SJX Watches
Cartier Introduces the Pasha de Cartier
As it does every couple of years, or decades, Cartier reintroduces one of its iconic wristwatches, this time the Pasha de Cartier. Launched in 1985 and a big hit in the decade after, the Pasha was Cartier’s original round-case bestseller, long before the Ballon Bleu. Three decades on, the new Pasha makes its debut once again at Watches & Wonders 2020 as a full-fledged collection with models for both men and women, from time-only to skeleton tourbillon, as well as diamond-set versions. Variants of the new Pasha 41 mm for men Mysterious origins Despite having a round case – Cartier is most famous for its shaped watches like the Tank and Santos – the Pasha is amongst the most historically-important Cartier timepieces, apparently. Legend has it that Cartier first created a water-resistant watch in 1934 for the fabulously wealthy Pasha of Marrakesh, Thami El Glaoui, who wanted a watch he could wear while swimming. The result was one of the first-ever luxury-sports watches. While the Parisian jeweller no doubt made a watch to fulfil the Pasha’s request, it was most likely a rectangular Tank Etanche, rather than anything resembling today’s Pasha watch. Inspired by that tale, the modern-day Pasha was born in 1985, penned by the hand of Gerald Genta, the prolific designer whose heyday in the 1970s and 1980s saw him create a string of hits, ranging from the Audemars Piguet Royal Oak to the Bulgari Bulgari. Genta’s creations were often avant-garde in their day, and his...
