The Business of Watches Podcast: Oris Chief Executive Officer Rolf Studer
This week on The Business of Watches, we're in Hölstein, Switzerland, near Basel, at the peach-rose colored headquarters of Oris to talk to Rolf Studer, the brand's Chief Executive Officer. One of the 50 largest Swiss brands by sales, Oris is a true independent, making mechanical watches at fair prices, conveying the brand's unique spirit. Its history dates back to 1904, with boom times in the 1960s that were kick-started by the tireless legal and lobbying work of Dr. Rolf Portmann, an Oris executive (and honorary chairman today), whose efforts led to overturning the Swiss Watch Statute in 1966 that had prevented Oris and many other brands from using Swiss lever escapements in their watch movements. Oris CEO Rolf Studer. Photo courtesy Oris. Some 60 years later, Oris is marking that milestone with its Star Edition, an updated version of the Star, the first Oris watch to use a Swiss lever escapement after the law was changed. Portmann and Ulrich Herzog (now the Chairman) went on to lead a management buyout of Oris in 1982, which solidified the company's position as an independent brand. Studer, who has been co-CEO since 2016 and was appointed CEO last month, discusses Oris' positioning and strategy in the current market, where the strong Swiss franc is challenging it and fellow watchmakers. Oris has responded with models that not only offer value to customers but also draw on its storied history and the unique community culture it has fostered. Studer makes the case f...