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Results for Simon Brette

885 articles · 427 videos found · page 1 of 44

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Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking Quill & Pad
MB&F; Mar 17, 2024

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking

Simon Brette is a young movement designer with a history of working with Jean-François Mojon’s Chronode, MCT, and MB&F;, who has now begun his own adventure of pushing the boundaries of traditional haute horlogerie. Brette launches his eponymous brand with the Chronomètre Artisans Subscription Edition, which sold out long before launch.

In Conversation with Simon Brette on the Chronomètre Artisans Souscription That Launches his Brand Revolution
Simon Brette Apr 12, 2023

In Conversation with Simon Brette on the Chronomètre Artisans Souscription That Launches his Brand

The name Simon Brette might be unfamiliar to most, but the 35-year-old watchmaker has spent a decade behind the scenes at some of the most creative independent watch companies in Switzerland. In 2021, he decided to start a business that is centered on independent artisans, with himself as the movement designer. The Chronomètre Artisans Souscription […]

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best Quill & Pad
MB&F; Apr 12, 2023

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best

Simon Brette is a young movement designer with a history of working with Jean-François Mojon’s Chronode, MCT, and MB&F;, who has now begun his own adventure of pushing the boundaries of traditional haute horlogerie. Brette launches his eponymous brand with the Chronomètre Artisans Subscription Edition, which sold out long before launch.

Business News: Timothée Chalamet Joins Urban Jürgensen As Minority Partner And Creative Advisor Hodinkee
Urban Jürgensen Apr 22, 2026

Business News: Timothée Chalamet Joins Urban Jürgensen As Minority Partner And Creative Advisor

Timothée Chalamet has gotten really deep into independent watchmaking lately. He's shown up at press events, basketball games, and on the red carpet, wearing everything from a Simon Brette to a Franck Muller and even an Akrivia AK-06. He's also been wearing a neo-vintage Urban Jürgensen from time to time. But it seems like he's always rotated back to his trusty Urban Jürgensen UJ-2, the time-only watch that launched with the brand's revival last summer. He wore the watch promoting the movie Marty Supreme, and again later, when he won the Golden Globe for Best Male Actor in a Motion Picture – Musical or Comedy for that same film. And now, in a move that makes his passion for the brand official, he's gotten on board as a minority partner and creative advisor. Timothée Chalamet wears an Urban Jürgensen UJ-2 as he attends the 83rd annual Golden Globe Awards at The Beverly Hilton on January 11, 2026 in Beverly Hills, California. (Photo by Kevin Mazur/Getty Images) In a press release provided by the brand, Alex Rosenfield, CEO of Urban Jürgensen, says that Chalamet's passion for independent watchmaking isn't just him hopping on a trend, but rather a part of his passion for craft and quality of work. "We want to work together to advance our mission of bringing a contemporary perspective to the world of independent watchmaking while remaining grounded in what has always defined it," says Rosenfield. The Urban Jürgensen UJ-2, UJ-1, and UJ-3, from our story on the brand rev...

Aubert Ramel Debuts with the Ouréa SJX Watches
Greubel Forsey Oct 31, 2025

Aubert Ramel Debuts with the Ouréa

While Aubert and Ramel is a new brand, and the Ouréa is a new watch, Thomas Aubert and Alexis Ramel-Sartori aren’t new to independent watchmaking, both having worked for a prominent name in the space. That experience is evident in a strong – and decidedly on-trend – debut that stands out even in a crowded market. Initial Thoughts It seems there are many finely decorated time-only watches on the market today; the two contributed to some of the better ones in their earlier careers. Now the pair strike out under their own name, and unsurprisingly, their first watch is quite good. Though the duo seem to know that already, as they have priced it close to, just a little below, leading independents. The Ouréa’s “scraped” dial brings to mind the wildly successful Chronomètre Artisans from Simon Brette. That probably isn’t coincidental, as the two both worked for Simon Brette. However, I perceive an even stronger, and more general, influence of Greubel Forsey in the Ouréa. It also calls back to Thomas Aubert’s Séléné, winner of last year’s F.P. Journe young talent competition. The scintillating teal accents, applied by atomic layer deposition, are a nice touch to set the watch apart, and the hands are incredibly well made. Interestingly, the filling in the hands is white lacquer rather than luminous material. That seems like a missed opportunity as the appearance would be nearly identical if it were lumed. It is also a shame that Mr Aubert’s recoiling sho...

The Surprise Return of the Amida Digitrend Worn & Wound
Furlan Marri Apr 23, 2024

The Surprise Return of the Amida Digitrend

One of the most interesting stories to emerge from Watches & Wonders (and the surrounding events in Geneva that saw literally hundreds of brands exhibiting new novelties) is the seemingly robust state of truly creative watchmaking happening at all price points. Anyone who strolled through the Beau Rivage (where many of these brands were hanging out, either officially or unofficially) can rattle off a list of favorites: SpanceOne, Sartory Billard, Furlan Marri, and Beda’a are just a few that come immediately to mind. Another brand that we saw (in an unofficial capacity – literally a meeting taken in the Beau Rivage lobby) was Amida, which is not a new name in watchmaking, but a rethinking of a heritage brand that we’ll definitely be keeping our eyes on.  The new Amida Digitrend is a reimagining of a watch by the same name released in 1976. The unusual case shape takes inspiration from both classic sports cars and modern architecture, and the “driver’s watch” time display is a play on the original LED-style display, designed to be easily viewed from an angle with a hand on the steering wheel.  Amida has been relaunched by watch designer Matthieu Allègre (whose clients include Lyrique, Simon Brette, and others) and Clément Meynier, founder of Depancel. Their new venture is timed to mark the 50th anniversary of the original incarnation of Amida, and relies on a combination of heritage and nostalgia, as well as some clever modern watchmaking, to make the brand i...

Louis Vuitton Watch Prize Reveals Finalists SJX Watches
Louis Vuitton Watch Prize Reveals Finalists Dec 18, 2023

Louis Vuitton Watch Prize Reveals Finalists

The shortlist of five finalists has just been announced for the first ever Louis Vuitton Watch Prize for Independent Creatives, an award that seeks to recognise and reward notable independent watchmakers. Selected from the 20 semi-finalists by the award’s committee of experts, a line-up of over 40 notables that included Benjamin Clymer of Hodinkee, author Nick Foulkes, Kari Voutilainen, and collector Mike Shanlikian, the five finalist watches and their makers will be judged by a jury of five who will ultimately decide the winner at a meeting on February 6, 2024. The five finalists are: Tischkalender Sympathique – Andreas Strehler RP1 – Régulateur à détente – Raúl Pagès L’Abeille Mécanique – John-Mikaël Flaux Reference 2941 – Petermann Bédat Chronometre Artisans – Simon Brette And the winner will be selected from these five by the jury of Carole Forstier Kasapi, head of movement development at TAG Heuer; collector and author Auro Montanari; retailer Michael Tay of The Hour Glass; watchmaker Rexhep Rexhepi; and our founder Jiaxian Su. These five members were voted into their role by the committee of experts for this role. The eventual winner will receive a year-long mentorship at La Fabrique du Temps in order to further develop his creations, as well as a prize of €150,000. More about the finalists All five of these pieces are deserving of recognition and only go to highlight the vibrant market for independent creations we currently have. One of the...

Watchmaking’s Rising Stars Symposium at Geneva Watch Days 2023 Revolution
Sep 11, 2023

Watchmaking’s Rising Stars Symposium at Geneva Watch Days 2023

At Geneva Watch Days Revolution hosted a series of symposiums, with some the watch industries greatest leaders, innovators and visionaries. In case you couldn’t make it in person, we’re sharing the stream here. The star-studded panel for our discussion on Watchmaking’s Rising Stars included Simon Brette, Andrea Furlan, Stefan Kudoke, Rémi Maillat, Gautier Massonneau, Claude […]

VIDEO: The best of both worlds with the Bausele Vintage 2.0 Hybrid SmartWatch Time+Tide
Bausele Vintage 2.0 Hybrid SmartWatch Oct 15, 2020

VIDEO: The best of both worlds with the Bausele Vintage 2.0 Hybrid SmartWatch

If you’re someone who spends more time looking at screens than you would like to, but don’t want to miss an important call, the Bausele Vintage 2.0 Hybrid SmartWatch is an interesting proposition. At first impression, or from across the room, you would think you were looking at a mechanical mid-century wristwatch. After all, the … ContinuedThe post VIDEO: The best of both worlds with the Bausele Vintage 2.0 Hybrid SmartWatch appeared first on Time+Tide Watches.

The TAG Heuer Formula 1 offers bright, colourful retro fun Time+Tide
TAG Heuer Formula 1 offers bright Sep 22, 2022

The TAG Heuer Formula 1 offers bright, colourful retro fun

You’ve just watched Alain Prost win the first of his four Formula 1 championships, yet your colourful little Swatch that’s been all the rage recently doesn’t quite satisfy your racing enthusiast heart. Naturally, TAG Heuer come to your rescue with their array of funky, plastic-bezelled and fibreglass-cased Formula 1 pieces just the following year. The … ContinuedThe post The TAG Heuer Formula 1 offers bright, colourful retro fun appeared first on Time+Tide Watches.