Worn & Wound
H. Moser Introduces the New Pioneer Centre Seconds “Sun Berry”
I was trying to think back to when I first really became aware of H. Moser, and I have to think it was probably right around the time the Swiss Alp series was gaining traction (and some notoriety) in the watch community. Obviously that wasn’t the genesis of the brand, but it marked a turning point in the larger awareness of Moser in the cultural imagination of watch enthusiasts. I hate using the word “disruptive” but it really felt that way in the moment, playing as it did with the well understood shape of the world’s most popular smart watch, and making an attempt to send a statement about the importance of traditional Swiss watchmaking through aesthetic codes. It was also around that time that Moser really began leaning into color as a defining trait of their design language, particularly through “Concept” dials which completely abandon markings and branding of any kind. They never really completely turned away from this, but as they’ve expanded into new complications, experimented with Vantablack, and have generally leaned into watches that sit at ever higher price points, some of the purely playful colorful stuff that reminds me of that initial period of Moser discovery has felt like it’s been moved to the background. The latest Pioneer Centre Seconds in a colorway the brand is calling “Sun Berry” is the first reference from Moser in a long time that really brings me back to those earlier, pre-pandemic days. Collectors and enthusiasts will argue...
