper echelons of high horology. The presence of a Longines is the exception that proves the rule. However, there is a brand that can be categorized as “affordable luxury watchmaking” and has quite a reputation for […] Visit Introducing: The Maurice Lacroix 1975 Master Grand Date Retrograde With The Brand’s 26th Masterpiece Caliber to read the full article.
Monochrome
For more than a quarter of a century, mostly through its Masterpiece collection, Maurice Lacroix has delivered pretty appealing watches based on single or multiple retrograde indications – a design statement that somehow became a signature style for the brand. Following the recent launch of the Aikonic Master Triple Retrograde, a watch with retrograde displays […]
Worn & Wound
While not my style, I can see the appeal of a skeleton-style watch–it’s admittedly engrossing to watch the internals of your timepiece tick away, and an exhibition caseback can only show so much when it’s plastered to your wrist. So, I am not the target audience for watches like the new Maurice Lacroix Label Noir Aikon Manufacture Skeleton, but if you are, I’ll do my best to give you all the juicy details. Founded in Zurich in 1975, Swiss watch brand Maurice Lacroix is known for stylistically brash and boundary-pushing watches; even their tamer models tend to feature bright colors or adventurous materials, and they have quite a few creative skeleton pieces in their catalogue, particularly in their Aikon line. The new Aikon Manufacture Skeleton, in collaboration with Geneva-based Label Noir, pushes that ethos ever-forward. Measuring in at a large-and-loud 45mm in diameter and 12mm in height, the black DLC-plated stainless steel case bears dual-segments at every other hour, framing the sapphire skeleton dial. A screw-down crown ensures 100 meters of water resistance, and two provided straps shake up the aesthetic profile of the watch: the gray leather strap gives it a much more subdued look, while the turquoise rubber alternative lends it a much louder persona. Translucent black varnish on the sapphire dial gives the watch an almost smoky look at the edges, and creates a highlight point of clarity in the middle of the dial, where the turquoise-plated hands meet. ...
Fratello
Why buy a pre-made icon when you can create a personalized Aikon like no other? Watch brand Maurice Lacroix (founded in 1975) and customizer Label Noir (established in 2011) have teamed up before, but now they’re collaborating on something else. Instead of creating special limited editions to get you all excited, the two entities now […] Visit Introducing: Maurice Lacroix The Lab Powered By Label Noir - Create The Aikon Of Your Dreams to read the full article.
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Monochrome
Maurice Lacroix’s best-selling Aikon collection was launched in 2016 as an affordably priced luxury sports watch with a shaped case, a bold bezel with six contrasting claws, an integrated interchangeable steel bracelet, and an outsourced automatic movement. Over time, the Aikon collection has embraced several complications and recently expanded with the Aikonic sub-collection, a more […]
Worn & Wound
Since its inception in 2016, the AIKON line has been Swiss watchmaker Maurice Lacroix’s bestselling collection. Nine years later, the brand is ready to kick it up a notch. The new aptly-named AIKONIC series packs updated mechanics and new materials into an upgraded case design with pops of color, promising innovation in the urban watch space while maintaining the original watch’s flavor. Does it land? Let’s take a look. The first new aspect of note for the AIKONIC collection is the 43mm case; while it retains the familiar six double-wide “arms” around the bezel, a tactile grip cover is added to the crown. Both the bezel and the crown cover are composed of matt ceramic, which promises scratch-free usage for years to come. And while the case remains steel, it features both brushed and polished surfaces for visual and tactile complexity. The carbon dial, too, is all-new on the AIKONIC. With carbon fiber strands running north to south in one direction as opposed to interwoven, each dial is slightly distinct from the next. Maurice Lacroix collaborated with a Swiss partner to create the dials, resulting in a construction that is fresh both structurally and aesthetically. The noth-south carbon pattern indeed gives each dial a vertical wave pattern, diversifying the design from both a textural and visual standpoint. Atop the dial sits silver text details, rhodium indices and second hand, and rhodium-facetted hour and minute hands. A sapphire crystal with anti-reflect...
Time+Tide
DateNights, Desert Kings and Billions of Oysters... We unveiled our first dress watch this week, but it wasn't the only collab that dropped.The post New releases from Doxa, Maurice Lacroix, Time+Tide x Dennison and more appeared first on Time+Tide Watches.
Monochrome
Since its debut in 2016, the successful Aikon series by Maurice Lacroix has become the brand’s best seller. The collection has included chronographs, has embraced stainless steel, titanium, bronze and ceramic, exploring textures and finishes that give each model its own personality. We’ve seen the robust Aikon Venturer, the openworked Aikon Skeleton, and even playful […]
Monochrome
2025 is a celebratory year across the watch industry, with many brands marking anniversaries tied to their founding or the debut of important collections. Among them is Maurice Lacroix, which commemorates its 50th anniversary with the launch of the 1975 Legacy collection, a trio of refined, limited-edition timepieces that blend regional inspiration, contemporary design, and […]
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Monochrome
Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company, which produced watches for various labels and third parties before that. In just a couple of short years, the name Maurice Lacroix became so popular that a decision was made to focus solely on the newly founded brand. By 1980, all third-party […]
Fratello
Today, we take a look at the new Maurice Lacroix 1975 Collection. These watches represent a new line and celebrate the brand’s 50th anniversary. They are attractive choices as daily pieces that lean toward the dressy end of the spectrum. Best of all, there are a variety of dial colors and two diameters. As a […] Visit Introducing: The Maurice Lacroix 1975 Collection to read the full article.
Monochrome
The Maurice Lacroix Aikon collection needs little introduction. One of the first accessible takes on the concept of 1970s-inspired sporty-elegant watches with integrated bracelets, the collection launched in 2017-18 has expanded to incredible levels to integrate classic time-and-date watches, chronographs, ceramic models, openworked watches and even sportier Venturer editions. Some versions did catch our attention […]
Monochrome
Maurice Lacroix has long been known for its take on accessible luxury, offering nice horological content at decent prices. Back in 2018, ML presented the Aikon Automatic collection, a wide range of models that answered the growing demand for elegant sports watches with integrated bracelets – by using the 1990s Calypso design and remodelling it, […]
Time+Tide
What if you want to wear a chronograph that doesn’t make you look like a 1940s fighter pilot, an astronaut, or a 1960s rally driver?The post The Maurice Lacroix Aikon Quartz Chronograph is a no-fuss, modern daily appeared first on Time+Tide Watches.
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Time+Tide
Sometimes it is just black and white.The post The Maurice Lacroix Aikon Ceramic makes the material more attainable and stronger appeared first on Time+Tide Watches.
Monochrome
The Aikon collection was a sequel to Maurice Lacroix’s best-selling, sporty Calypso line from the 1990s. Following the launch of the first model with a quartz-powered movement in 2016, the Aikon upgraded its offer with mechanical movements in 2018. Moving beyond traditional stainless steel cases, the Aikon has appeared with bronze, PVD, titanium, and even […]
Monochrome
Integrated sports watches have been a hit since the 1970s when the Royal Oak and Nautilus changed everything, and affordable options are all the rage today. Look no further than Tissot’s PRX Powermatic 80 as an example. Maurice Lacroix’s Aikon Automatic perhaps does it best with a masterful combination of luxury and attainability. Usually comprised […]
Time+Tide
Maurice Lacroix goes more sporty and more bold with brightly coloured Aikon models in titanium. Rather than just picking one grade, the cases are a mix of finishes and both grade 2 and grade 5 titanium. Both the Automatic and Chronograph are powered by Sellita-based movements, priced at US$2,950 and US$4,600, respectively. View this … ContinuedThe post The new Maurice Lacroix Aikon remixes titanium grades and dial colours appeared first on Time+Tide Watches.
Worn & Wound
Close your eyes and come with me on a walk down memory lane. It’s 2006. I’m in my sophomore year of high school and it’s homecoming season. There’s a dance after the first football game of October and I’m out on the floor, in my very best outfit from JCPenney, waiting for the next song to load from the DJ’s (or was it math teacher’s?) iPod Nano. A synth comes over the gymnasium speakers and my 15-year-old self is introduced to the Grammy-nominated album, Konvicted, by Akon. I don’t think I’ve ever been the same since that moment, dear reader. It’s now nearly 18 years later when I am reminded of this as the latest release from Maurice Lacroix on the extension of their AIKON line-up hits my inbox. Sure, it’s spelled slightly differently, but nostalgia makes rooms for homophones, don’t you think? The Swiss watchmaker has been producing the AIKON line since 2016 and, for the first time, now comes in titanium. The new additions come in two model options (Automatic or Automatic Chronograph) and a total of four colorways, giving the wearer an array of options for their personal preference and daily needs. Let’s start with the basics first – why titanium? The most important reason people choose titanium is for its durability. As Maurice Lacroix has noted, these four titanium references were designed as a response to their customer base’s needs. Having a watch that can withstand the normal wear and tear of daily life is a blessing when you’re payin...
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Monochrome
Maurice Lacroix entered the heavily contested luxury sports watch market quite some time ago, with the introduction of a mechanical Aikon back in 2018 already. Since then, it’s come in many colours and materials, and in different styles. From robust divers to chronographs, and from colourful summer watches to creatively complex renditions, it’s pretty much […]
Time+Tide
We explore what makes the Masterpiece collection stand out from the rest of Maurice Lacroix back catalogue.The post The evolution of the Maurice Lacroix Masterpiece collection appeared first on Time+Tide Watches.
Worn & Wound
I have long been skeptical of the integrated bracelet sports watch. It’s a genre of watch that I’ve never really lusted after, and while I can certainly appreciate the craftsmanship of a Royal Oak bracelet or the collectability of a rare Nautilus, these watches have always been mostly about flaunting wealth, and they kind of all bleed together to look like one another at a certain point, which leads me to wonder what that says about the taste of those who prize them so highly. Still, everyone once in a while an integrated bracelet sports watch comes around that is almost accidentally appealing to me, usually because of how it undermines the tropes of the genre. I suppose I also just have a soft spot for the Maurice Lacroix Aikon collection. There’s something about the accessibility and variety of these watches that I’ve always enjoyed. The latest entry in the Aikon collection from Maurice Lacroix is the summer ready Quartz Colors collection seen here. The name, as is often the case, kind of gives away what we’re dealing with. These Aikons, with references in both 35mm and 40mm, are powered by quartz movements, and they do indeed feature colors. The 35mm variants give you the option of a “Sunset Pink” or “Deep Sky Blue” dial, while the 40mm watch comes in sky blue only. The smaller versions of the Aikon Quartz Colors are also accented with diamonds at the hour markers. The press materials for the Quartz Colors releases suggest that Maurice Lacriox was ...
Monochrome
While most have the highly successful and appealing Aikon collection in mind, the brand’s vision of an accessible luxury sports watch with an integrated bracelet, Maurice Lacroix has more items on the menu. Specifically, there’s a watch that we’ve long appreciated here at MONOCHROME, a rather unique take on the diver with a bit of […]
Monochrome
The Calpyso line was Maurice Lacroix‘s best-selling luxury sports watch during the 1990s and was powered by a mix of mechanical and quartz movements. Gauging the current market appetite for luxury sports watches for consumers without five-figure budgets, the Calypso underwent a fundamental overhaul and was transformed into the Aikon. Launched in 2016 with quartz […]
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