1,358 articles · 103 videos found · page 1 of 49
Time+Tide
Featuring bold mismatched colourways plus lightened rotors for extra spin time, these colourful pieces feel very M.A.D.The post Max Büsser collaborates with British-Nigerian artist Yinka Ilori on the colourful M.A.D.1S ‘Grow Your Dreams’ appeared first on Time+Tide Watches.
Revolution
Max Büsser tells us about the LMX, created to mark the MB&F; Legacy Machine family of watches’ 10th anniversary, the idea behind which, in his words, was to, “basically take the original LM1, which is the beginning of the story and put it on steroids.”
Revolution
Practicing social distancing, Wei Koh speaks with Max Büsser of MB&F; via Zoom video chat about the recently announced HM10 “Bulldog” and much more.
Revolution
Max Büsser shares stories about the HM7 Aquapod, his second successful SIHH 2017 and why MB&F; will continue to showcase at Baselworld.
Deployant
Max Busser has always been a controversial figure…from the time he initiated and helmed the Opus project for Harry Winston and to the 4 Horological Machines he has created under his own brand name, I see Max as the leader in the field of pushing watches into the realm of horological art. I can alwaysRead More
Video
SJX Watches
Our editor Brandon Moore sat down with Maximilian Büsser of MB&F; to reflect on 20 years of disruptive design, and why the classical SP One is the greatest gift he’s given to himself and the brand. Mr Büsser touches on the challenges independent watchmakers faced before their recent surge in popularity, noting the struggles of himself and his contemporaries. And now the opposite has happened: dealing with the strains of massive, unexpected success. Listen to him discuss the last two decades and the next two decades on YouTube, Spotify, and Apple Podcasts.
Quill & Pad
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F; Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture.
Hodinkee
Büsser reflects on his time at Jaeger-LeCoultre, (almost) 20 years of MB&F;, and the recent investment by Chanel.
Quill & Pad
Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.
Revolution
Video
Deployant
The MB&F;’s latest creation the Horological Machine No. 4 is an imposing watch…quite large, though it sits well on the wrist. MB&F; HM4 Thunderbolt Made from titanium and sapphire crystal, the watch is a rather interesting piece of sculpture…reminiscent of a rocket ship or a jet engine. Two engine like scuptures, I guess that isRead More
Monochrome
Originally intended as a way to thank 500 of the brand’s suppliers and clients who couldn’t afford an MB&F; watch, Max Büsser came up with the M.A.D.1, an accessible one-off project. Inevitably, the news leaked, and requests from the watch community escalated into a frenzy, prompting the annual release of M.A.D. Editions via a raffle […]
Fratello
You’re familiar with Max Büsser and his friends. The creations MB&F; produces are incredible, wondrous, and imaginative, but they’re also out of reach for the majority of watch enthusiasts. Let me introduce you to Schaefer & Companions, a brand recently founded in Le Locle that positions itself as an artistic platform. Christophe Schaefer, the brand’s […] Visit Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At to read the full article.
Monochrome
In 2005, a man with a vision created a brand that would become one of the greatest successes of the independent watchmaking scene. Max Büsser, coming from Jaeger-LeCoultre and Harry Winston, decided to fly solo and gave life to something unique, something that went beyond traditions, a horological concept laboratory, a venture inviting friends to […]
SJX Watches
In less than two months, industry leaders will gather in Dubai for Dubai Watch Week (DWW), an event that has become a focal point of the industry since launching a decade ago. The 2025 edition will take place from November 19-23 in a new 200,000 sq ft venue next to Dubai Mall in order accommodate a slate of 90 brands; the largest line-up in its history, up nearly 50% compared to the 2023 edition. As ever, a highlight of DWW is the opportunity to hear directly from industry leaders during the various panel discussions. This year’s line-up includes some of the biggest names in watchmaking with a keynote from Rolex chief executive Jean-Frédéric Dufour, in conversation with Abdul Hamied Seddiqi, provocatively titled, ‘The Time to Act is Now – a note to the watch industry.” Mr Dufour rarely speaks publicly at a watch event, so this is one of the most significant happenings at DWW. In total, more than 50 sessions will take place across the five days of the event covering a variety of topics ranging from luxury and legacy in the age of algorithms and virality, to the reality of future-proofing founder-led independent brands; the latter will be a fireside chat with Max Büsser and Kari Voutilainen. There will also be a new chief executive roundtable featuring Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele, and Julien Tornare, the heads of Breitling, Audemars Piguet, Chopard, and Hublot, respectively. DWW takes place from November 19-23, 2025 in Burj Park adjacent t...
Video
Monochrome
It might seem like aeons ago, but MB&F;’s Legacy Machine dynasty is still a teenager in watchmaking terms. Launched in 2011, the LM family turned our perceptions of MB&F;’s galactic design language inside out and upside down. Flying back to 19th-century watchmaking for inspiration, Max Büsser’s vision of a monumental balance wheel suspended on the […]
Monochrome
Launched as a side project next to his main brand MB&F;, Max Busser created M.A.D.Editions first as a way to reward friends of the brand, long collectors and suppliers for their continuous support. There was no intention for it to become a brand on its own, but what followed saw an unprecedented momentum beyond the […]
SJX Watches
It’s difficult to picture what the independent watchmaking landscape would look like without MB&F;. In some ways, it feels like the brand has always been around, perhaps because for me, it has. I first discovered MB&F; in 2008 when the HM2 was launched, but even back then the brand had an aura of polish that belied its short history. With the benefit of hindsight, Max Büsser’s decision to step away from corporate life, and leave the top job at Harry Winston Rare Timepieces to build his own brand rooted in collaboration, transparency, and imagination, seems obvious. But at the time, it was seen as a risky move that would never work. To understand why it did, we need to go back to the early 2000s. Max Büsser during the launch of the HM1 It’s called what? Let’s rewind. In the early 2000s the watch community was obsessed with the topic of in-house movements. The internet was slowly helping collectors find one another and share insider knowledge, which revealed how many watches were powered by the same handful of movements. If a new brand wanted to be taken seriously, it was increasingly important to be a manufacture and do as much as possible in-house. It was a simpler time, and we had yet to see such widespread misuse of the term. So when Mr Büsser explained that MB&F; stood for ‘Maximilian Büsser & Friends,’ and that he would actively celebrate the friends and collaborators that he was working with, people told him he was crazy. But he understood that the coll...
Monochrome
Max Büsser’s childhood dream was to become a car designer. Although he ultimately studied engineering and founded MB&F;, one of the most successful indie watch brands, his passion for cars has permeated his design language, resulting in driver’s watches like the 1970s-inspired HM5, featuring a lateral speedometer-style display. The HM8 Mark 2, released in 2023, is a true […]
Worn & Wound
Would you expect anything less from MB&F; on their 20th anniversary than the launch of an entirely new collection? The independent brand founded by Max Büsser has spent the last two decades confounding expectations, delighting enthusiasts and collectors along the way with some of the brazen and creative watch designs of the modern era. The brand’s influence and importance on the modern independent watch scene really can’t be overstated. To date, MB&F; releases have existed on two distinct tracks: the LM or “Legacy Machine” collection, which represents Max Büsser’s idea of a classical watchmaking style (think circular cases, classical complications, and a generally traditional if sometimes highly complex readout of the time), and the HM, or “Horological Machine” collection, which can be described as pure, maximalist creativity. This is where you see watches shaped like dogs, and spaceships, with time read in unusual and unexpected ways. While you’d think that working within two collections in this manner (particularly where one is seemingly unbound by traditional watchmaking rules) Max and his team would have the freedom to create just about anything they set their mind to. In reality, of course, there are always projects that don’t reach the finish line for one reason or another. The SP One (SP is short for “Special Projects”) represents an entirely new product category for MB&F; with the promise of reviving these projects and creating entirely new one...
Video
Hodinkee
The brand's smallest-ever watch is Max Busser's take on what a dress watch could be.
Worn & Wound
The M.A.D.Editions M.A.D.2 is finally here. This is, perhaps, the most inevitable release of the year. It’s like starting your series of space operas with “Episode IV,” you know that at some point V is coming (and, indeed, I-III, but we’ll save that conversation for another day). Following up one of the most discussed watches of the last few years is certainly no easy task, and the M.A.D.2 comes to market at a very different time than its predecessor, at least in terms of what’s desirable at the moment. At this point, we all know the story: Max Büsser, in an effort to make something for his friends and collaborators who could likely never afford the high priced watches they helped him create, created a small batch of watches with an inverted rotor and an unusual time telling apparatus read from the side of the case. The M.A.D1 became a viral hit in the watch community, spawned a bunch of variants, and an improved “S” model just last year. Along the way, the M.A.D.Editions project became a brand unto itself, generating around 20% of MB&F;’s total revenue in 2024. And in the three short years since the first M.A.D.Editions watches appeared, the appetite for avant-garde and experimental designs at approachable price points has increased dramatically. In other words, M.A.D.Editions is no longer the only game in town (but they’re still the only affordable way to get a little bit of that Max DNA in a watch without spending tens of thousands of dollars, or mor...
Time+Tide
If you've ever wondered what Usain Bolt wears on a daily basis, or the car that Max Büsser drives, we've got the answer!The post NOW Magazine Issue 10 brings you fast folks, faster cars, and more than 180 of the best watches to buy appeared first on Time+Tide Watches.
![[VIDEO] The M.A.D.1S: First Impressions, and Scratching the MB&F; Itch](https://wornandwound.com/library/uploads/2025/02/Mad1s_HR_1.jpg)
Worn & Wound
As a watch enthusiast, you inevitably come to admire certain brands and watches that you know, deep down, you’ll just never be able to own. It doesn’t take long in this hobby to become acutely aware that it’s insanely expensive, and there’s a whole miniature industry of watches that exist in absolutely untouchable realms. If you’re really lucky, maybe every so often you get a chance to see a watch in this class at an industry or collector event, but we’re talking about watches produced in the hundreds per year, max. They are genuinely rare. The odds of getting a glimpse of one of these super watches is always against you. MB&F;, for me, has always been this brand. They are perhaps the watches I love the most that I have the smallest chance of ever actually owning. Trust me when I tell you I’ve made peace with that many times over, as most enthusiasts have with whatever watches or brands are truly out of reach. This hobby would be truly miserable, after all, if we let the disappointment of never actually being able to own a six figure watch ruin our day. So when the M.A.D.1 project surfaced a few years ago, I along with many other watch lovers got a shot of hope injected directly into their veins. Surely you know the story by now: Max Büsser, as a “thank you” gesture to his many partners and colleagues that have helped him create so many incredible but wildly expensive timepieces over the years, designed a watch that was made with the spirit of an MB&F;, ...
Monochrome
Incredible things can happen when you put Bulgari’s designer extraordinaire and director of watchmaking, Fabrizio Buonamassa, and MB&F;’s visionary founder and creator, Max Büsser, in the same room. Joining forces for the second time, the dynamic duo has envisioned a new habitat for Bulgari’s iconic Serpenti that sheds its familiar feminine universe and takes possession […]
Video
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