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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time Time+Tide
Bulgari Octo Finissimo Ultra – Mar 31, 2022

VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time

You’ve probably seen by now that the watch that keeps breaking records has just broken another, becoming the indisputably thinnest mechanical watch of all time. The Bulgari Octo Finissimo Ultra is the logical successor to that title considering Bulgari’s train of innovation, but the most exciting prospect is that they don’t seem to be settling … ContinuedThe post VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time appeared first on Time+Tide Watches.

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price Time+Tide
TAG Heuer Mar 28, 2022

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price

Galvin Watch Company, a notable Kickstarter success, present their newest creation: the Loimu collection. Affordably priced and with a high-beat Japanese automatic movement, the release shapes up as a left-field choice for a great everyday watch. Behind the brand After gaining noteworthy industry experience working for TAG Heuer and Omega, Finnish watchmaker Susan Galvin who’s now based … ContinuedThe post MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price appeared first on Time+Tide Watches.

Jaeger-LeCoultre host Reverso celebration (and reveal the best engraving on the watch they’ve spotted in the wild) Time+Tide
Jaeger-LeCoultre host Reverso celebration Mar 27, 2022

Jaeger-LeCoultre host Reverso celebration (and reveal the best engraving on the watch they’ve spotted in the wild)

Events are back! In what had felt like an eternity attending online watch meetups and presentations, the social calendar of in-person events has finally emerged from the Covid freeze of the last two years. Jaeger-LeCoultre’s 90th Anniversary celebrations are in full swing, capturing the rich history of the Reverso along with the red-hot contemporary line-up led … ContinuedThe post Jaeger-LeCoultre host Reverso celebration (and reveal the best engraving on the watch they’ve spotted in the wild) appeared first on Time+Tide Watches.

From the world’s thinnest dive watch to an absolute monster, the NOVE Trident Automatic and Atlantean are dive watches with a difference Time+Tide
Mar 26, 2022

From the world’s thinnest dive watch to an absolute monster, the NOVE Trident Automatic and Atlantean are dive watches with a difference

There are lots of buzzwords that fly around the realm of microbrands. Innovation, function, craftsmanship - they all serve the purpose of validating a watch brand’s existence beyond the simple fact that they exist to sell watches. Sometimes it’s necessary to use these because watch collectors are biased towards brands that have centuries worth of … ContinuedThe post From the world’s thinnest dive watch to an absolute monster, the NOVE Trident Automatic and Atlantean are dive watches with a difference appeared first on Time+Tide Watches.

The LeJour Seacolt Diver is a modern dive watch with vintage swagger Time+Tide
Mar 25, 2022

The LeJour Seacolt Diver is a modern dive watch with vintage swagger

Although the name LeJour conjures up the idea of something fleeting and trendy, that portrayal of the brand couldn’t be further from the truth. The brand’s rich history began back in the 1960s when they also cased watches for names as big as Heuer and Yema. If you’re looking for a bargain in the world … ContinuedThe post The LeJour Seacolt Diver is a modern dive watch with vintage swagger appeared first on Time+Tide Watches.

Why this is the golden age of mechanical watch collecting Time+Tide
Mar 24, 2022

Why this is the golden age of mechanical watch collecting

If you’re old enough to remember the song Video Killed the Radio Star, you’re also old enough to remember a time when most people wore quartz watches. This was a time of breakdancing, big hair, even bigger shoulder pads, and every song on the radio having at least one saxophone solo. The 80s might have … ContinuedThe post Why this is the golden age of mechanical watch collecting appeared first on Time+Tide Watches.

Explained: Bulgari Debuts the Thinnest Mechanical Watch SJX Watches
Bulgari Debuts Mar 22, 2022

Explained: Bulgari Debuts the Thinnest Mechanical Watch

After notching up several world records for the thinnest watch in various categories, Bulgari had yet to claim the title of the thinnest mechanical watch. Piaget took the title in 2018 with the announcement of the AUC, which became commercially available in 2020. But the Roman jeweller has finally bested its rivals with the Octo Finissimo Ultra, which is an astonishing 1.8 mm tall from crystal to case back, making it the thinnest watch on the market today (and also the thinnest in decades). It’s 0.2 mm slimmer than the Piaget AUC. The Ultra is certainly less, but is it more accomplished? Initial thoughts Trumping the previous title holder by a sizeable margin of 10%, the Octo Finissimo Ultra is an impressive achievement, even though the race to the be the flattest has been ongoing for a long time. For starters, the Ultra does well in terms of design. While the design is based on the long standing Octo Finissimo, it doesn’t take away from its appeal. The Ultra is the sportiest watch among the thinnest of ultra-thin watches, with striking contemporary lines. And it is very much a watch of today, literally. The large barrel ratchet wheel is engraved with a QR code providing access to an NFT artwork that accompanies each watch. It is tacky both as an idea and also up close, but at a distance the pattern of the code could pass for a decorative motif that fills up what would otherwise be a wide open space. Keeping current But the burning question is how did Bulgari’s ...

LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm Time+Tide
Bulgari Octo Finissimo Ultra Mar 21, 2022

LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm

With a marketplace that thrives on the emotional connection between consumer and brand heritage, anniversary milestones have become a prominent moment for manufacturers to celebrate their creations. Typically we see a storied reference executed in limited numbers, with a new special dial, and, perhaps, a precious case metal, with a commemorative caseback or winding rotor. … ContinuedThe post LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm appeared first on Time+Tide Watches.

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise Quill & Pad
MB&F; Mar 20, 2022

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise

Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

HANDS-ON: The Jaeger-LeCoultre Reverso Tribute Nonantième is a fitting birthday celebration of a truly classic watch Time+Tide
Jaeger-LeCoultre Reverso Tribute Nonantième Mar 17, 2022

HANDS-ON: The Jaeger-LeCoultre Reverso Tribute Nonantième is a fitting birthday celebration of a truly classic watch

It’s not often that a 90th anniversary is celebrated with as much grandeur as say a 50th for example, but Jaeger-LeCoultre like to celebrate a little bit differently. The Jaeger-LeCoultre Reverso Tribute Nonantième marks 90 years since the introduction of their incredible rectangular flipping watch that has remained relevant throughout every trend and fashion of … ContinuedThe post HANDS-ON: The Jaeger-LeCoultre Reverso Tribute Nonantième is a fitting birthday celebration of a truly classic watch appeared first on Time+Tide Watches.

Formula 1 Season Preview – The teams and their watch sponsors (Part One) Time+Tide
Mar 16, 2022

Formula 1 Season Preview – The teams and their watch sponsors (Part One)

All bets are off for the 2022 Formula 1 season, with sweeping regulation changes that promise to shake up the pecking order that we’ve all grown so tired of over the last eight years. The big names will always have an advantage when it comes to funding and organisational streamlining, but with a strict budget … ContinuedThe post Formula 1 Season Preview – The teams and their watch sponsors (Part One) appeared first on Time+Tide Watches.

WHO TO FOLLOW: @Laetitia_hirschy and the Watch Femme community she is helping to build Time+Tide
Mar 11, 2022

WHO TO FOLLOW: @Laetitia_hirschy and the Watch Femme community she is helping to build

Watch brands aren’t always the best communicators. After creating what many would consider works of art for the wrist, there sometimes exists a disconnect. “Why am I trying to sell this? It sells itself.” It’s in these moments that a good public relations firm can bridge the gap, helping a potential customer understand why that … ContinuedThe post WHO TO FOLLOW: @Laetitia_hirschy and the Watch Femme community she is helping to build appeared first on Time+Tide Watches.

Uma Thurman, Rihanna, Dua Lipa and more confirm this Cartier remains the go-to power watch Time+Tide
Cartier remains Mar 10, 2022

Uma Thurman, Rihanna, Dua Lipa and more confirm this Cartier remains the go-to power watch

There are actors in Hollywood who get typecast, playing the same kind of character over and over. How many different ways can Vin Diesel, The Rock, and Jason Statham save the world? When will Michael Cera get to be something other than the lovable geek, or Seth Rogen the lovable stoner schlub? But, today, I … ContinuedThe post Uma Thurman, Rihanna, Dua Lipa and more confirm this Cartier remains the go-to power watch appeared first on Time+Tide Watches.