Fratello
When Aaron Taylor-Johnson was announced as an ambassador for Omega last week, it raised more than a few eyebrows - not just in the world of horology, but among die-hard James Bond fans as well. The British actor, long rumored to be on the shortlist to become the next 007, recently visited Omega’s headquarters in […] Visit Is Aaron Taylor-Johnson Set To Be The Next James Bond? to read the full article.
Fratello
Yema’s Superman is undoubtedly my favorite model in the French brand’s extensive collection. I have enjoyed trying many of the Superman versions released in the past few years. My absolute favorite has long been the Superman FAF Search And Rescue Limited Edition, which came out in 2022. That watch presented a retro style with a […] Visit Hands-On With The Special Yema Superman Tropical CMM.10 Limited Edition to read the full article.
Fratello
This year, Rolex introduced no fewer than eight new Daytona references, but only one made it to the brand’s press room during Watches and Wonders. The seven other iterations remained hidden. Luckily, a visit to the brand’s Brussels offices revealed that 2025 marks the year Rolex introduces three new Daytona watches in three gold alloys […] Visit Astronomical Exclusivity: Rolex Introduces Three New Daytona Watches With Meteorite Dials to read the full article.
Fratello
CIGA Design produces watches that are different from the norm. It’s immediately apparent that this isn’t the typical timekeeper with central hour and minute hands. The round, UFO-like cases also stand out in a futuristic way. Now we see two new models that represent a departure from prior pieces. The Legend of Serpent editions use […] Visit Introducing: The New CIGA Design Legend Of Serpent to read the full article.
Fratello
We have come to know Sternglas as a brand that predominantly creates watches within the minimalist Bauhaus style. Over the past couple of years, though, we have seen the brand push the boundaries of that aesthetic. One of the leading examples is the brand’s Berlin model. While the watch still ticks quite a few of […] Visit Hands-On With Two New Dial Variations Of The Sternglas Berlin to read the full article.
Fratello
Ten years ago, Omega introduced the Globemaster, the Seamaster 300 Spectre edition, and the white-dial Speedmaster Silver Snoopy Award 45th Anniversary limited edition. That year, Omega focused primarily on the Spectre and the Snoopy, neglecting to give the Globemaster the attention it deserved. Additionally, the Sedna (rose) Gold Speedmaster First Omega in Space (FOiS) did […] Visit One Of The Best-Kept Secrets: The Gold Speedmaster First Omega In Space to read the full article.
Fratello
Awake has a hit on its hands with the Sơn Mài watches. The pieces, which feature traditional Vietnamese lacquerware dials, are hot! Now the latest batch of limited-edition releases is here. The Frosted Leaf collection consists of three models, all containing dials inspired by a view of Earth’s surface from space. It’s been a whirlwind […] Visit Hands-On With The Awake Sơn Mài Frosted Leaf Collection to read the full article.
Fratello
May 1st, 2025, marked exactly 100 years since the late astronaut Scott Carpenter was born. During the Mercury-Atlas 7 mission in 1962, he orbited Earth three times. He did so while wearing a one-of-a-kind Breitling Navitimer that he ordered from Willy Breitling. He asked for a Navitimer with a wider bezel, a stretch bracelet, and […] Visit Celebrating Scott Carpenter’s Centenary With The Limited-Edition Breitling Navitimer B02 Chronograph 41 Cosmonaute In Platinum to read the full article.
Fratello
Raymond Weil seems to be on a bit of a roll. The Millesime collection is broadly loved and appreciated, and these new Freelancers hit the spot too. Today, I go hands-on with two versions of the new Raymond Weil Freelancer Complete Calendar. I got to spend some time with the steel blue-dial version on the […] Visit Hands-On With The Raymond Weil Freelancer Complete Calendar to read the full article.
Fratello
Control. It’s all about control. If you’re not in complete control, others can and will mess things up, and you will be held responsible for it, resulting in a negative image. That’s one thing no luxury brand wants to have to deal with. That’s why Rolex intends to control everything, from creating its alloy to […] Visit Rolex Wants To Control Everything - From Making Watches To Distributing, Selling, Servicing, Repurchasing, And Reselling Them to read the full article.
Fratello
It’s OK; you don’t have to like the Patek Philippe Cubitus - ever. You can carry your vitriol around like a badge of honor and scream to the heavens. That’s fine, but if you choose to do so, you’ll miss a pretty damn decent watch. We can agree that the 45mm original was and is […] Visit Hands-On With The 40mm Patek Philippe Cubitus - The Hate Ends Now to read the full article.
Fratello
The Tudor Black Bay 58 (formerly “Fifty-Eight”) was a smash hit when it debuted in 2018. At Watches and Wonders this year, the winning formula received an update. For that reason, now is as good a time as any to consider picking up one of the previous versions on the used market. Tudor’s Black Bay […] Visit Is Now The Best Time To Buy A Used Tudor Black Bay 58? to read the full article.
Fratello
Another Sunday morning, another showdown. Grab your hot cup of coffee and get ready to vote! This week, it’s all about popular retro dive watches. One is the recently released white-dial Longines Legend Diver. It was met with much praise from media and fans alike as a brighter alternative to the black- and blue-dial options. […] Visit Sunday Morning Showdown: Oris Divers Date Vs. Longines Legend Diver to read the full article.
Fratello
Limited-edition watches come in many shapes and sizes. And numbers. Almost every brand active in the luxury watchmaking sector makes LEs for countries, cities, retailers, car brands, sports teams, individual athletes, pilots, significant events, bands, fictional characters, artists, etc. Yes, the list of reasons to create a limited-edition watch seems unlimited, and that can hardly […] Visit Have Luxury Limited-Edition Watches Lost Their Meaning And Purpose? to read the full article.
Fratello
Though it’s quite easy to forget this when looking at the watch world, sometimes less is more, and simpler is better. Simpler, however, is often much harder to get right. Poor design is easily covered in layers of otherwise unnecessary embellishments. The Rolex Oyster Perpetual presents simplicity at its very finest. Rolex added two new […] Visit New Rolex Oyster Perpetual Dial Colors You May Have Missed to read the full article.
Fratello
Do you remember your internship from when you were a student? I remember mine, but it doesn’t sound half as cool as Magnus Swann’s internship at Studio Underd0g. He helped make the pizza watches a reality. But he also worked on the more recent Gimlet and the Un0riginals, for example. After that, he decided to […] Visit Preview: Taking A Look At The Versailles By Anemoic - A Student Design Project to read the full article.
Fratello
TAG Heuer has done a good job of showing the versatility of the Monaco over the past couple of years. With its series of classic race-inspired models, the brand has treated fans to some striking timepieces. But as it turns out, the Monaco is also the perfect platform for more futuristic creations. The watch’s late-’60s […] Visit Introducing: The Impressive TAG Heuer Monaco Split-Seconds Chronograph In TH-Titanium to read the full article.
Fratello
This year is a special one for TAG Heuer. After more than two decades, 2025 marks the brand’s return as the Official Timekeeper of Formula 1. Additionally, for the first time in history, the Grand Prix de Monaco will have a title sponsor. TAG Heuer will present the race and has created a new limited-edition […] Visit Introducing: The TAG Heuer Monaco Chronograph × Gulf to read the full article.
Fratello
After a first look at all three TAG Heuer watches that came out today, this was the one that I immediately got excited about. There is just something about the retro looks of the TAG Heuer Monaco Chronograph Stopwatch that screams “cool!” This new 970-piece limited edition takes inspiration from the Heuer stopwatches from the […] Visit TAG Heuer Unveils The Super Cool Retro Monaco Chronograph Stopwatch to read the full article.
Fratello
Today, we go hands-on with a new Certina. The DS Action Diver 40.5mm is a significant release for the brand because it presents a new case size. In fact, most would argue that it will end up as the most successful model in the collection. Let’s take a closer look and discuss the merits of […] Visit Hands-On With The New Certina DS Action Diver 40.5mm to read the full article.
Fratello
The 2025 Longines Spirit Zulu Time 1925 marks the 100th anniversary of the Swiss brand’s world-first dual-time wristwatch. You can’t say the rectangular timepiece from 1925 served as an inspiration from a design perspective, but it did in spirit (sorry about that). By adding a rose-gold-capped bezel insert with engraved numbers and indexes, the look […] Visit Introducing: The 2025 Longines Spirit Zulu Time 1925 - Celebrating A Century Of Longines Dual-Time Watches to read the full article.
Fratello
If you have never heard of the brand Selten, you aren’t the only one. However, the brand founded by Leonardo Tsai has been around since 2017. The Hong Kong-based Selten founder comes from a family of dial makers, so he grew up around watches. After an initial stint in the world of finance, Tsai gave […] Visit Hands-On With The Remarkable Selten Grand Feu Enamel Moonstone to read the full article.
Fratello
The older I get, the easier it is for me to pass up buying opportunities, especially when the watch in question isn’t 100% perfect and requires a compromise. I was searching for the right example of an Omega Speedmaster “Ed White” ref. 105.003 for six years, but my hunt recently ended, and it couldn’t have […] Visit Retrospective: A Long Hunt For An Omega Speedmaster “Ed White” 105.003 Comes To An End to read the full article.
Fratello
With the Milgraph, Norwegian microbrand Micromilspec released one of last year’s highlights. The brand’s rugged GMT chronograph turned out to be a surprisingly versatile watch that offers great functionality and combines that with a brilliant injection of modern design. The result was one of my favorite hands-on experiences of 2024. In the next step for […] Visit The New Micromilspec Milgraph Sabotage Edition Gets The Black Badger Treatment to read the full article.
Fratello
Formex is known for packing a ton of punch in relatively affordable watches. The brand’s offerings are rich with features and well made at very competitive prices. None exemplifies this more than the brand’s entry-level model, the Formex Field Automatic. Today, I am delighted to introduce the second generation of the watch. Now, the cynical […] Visit Hands-On With The New 2nd-Generation Formex Field Automatic to read the full article.
Fratello
Today, we’re looking at some of the best watches under €2,500 in production right now. This is one of the most contested price points in the watch market, though many brands that previously operated in it have slowly but surely priced themselves out. That said, a handful of microbrands, both new and old, have made […] Visit Fratello Talks: The Best Watches Under €2,500 In 2025 to read the full article.
Fratello
Admittedly, when Venezianico first hit the scene several years ago, we were skeptical. Was this another fly-by-night brand that would soon disappear into the ether? To our positive surprise, the Italian brand has created some fantastic watches since that time. Today, though, everything changes with the new Redentore Utopia. Late last year, we met with […] Visit Introducing: The Venezianico Redentore Utopia - A Huge Step Forward to read the full article.
Fratello
The Seiko Presage collection is often overlooked but without good reason. I have a major soft spot for the Cocktail Time series that combines the fun of Tokyo bar culture with some seriously stylish timepieces. There’s also the relatively new Presage Classic series. It uses traditional Japanese colors, materials, and textures to develop a creative […] Visit Introducing: The Smaller Seiko Presage SPB521, SPB523, And SPB524 to read the full article.
Fratello
How can a brand grow while maintaining exclusivity to uphold the perception of a luxury brand? Increasing accessibility was the right strategy for a while. But this democratization of luxury is becoming a thing of the past. Traditional clients and affluent newcomers in the world of luxury demand exclusivity. For them, luxury is all about […] Visit Democracy Is Dead: Luxury Watches Are On An Antidemocratizing Path Of Extreme Exclusivity to read the full article.
Fratello
Tudor released the Black Bay Chrono “Carbon 25” for this year’s Miami F1 Grand Prix. The watch celebrates the collaboration with the Visa Cash App Racing Bulls (VCARB) Formula 1 team with a 2,025-piece limited run. I got a chance to go hands-on to see what’s what. I was delighted to get this opportunity because […] Visit Hands-On With The New Tudor Black Bay Chrono “Carbon 25” to read the full article.
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