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Endeavour H. Moser

H. Moser & Cie's fumé-dial, anti-branding dress watch. Launched 2005 with the brand's relaunch.

H. Moser & Cie. Streamliner Flyback Chronograph Automatic With Full Metal Bracelet: Inspiring Amnemori! Quill & Pad
H. Moser & Cie Streamliner Flyback Jan 19, 2020

H. Moser & Cie. Streamliner Flyback Chronograph Automatic With Full Metal Bracelet: Inspiring Amnemori!

The Streamliner Flyback Chronograph is about firsts for Moser: its first chronograph complication, its first bracelet, its first cushion-shaped case, a brand-new dial, hands, and a new movement. But what grabbed Joshua Munchow from the start was the bracelet, and that is when the amnemori began. What is that? Joshua explains here in detail.

Interview: Edouard Meylan, CEO of H. Moser & Cie. SJX Watches
H. Moser & Cie Since Edouard Dec 4, 2019

Interview: Edouard Meylan, CEO of H. Moser & Cie.

Since Edouard Meylan took the top job at H Moser & Cie. in 2013, after his family acquired the struggling brand a year earlier, he righted the ship and the brand is now forging ahead with technical ambition and a surprising degree of commercial nous. Wielding a Wharton MBA, Mr Meylan devised creative, and at times, controversial marketing campaigns – from the “Frankenstein” watch to one covered in grass – that have allowed Moser to punch above its weight as a maker of just 1,500 watches a year. Yet Moser has retained its technical know-how that has allowed it to refine its signature perpetual calendar, amongst other things. That’s aided by the fact that besides Moser, the Meylan family interests also control its sister company Precision Engineering, via a 90% ownership of the holding company Moser Watch Holding. The component specialist produces hairsprings, as well as other key movement components like escape wheels, pallet forks, and balance wheels, supplying Moser as well as a host of the independent brands. The ingenious Moser perpetual calendar movement During his recent visit to Singapore to inaugurate the newly inked partnership with retailer Cortina Watch, we sat down with Mr Meylan to discuss a spectrum of topics, from his mischief-making promotional activities to the firm’s manufacturing, as well as the soon-to-be-launched chronograph. The interview was edited for clarity and length. When you took over the company seven years ago, it was struggling ...

You Are There: Monterey Car Week 2019 With Singer Reimagined And H. Moser & Cie Quill & Pad
H. Moser & Cie GaryG has Aug 30, 2019

You Are There: Monterey Car Week 2019 With Singer Reimagined And H. Moser & Cie

GaryG has been to Monterey Car Week around 20 times now to meet up with friends and enjoy the array of cars and, more recently, watches on display. While in recent years they have focused on the “big” events at The Quail and Pebble Beach, this year the group decided to add some variety and go off the beaten path a bit – with satisfying results.

Introducing: H. Moser & Cie. Endeavour Small Seconds Bryan Ferry Deployant
H. Moser & Cie Endeavour Small Dec 4, 2015

Introducing: H. Moser & Cie. Endeavour Small Seconds Bryan Ferry

If you had lived in through the 70s and the 80s, then the name Bryan Ferry would have certainly rang a bell. The former front-man of Roxy Music is a wonderful gentleman with a great taste in sartorial, and he is an idol of many with his irresistible charms and “cool” image. Oh, and of course, for his wonderful songs as well.  So, howRead More

Watches & Wonders: A Few Thoughts on Nostalgia, the 1990s, and Moser’s Streamliner Pump Worn & Wound
H. Moser Apr 21, 2026

Watches & Wonders: A Few Thoughts on Nostalgia, the 1990s, and Moser’s Streamliner Pump

Playing on nostalgia is nothing new for watch brands, but I’ve mostly been immune to it. Usually it’s for a period of time I wasn’t alive for, or a war I didn’t fight in, or an old car I simply don’t care about. But I’ve come to accept that I’m at an age where nostalgia for me is actually real history for many. My lived experience of hanging up phones, buying CDs that came in cardboard long boxes, and killing time in malls doing nothing at all might seem as foreign to someone 20 years younger than me as getting all misty about the Pan-Am logo does for my friends and colleagues at the heart of Gen-X.  It was inevitable that a luxury watch brand would reach back into my childhood and pull something out like the Reebok Pump. The fact that it’s H. Moser is not particularly surprising given the brand’s recent history of challenging somewhat stodgy conventions of what it means to be a “luxury” brand in the first place. But it does make me feel a little old to know that something I have such a clear memory of from my youth is fodder for the watch nostalgia marketing machine.  For those who have forgotten or are simply too young to remember, the Pump was a line of basketball shoes introduced by Reebok in the early 90s with a particularly enticing gimmick, at least to impressionable children who waited all week to watch NBA Inside Stuff every Saturday morning: the shoe’s tongue was topped with a rubber basketball “pump.” Pushing it inflated an air pock...

What Is Your “Palate Cleanser” Wristwatch Following Watches And Wonders? Fratello
H. Moser & Cie Apr 21, 2026

What Is Your “Palate Cleanser” Wristwatch Following Watches And Wonders?

From a watch with a full-ceramic bracelet from Tudor and a space watch from IWC to a timepiece by H. Moser & Cie. that requires the literal pushing of a button (pump) to power it, this year’s Watches and Wonders did not disappoint. In the frenzy of new watches and watch brands flexing their engineering, […] Visit What Is Your “Palate Cleanser” Wristwatch Following Watches And Wonders? to read the full article.

Watches & Wonders: Moser and Reebok Have Brought the Pump to the Streamliner Worn & Wound
H. Moser has partnered Apr 14, 2026

Watches & Wonders: Moser and Reebok Have Brought the Pump to the Streamliner

This one is for elder millennials and Gen-X only. In perhaps the most surprising collaboration we’ve seen in a while, H. Moser has partnered with Reebok to bring us the Streamliner Pump, a limited edition of 500 pieces total across two variants, that combines the familiar, Art Deco inspired shape of Moser’s integrated bracelet sports watch with one of the most iconic sneaker designs of my childhood.  For the non-sneakerheads or readers who are simply too young to remember, the Pump was a Reebok sneaker that became a cultural phenomenon in the early 1990s. The gimmick was that with the “pump” of a large orange button on the top of the shoe’s tongue, the wearer could inflate and regulate a fitting cushion in the lower part of the tongue to obtain a better and more secure fit. It was an answer of sorts to Nike’s “Air” technology, but more tactile and focused on the user experience. It was also tailor made for splashy marketing campaigns with big celebrity endorsements (Dee Brown and Shaquille O’Neal are the NBA stars that immediately come to mind as Pump wearers), and I can vividly remember desperately wanting Pumps of my own at an age where I honestly thought I for sure would have a career in professional basketball. Moser has captured at least some of that nostalgia with this new release. For the Streamliner Pump, Moser has added an anodized aluminum pusher to the case at the 8:00 position, the “pump” as it were. Press it, and the pusher transmits ene...

Moser’s Streamliner Goes All-Ceramic for the First Time SJX Watches
H. Moser & Cie dips Feb 24, 2026

Moser’s Streamliner Goes All-Ceramic for the First Time

H. Moser & Cie. dips its toes into ceramic for the first time with the Streamliner Tourbillon Concept Ceramic, a bold watch that blends an original design with the high-tech proprieties of ceramic. Despite being a variation of a well-known model at its core, the new Streamliner is unexpectedly different and appealing, especially with a hand-finished ceramic bracelet, an unusual feature even in its segment. Initial thoughts The use of ceramic materials in watches is no longer a novelty. The inert and hard material is appealing for its near-invulnerability to scratches and high tech feel. Ceramics are typically employed for either for aesthetic or technical purposes, but usually for watch cases, while ceramic bracelets are almost exclusively the preserve of large brands that can afford working with the hard-to-machine material.  Though still a niche brand, H. Moser & Cie.’s bestselling Streamliner is dressed entirely in ceramic, with a ceramic case paired with a ceramic bracelet. An all-ceramic bracelet is a rare sight from a brand of Moser’s scale. The matte, brushed finish of the ceramic exterior is at the opposite end of the colour spectrum compared with the bright red yet minimalist dial, giving this the signature Moser look. The granular, glossy finish of the fired enamel dial contrast and complements the matte, stealthy sheen of ceramic.   The watch is paradoxical in some ways. Pairing Moser’s first ceramic case and bracelet with a tourbillon is somewhat incong...

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition Worn & Wound
H. Moser Spinnaker Maen Feb 20, 2026

Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition

For years now, Romaric Andre, better known as seconde/seconde/, has been collaborating with watch brands of all kinds on creative limited editions that effectively serve as visual puns. He’s applied his unique sense of humor and aesthetic to watches made by H. Moser, Spinnaker, Maen, and many more brands at every conceivable price point. We talked to him about his process and art here. This is all to say, watch enthusiasts have a pretty good understanding of seconde/seconde/ at this point. That’s a good thing, on one level, as it means his name (or his pseudonym, at least) is out there. But it also makes it harder to surprise, which was so much a part of the charm of those early collaborations.  The latest from seconde/seconde/ is about as good a distillation of what he’s all about as I can think of, and represents a real opportunity for enthusiasts who have been waiting for something affordable and representative from the designer to latch onto. The new watch, a collaboration with Citizen, is a limited edition of that brand’s Tsuyosa integrated bracelet sports watch. This is a platform that has proven to be quite popular for Citizen in recent years, offering a way to get into the normally high priced world of integrated bracelet sports watches for a minimal initial investment. I wrote about my own experience with a Tsuyosa here, and stand by my thesis that it’s a great way to get a feel for this type of sports watch. The new limited edition features a sunray bl...

Fratello’s Top 5 Recent Watch Collaborations Fratello
H. Moser & Cie Sep 12, 2025

Fratello’s Top 5 Recent Watch Collaborations

Another Friday, another top 5. During and after last week’s Geneva Watch Days (GWD), we covered plenty of exciting releases here on Fratello. Some of the watches that always grab our attention during GWD are the crazy collaborations. Last year, we saw the incredible collaborative effort of Studio Underd0g and H. Moser & Cie. that […] Visit Fratello’s Top 5 Recent Watch Collaborations to read the full article.

MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’ SJX Watches
H. Moser & Cie Elements Aug 27, 2025

MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’

The accessibly priced, MB&F;-adjacent wristwatch returns as the M.A.D.1S ‘Grow Your Dreams’, a collaboration with Yinka Ilori, a British designer known for applying bright colors to furniture, architecture, and interiors. With three kaleidoscopic colourways – Sun, Nature, and Water – the new M.A.D.1S leans into the maximalist trends of the day, which suits the M.A.D.Editions sub-brand, and MB&F; in general, like a glove. Initial Thoughts I’m reminded of the H. Moser & Cie. Elements of Time we covered just last week. Like with those, the M.A.D.1S ‘Grow Your Dreams’ is a series of thematic, limited edition collaborations sold via online raffle. And of the flavours on offer here, my favourite is again the Water variant. Collaborations like this can often feel like a one-way street, but that doesn’t feel like the case here. It’s good to know Yinka Ilori was an active participant in the watch’s design, personally designing the stylised numerals on the hour cylinder. I’ll also point out Mr Ilori is the model in all of these wrist shots. As for my thoughts on his work, I own some tableware he designed a few years back – which sits in my cupboard, seldom used but often admired. “Water” The M.A.D.1 series in general are dubious as a value proposition; though they are very affordable for an MB&F;-ish watch, they are pricey for the segment. But that misses the point – few are cross shopping these with similarly priced offerings from Tudor or Longines, or ev...

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection) SJX Watches
H. Moser & Cie.’s only dive Aug 19, 2025

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection)

H. Moser & Cie.’s only dive watch returns as the Pioneer “Elements of Time”, the result of an unexpected, but not unprecedented, collaboration with Azuki, an anime-inspired NFT, and American retailer The 1916 Company. Unsurprisingly given the digital nature of the collaboration, the watches will only be available online via raffle from Azuki. Representing the four elements of earth, lightning, fire and water, Elements of Time features engraved fumé dials in four colourways. Each is limited to 24 watches in Pioneer Centre Seconds format, along with one unique Pioneer tourbillon per colour. All variants are titanium, matched with bracelet with the amenities you’d expect from a diver, including a micro-adjust clasp. Initial Thoughts While a new Pioneer with a rotating bezel would normally be a major release, you won’t find Elements of Time on Moser’s website. That’s because it’s a collaboration with Azuki, a non-fungible token (NFT). Azuki is Japanese for “red bean”, but Azuki is basically anime-style digital art on the blockchain. But these are real watches – they can be collected at The 1916 Company’s physical stores – and more notably, sport of the most interesting fumé dials from Moser in a while. This isn’t Moser’s first foray into the Web 3.0 world. Back in 2022, the brand launched the Endeavour Centre Seconds Genesis, a watch that was essentially a physical QR code. The timing wasn’t the best as it debuted just as the NFT bubble popped...

A Very Moser Smartwatch at the Canadian Grand Prix Worn & Wound
H. Moser fits Jun 26, 2025

A Very Moser Smartwatch at the Canadian Grand Prix

If I’m being honest, I have to admit that I was a strange choice to attend this press trip to the Canada GP in Montreal. At least on paper. I could be excommunicated from the watch world for what I’m about to say, but I have to speak my truth: I just don’t really care all that much about cars.  I own a car, for sure. And I drive it on an almost daily basis. But the fact is, because I live in a very walkable neighborhood in my city, I find myself getting annoyed when I’m forced to drive somewhere. Driving is a huge pain, after all, mostly because you have to deal with other drivers, but also because cars are pretty annoying. Mine, like its driver, is getting older. And these days when I start it up I often discover some new ailment that will force me to part with money likely earmarked for the Watch Fund, just to keep it up to the standards of the State of New Hampshire.  Anyway, this is a long winded way of saying I didn’t come into this experience a big F1 fan, because watching other people drive always seemed fundamentally like something I wouldn’t be all that interested in. And I’ll save you the suspense here: I didn’t come out of this experience as an F1 convert, ready to binge watch every season of “Drive to Survive.” But I did come away from it with a much better appreciation for the complexity of the sport, and I can certainly see how and why so many seem to be obsessed with it. And it also became clear to me how H. Moser fits in here. In fact,...