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Louis Vuitton Announces Prize for Independent Watchmakers
Independent watchmaking has been gaining rapid momentum in the last three years. Young and talented watchmakers have emerged to seek recognition (and sometimes riches) in the mould of Philippe Dufour, Kari Voutilainen, and François-Paul Journe. Now the field is about to get the nod of approval from the luxury-goods establishment, with Louis Vuitton having announced the Louis Vuitton Watch Prize for Independent Creatives. Conceived to promote “horological creativity”, the award begins in 2023 with a broad remit. It is open to anyone in watchmaking and watch design, and even from fields related to horology. Initial thoughts As the world’s largest luxury brand, Louis Vuitton has unsurprisingly been making high-end watches for some time – last year was the 20th anniversary of its first mechanical wristwatch. Following its acquisition of Geneva movement maker La Fabrique du Temps in 2012, the brand’s ambitions have grown, resulting in impressively complicated watches like the Tambour Carpe Diem, a minute repeater with automaton. From that perspective, the Louis Vuitton prize is a natural extension of the brand’s progress as a watchmaker, a way for Louis Vuitton to make known its commitment to high-end watchmaking. The fact that Louis Vuitton is using its considerable resources – the brand’s 2021 revenue was in the region of €15 billion – to support independent watchmakers is a welcome development. The prize money is substantial, reputedly in the low six ...
