SJX Watches
Hands On: Rolex Day-Date 40 Jubilee Gold
Twenty twenty-six has been a milestone year for Rolex, which is celebrating the 100th anniversary of its signature Oyster case with several commemorative models. While not as innovative as the enamel-dialled Daytona or as surprising as the revised Yacht-Master II, the Oyster Perpetual Day-Date 40 dresses the brand’s flagship time-only watch in a new proprietary gold alloy dubbed “Jubilee” gold and an aventurine stone dial. Initial thoughts Stone dials are everywhere, but as usual Rolex has found a way to stand out by using an unusual mineral. Most brands today source the same few varieties of stone — especially malachite and tiger’s eye — from the same few suppliers, resulting in stone-dialled watches that tend to resemble one another. But with its unusual aventurine dial and muted Jubilee gold case and bracelet, there’s no mistaking the Day-Date 40 for anything else. And this is also actually aventurine stone, rather than the more commonly used and less expensive aventurine glass. The exotic dial and proprietary alloy give the new Day-Date 40 a look that is both distinctive yet coherent with the rest of the collection. Many key Rolex models are perpetually out of stock, underscoring the brand’s commitment to value. While it might seem disingenuous to describe a US$65,700 time-only watch as a good value, the Day-Date 40 in Jubilee gold makes a case for itself. In a perfect world with on-demand availability, this would be a strong value proposition. The A. L...
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