Time+Tide
At US$630 or less, how does Zelos make a profit with on its detail-driven Helica design?
The Zelos Helica lineup comes in 11 different congifurations, between 39mm and 42mm sizes, with CNC-guilloché dials – all under US$630.
Results for Zelos
16 articles · 7 videos found
Time+Tide
Worn & Wound
Review: the Zelos Comet 39 ‘MOP’
Singaporean independent brand Zelos is known for their colorful and texture-forward dials that strike a nice balance between affordability and unique design. Each new creation seems to drive their overall image forward in eclectic ways that keep the brand from fitting too rigidly into any one box. While Zelos is often associated with their sub $1,000 tool watches, they have made spectacular forays into the space of haute complications and uncommon materials in recent years. Their release of the Mirage in 2020, a watch that featured a tourbillon at a competitive $11,000 pricepoint, and their work using tantalum as a case material, is proof that the brand is committed to stretching the imagination regarding what a microbrand is capable of. Their newest release, the Comet 39, joins the ranks of the recent trend of stone dials we’ve seen permeating the hobby in the past few years. Since the trend is fairly new, my experience with stone dials is limited, and I was looking forward to getting hands-on with this piece. I was lucky to be able to pick up this review watch in-person at the Windup Watch Fair in New York City a few weeks ago while I was visiting. Complementary sizing by David Lane Design at Windup allowed me to wear the watch around the city during my trip and get a sense for how it moved with me during high-volume days. The Mother of Pearl (MOP) edition is one in a series of three Comet watches in the brand’s new Comet 39 line, all of which are crafted with vari...
Time+Tide
The Zelos Comet 39 lands with out-of-this-world dials and down-to-earth proportions
These slim, contemporary pilot's watches sport some incredible dials, including one made from a P-51 Mustang exhaust cowling.The post The Zelos Comet 39 lands with out-of-this-world dials and down-to-earth proportions appeared first on Time+Tide Watches.
Teddy Baldassarre
A GMT with 200m of Water Resistance: Zelos Horizons GMT Review
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
10 Watches That Look More Expensive Than They Are - Casio, MIDO, Zelos
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Video
Zelos GT - racing cars inspired retro sports watch...
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Time+Tide
Why the Zelos Skyraider 40 Skeleton Titanium is totally unique
Zelos reminds us that they can do more than just cool, affordable divers.The post Why the Zelos Skyraider 40 Skeleton Titanium is totally unique appeared first on Time+Tide Watches.
Fratello
Hands-On With The Zelos Nova 37mm - A Tantalum Watch With A Grail-Like Presence
This review was tough as this Zelos made a big impact with its materials and slim, demure case. Going hands-on with the Zelos Nova 37mm Tantalum has been a pleasure regardless of value, brand image, and size, so staying objective was quite challenging. First impressions from press shots left me with an image of too […] Visit Hands-On With The Zelos Nova 37mm - A Tantalum Watch With A Grail-Like Presence to read the full article.
Worn & Wound
Hands-On: the Zelos Spearfish Dual Time
If a tide pool at a waterpark represented the world of micro/independent watches, some brands would be the kids who sit at the edge, waiting for a wave to bowl them over, others would be the dad that overcompensates by proving he can swim all the way out to the source only before losing his trunks, and then there’s Zelos…the person who showed up in their custom Speedo and polarized purple goggles doing laps around the perimeter. If you want a quality diver, finished brilliantly, made with interesting materials, eye-popping dials, all for around $500, Zelos has you covered. However, there is another Zelos. One that lights up a cigar, slips out of their lounge sandals, and makes their way into a meticulously curated tranquility pool…but still with the purple polarized goggles. This Zelos comes around a couple times a year, playing with high-end Swiss movements and interesting complications. The first “tranquility pool” Zelos of the year recently hit the market. They took the case from their popular Spearfish line and released the Spearfish Dual Time. Three of the five watches in the line are made of titanium and come on titanium bracelets; the remaining two have cases made from forged carbon and come on a canvas leather strap. I had the pleasure of trying out the Moonscape forged carbon model for a little over a week, and while I do have some complicated thoughts on the model itself, what is indisputable is that you’re getting lavish materials and an elaborate ...
Fratello
Hands-On With The New Zelos Spearfish Dual Time - A Complex Titanium Surprise
It may seem like an odd question, and knowing Elshan Tang’s brand progression personally, I will not be asking it, but you might. If you’re used to his tough budget-priced divers, this new Spearfish is a leap in price and style. Is the open-worked Swiss taste worth it? I love seeing small brands climb the […] Visit Hands-On With The New Zelos Spearfish Dual Time - A Complex Titanium Surprise to read the full article.
Worn & Wound
Zelos Introduces their First GMT with the Miyota 9075 “Flyer” Movement
The rise of the affordable “true” GMT continues to be a strong trend in the microbrand arena, as more and more ready new watches sporting the Miyota 9075. This caliber is beginning to feel like a true game changer in the space, allowing brands whose bread and butter are sub $1,000 watches to offer a much sought after complication that consumers would previously have to spend many times that amount to acquire. The latest entrant in an increasingly crowded marketplace for these watches is an old favorite of ours: Zelos. Zelos watches have always represented value, whether we’re talking about divers under $500 or a Swiss tourbillon with a case made from exotic titanium alloys. Their watches have a colorful, materials oriented style that places a high value on texture and provides their customers with something unique. For this first batch of GMTs, which are part of the Mako line, each option is quintessential Zelos, meaning that even the most conservative watch in the group is still pretty memorable. Of the three new GMTs that make their debut today, the most simple is the Mako 300M GMT Frost, which appears at first to be a stark white dial, but is actually fully lumed, so when the lights go out and the lume is completely charged, the entire dial glows, with the “black lume” hands and hour markers standing in relief. The orange arrow in the GMT hand and a bit of text in the same shade are the only additional colors found on the dial, which is somewhat unusual fo...
Video
Value sells. Luxury pricing doesn't - Watch market update
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Hodinkee
One To Watch: Singapore's Zelos Is A One Man Army With Unstoppable Momentum
Elshan Tang started Zelos as a recent graduate in 2014 – eight years later, business is booming.
Time+Tide
MICRO MONDAYS: The Zelos Mako V3 Ti delivers a titanium diver for under $500
At Time-Tide, we have a history of covering the new releases of Elshan Tang, the owner and designer behind Zelos Watches in Singapore, and he seldom disappoints. I wouldn’t be exaggerating by proclaiming his prolific output to be a milestone that many a budding microbrand owner aims for and it’ll take more than a mere … ContinuedThe post MICRO MONDAYS: The Zelos Mako V3 Ti delivers a titanium diver for under $500 appeared first on Time+Tide Watches.
Time+Tide
The Zelos Mirage 2 marks a step up from microbrand to haute horology
Bravo Elshan! I’m happy to say I have been a (small) part of the rise of Zelos Watches, with two of their tough tools previously in my collection, the Hammerhead and Eagle. Through the sheer determination and creative drive of owner and designer Elshan Tang, Zelos Watches have enjoyed a sharp rise from their 2014 … ContinuedThe post The Zelos Mirage 2 marks a step up from microbrand to haute horology appeared first on Time+Tide Watches.
Time+Tide
INTRODUCING: The Zelos Watches Blacktip 200m is one of the best-value divers around
Zelos Watches stand out for their well-honed design vision and obsession with details that puts them firmly on the microbrand podium. Elshan Tang, the owner and designer, releases a steady stream of new stock on their website, ranging from chunky bronze divers to dress watches with elaborate ETA movements. But whatever Zelos offer, it’s quickly … ContinuedThe post INTRODUCING: The Zelos Watches Blacktip 200m is one of the best-value divers around appeared first on Time+Tide Watches.
SJX Watches
Zelos Introduces the Mirage Tourbillon in Pattern-Welded Alloys
A Singapore-based “micro brand”, Zelos Watches has found success with affordable sports watches, mostly priced at about US$1,000 or less, but often incorporating unusual materials such as carbon fibre or meteorite. But in a significant departure from its usual fare, Zelos has just unveiled the Mirage, a flying tourbillon powered by a calibre made by a noted Swiss movement maker La Joux-Perret. With the case options including Timascus and mokume-gane, which are pattern-welded titanium and bronze respectively, the Mirage certainly sticks to the brand’s design ethos of exotic materials. Initial thoughts While it’s not surprising that the Mirage is substantially more expensive than Zelos’ past models, it is still good value for a watch featuring both a respectable tourbillon movement and an exotic-metal case. The case is sleek and modern, machined to create sharp, wide facets that give it an aggressive stance and complement the contemporary look of the movement. Of the three case materials on offer, the Timascus versions are the most intriguing. Typically found in high-end custom knives, Timascus is being used in a watch for the first time according to Zelos. Flying tourbillon In terms of complications, the Mirage is a radical departure from the brand’s previous offerings. Powered by a skeletonised flying tourbillon movement from La Joux-Perret, the Mirage enters the realm of technical horology. The movement is hand-wound, with its bridges and base plate coate...
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If This Watch Sells… Every Brand Will Raise Prices
site: ChronoGrabs.com
Time+Tide
4 bronze watches you may have missed from $700 to $7000, including Zelos, Bell & Ross and Montblanc
The use of bronze as a case material in watchmaking has surpassed trend to establish itself as a mainstay. Certain bronzed, beautiful models have achieved legend status, such as the Panerai Bronzo, the OG of modern bronze watches, but just as many go undiscovered and unheralded – we compiled a quartet of very different offerings, … ContinuedThe post 4 bronze watches you may have missed from $700 to $7000, including Zelos, Bell & Ross and Montblanc appeared first on Time+Tide Watches.
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Why Bad Macro Shots Kill Watch Sales ⏱️
Macro shots can elevate your watch or destroy its appeal.
Video
Branding vs Marketing ⚡ Most Businesses Get This Wrong
Marketing sells now. Branding lasts forever.
Video
Selling Premium? THIS Makes You Look Cheap
Most luxury brands make this one mistake with their content and it’s costing them sales.
Video
Why Your Expensive Watch Looks Cheap Online 💡
Lighting sells luxury. Done right, even an affordable watch looks premium. Done wrong, a €20k watch looks fake.