Worn & Wound
Five Unusual Celebrity Ambassadors for Seiko, Speake-Marin, Rolex, and More
One of the things you may have noticed about Worn & Wound over the years is that we don’t pay too much attention to celebrity watch spotting or culture (I use that term very loosely). We usually just don’t find much interest in what movie and pop stars are paid to wear on red carpets and premieres. I point this out because it’s actually a pretty large segment of the watch discourse that we elect to simply not take part in – you might be surprised (or maybe not) about the sheer volume of press releases we receive notifying us of a famous person wearing a watch that they are almost certainly being paid to wear. That said, there are exceptions. Earlier this year I wrote about how Timothée Chalamet’s support of Urban Jürgensen and other indies could reshape how those specific types of brands are viewed by the masses (the jury’s still out on that one). And, I admit, as a bit of a pop culture fiend who was raised on a steady diet of Entertainment Weekly, I have a bit of a personal fascination with the behind-the-scenes mechanics of how these relationships between celebs and watch brands develop. Over the years, some of these brand ambassador relationships have truly baffled me. People I never would have thought would associate themselves with a watch brand at all, and also watch brands that have attracted interesting people that seem at a glance to be outside their scope are something I always make note of. It’s also kind of interesting to observe how these r...
