Swiss watch sales keep going down down down, but there is one segment of the watch industry that is booming! I went to find out why.

Vintage Rolex, vintage jacket, and now... a vintage rifle! Today is "new gun day" and I just picked up my very first rifle: a rare 1963 Winchester Model 70 chambered in .300 Win Mag. This American icon is coming with...

Coming off his best performance ever at the U.S. Open, he etched his name into golf history by becoming the first player ever to shoot level par (even-par 70) in all four rounds of a single U.S. Open. Mitchell reflect...

Collaborating with the Sea Turtle Conservancy, an organisation aiming to protect and preserve the life and wellbeing of sea turtles, Certina introduces the next-gen DS Super PH2000M dive watch. This ultra-robust divin...

Tudor's 2026 releases are here, and honestly? They are incredibly underwhelming. From the ambiguous Tudor Monarch to the new Black Bay Blue that looks like a cheap "mall watch," I am not impressed.

This video is my opinion on if there is a Swatch x AP Royal Oak watch collaboration coming on May 16th- based on Swatch's two recent Instagram posts.

James Bond is most famous for wearing the Rolex Submariner and the Omega Seamaster, perhaps more than all his other watches in the franchise. His creator Ian Fleming wore the equally iconic Rolex Explorer 1016, and he...

Thinking about getting a Pepsi? Here's all you need to know about one of Rolex's biggest Icons in the upcoming year of 2026 - how it wears, the hard facts, what it's actually good for and most importantly : PRICES.