Results for The Swatch Group

BUSINESS NEWS: Why the Swatch Group has millions of watches sitting in warehouses

The Swatch Group have published their 2019 Half-Year Report, revealing some interesting information. The group has reported an increase in their inventory levels, which include components, movements and watches, to a total of 7.1 billion Swiss francs (up 2.6 per cent from 2018). More broadly, the group, which owns brands such as Tissot, Longines and … ContinuedThe post BUSINESS NEWS: Why the Swatch Group has millions of watches sitting in warehouses appeared first on Time+Tide Watches.

A Record Three REVOLUTION Awards For The Swatch Group

Since its inception in 2005, REVOLUTION has honoured the very best of the watch world with its annual awards round-up. Every year, the eagerly anticipated REVOLUTION Awards presents in a range of categories such as Best Men’s Watch, Best Design, Man of the Year and Lifetime Achievement. In 2012, the Swatch Group netted two REVOLUTION […]

Reasons Behind the Swatch Group’s Profit Slump and How Things Could Improve

In-Depth: Taking The Swatch Group Manufacture Tour

Two hundred reporters, three days, six towns, six brands, zero Baselworld.

Introducing: Rado Celebrates Four Decades Of Ceramic With The Integral 40-Year Anniversary Edition

What We Know Rado is a brand that's synonymous with ceramic. If I think about the brand's catalog, the weird, quirky shapes in glossy blacks and whites are what shine above the rest, both metaphorically and literally speaking. But it speaks to the brand and its long history with the material, 40 years in fact, as well as its share of the ceramic watch market around the sub-ten-thousand-dollar price point. Now, Rado is a curious brand within the Swatch Group, as it's not talked about as much in the United States compared to many of the other brands at its price point. And that's certainly due to America being the brand's smallest market by far. Its nickname of "the Rolex of India" certainly carries some weight, thanks to 42% of its business being in India, the Middle East, and Africa. In India, the most populous country in the world, the market share is a whopping 50% of watches between CHF 1,000 and 3,700 (per the brand). This year marks a big anniversary for Rado, commemorating 40 years since the debut of the Integral, the brand's first watch featuring ceramic. And so this occasion brings forth the Integral 40-Year Anniversary edition, an absolute throwback to the original that retains its very definitely 80s look. Clad in shiny black and gold, it preserves the original design's rectangular case, albeit in slightly larger dimensions each way, with a 28mm width and 39.8mm length. The new Integral 40-Year Anniversary (left) and the original (right). Thanks to the Rado R279 ...

In Depth: Laboratoire de Précision

Alongside the launch of the Omega Constellation Observatory, we were among the first members of the public granted access to the Swatch Group’s Laboratoire de Précision (LP), a new independent chronometer testing institute with facilities in Omega’s native Biel/Bienne and Villeret. The new organisation does not redefine chronometer norms, but it has developed a new acoustic certification process that is more automated and provides client brands with a richer performance data set - a unique capability that has implications beyond mere certification. Laboratoire de Précision. Image – Omega Initial thoughts The debut of the Constellation Observatory, the first watch certified by LP and the first-ever two-handed Master Chronometer, was greeted with a mixed feedback from both collectors and the press. Some found the choice to launch a chronometer without a seconds hand heretical, viewing it as a gimmick to promote LP’s new testing process. The Omega Constellation Observatory is the first watch to complete chronometer certification at LP. Regardless of how one feels about the two-handed aspect of the watch - I found the design balanced and appealing, even if the concept is a bit quirky - the launch placed a renewed focus on the way official chronometers are tested and certified. Many were confused by the claimed novelty of acoustic testing, given the universal presence of Witschi machines on watchmakers’ benches. Indeed, the method is not new. What is new is t...

Stéphane Pierre’s Inaugural L’Impétrant is Bi-Retrograde

A new independent voice emerges with the L’Impétrant, the debut watch from Stéphane Pierre, combining a bi-retrograde time display with an architecturally distinctive movement. Put together by an all-star roster of specialists, the L’Impétrant is a fresh take on a familiar format. Initial thoughts The central question with any debuting independent is whether ambition matches execution. Stéphane Pierre’s L’Impétrant is quirky and eccentric - and just as importantly seems well made thanks to the efforts of some 20 contributing specialists across fields such as movement construction, machining, electroplating, stamping and finishing. Given the evergreen popularity of the high-end, time-only format, it may well find its audience. The L’Impétrant’s visual staple is a set of enormous 19 mm retrograde hands - one for the minutes and the other for the hours. The bi-retrograde complication is no longer uncommon, but The L’Impétrant’s overlapping arrangement of the hands, and the luxurious construction of the mechanism, is unusual, helping it stand out within this niche. The mastermind behind the L’Impétrant has had an unusual career. Stéphane Pierre originally trained as a mechanical engineer and, intriguingly, has spent time working for both the Swatch Group and in the military sector. The L’Impétrant is essentially a very high-end time-only watch, and as such it enters a crowded market. However, rather than just developing a basic time-only watch...

Tissot Visodate Automatic Review

Tissot traces its long history back to 1853, when it was founded in Switzerland’s Jura Mountains by the father-son watchmaking team of Charles-Félicien and Charles-Émile Tissot.  Today part of the Swatch Group, Tissot can lay claim to several watchmaking milestones throughout its history, including the first pocket watch to display two time zones in 1853; the first watch built to resist magnetism, the Antimagnetique, in 1930; and the first tactile-screen multifunction digital watch, the T-Touch, in 1999, years before the smartwatch would come into existence. Today, Tissot markets more than 4 million watches per year to more than 160 countries and is known for producing what its parent group terms “midrange market” watches that are prized for their price-to-value ratio.  Tissot’s 1950s-era Visodate was among the first fleet of watches to introduce an integrated date complication, but the line’s contemporary renditions have continuously flown under the radar within the enthusiast community – until today, that is. New for 2026, the brand has given the collection a complete overhaul, revamping the Visodate to be more everyday-carry friendly than ever without sacrificing its quintessential retro flair.  [toc-section heading="History And Context"]  Vintage 1950s Tissot Visodate Advertisement The original Tissot Visodate hit shelves in 1953, marking 100 years since Tissot’s founding. It was not the first wristwatch with a date display in a window - that woul...

Introducing: The Hamilton American Classic Intramatic Chronograph H In Green, Brown, Or Blue

This seems to be the week of the reverse pandas at the Swatch Group. You probably already saw the two Speedmaster Professional Moonwatches with glossy black and white dials that Omega launched earlier this week. Now, Hamilton also introduces three new chronograph references. They are all inspired by the vintage racing culture of the ’50s […] Visit Introducing: The Hamilton American Classic Intramatic Chronograph H In Green, Brown, Or Blue to read the full article.

Why The Certina Argonaut Is A Vintage Gem

We have a fondness for Certina here at Fratello. Now owned by the Swatch Group, the brand offers good bang for your buck with its solid modern lineup of tool and dress watches. But Certina is also one of those brands that is such a treasure trove for vintage-watch hunting, and one of its many […] Visit Why The Certina Argonaut Is A Vintage Gem to read the full article.

Longines Hydroconquest Review: So Much Watch For $2,000

The Longines Hydroconquest has been around since its debut in 2007 and in that time it has come to be one of the staple entry level luxury dive watches. And it’s certainly for good reason considering just how much quality is on offer for the price which is in no small part thanks to the brand’s positioning under the Swatch Group umbrella. Derived from the classic Longines Conquest collection, the Hydroconquest is a decidedly un-vintage inspired dive watch that rather leans into contemporary design. Given how much safer a vintage-inspired design is these days, I give Longines a lot of credit for developing and nurturing this collection over the last 18 years. After all, having the Legend Diver as a sibling sets a rather high bar. The Hydroconquest was refreshed back in 2018 when it gained a ceramic bezel which, quaint as it might seem today, was not such a universally available option at the price point. Here I will get into the standard model as well as the excellent GMT iteration that was released back in 2023. [toc-section heading="Longines Hydroconquest Case"] This watch is available in several case size iterations ranging from a 32mm quartz model all the way up to a 43mm all black ceramic case iteration. I want to talk about the 41mm size which is also likely the most popular for obvious reasons. Measuring 41mm wide and 11.9mm thick with a 51.1mm lug-to-lug height, the Hydroconquest does stretch out onto the higher side of that 50mm L2L, meaning it wears on the big...

Tissot Forges Ahead with the PRX 38 mm in Damascus Steel

In just four short years the Tissot PRX has become a runaway success, spawning variants in almost every imaginable size and colour, but the new PRX 38 mm in Damascus steel stands apart. The patterned case and dial give it a tactile, almost artisanal quality rarely seen at this price point, with randomised striations that make each watch unique. Priced at a reasonable premium compared to the standard model, the Damascus steel case and dial of the new PRX are the result of forging and folding multiple steel alloys, which are then etched with acid to reveal a distinctive texture. Initial thoughts The PRX has proven to be widely successful for Tissot, and is now available in countless sizes, colours, and materials. Many are forgettable, but a few stand out. The Damascus steel variant is among the latter. The new PRX in Damascus Steel is one of the best yet, especially in the nearly perfect 38 mm size that will fit well on just about every wrist, big or small. The patterned grey texture found on the case and dial is immediately appealing, and while a full Damascus steel bracelet would have been even better, the leather strap helps keep costs in check and avoids the trap of looking too busy. Like other PRX models, the Damascus steel edition features the Swatch Group’s signature Powermatic 80 movement, which offers a convenient 80 hour power reserve, which should last through the weekend for all but the most sedentary lifestyles. It’s not much to look at, but that’s alright...

Strap or Bracelet? Ming’s Laser-Formed Titanium Mesh is Both

Ming has unveiled the Polymesh strap, described by the brand as the world’s first 3D-printed titanium watch bracelet. Blurring the line between bracelet and strap, it’s comprised of 1,693 articulating grade 5 titanium components. Designed to fit any Ming case with 20 mm lugs, the Polymesh strap reflects the brand’s growing ambitions. Initial thoughts The Polymesh strap illustrates the important function that independent brands like Ming play in the watchmaking ecosystem; they can explore concepts that big brands cannot. Large industrial brands are, to some extent, locked in a cage of their own making. On one hand, they have scale and distribution, but on the other, any innovation must be tested exhaustively to ensure it won’t complicate service channels. Ming exists in a sweet spot, with enough market traction to confidently invest in the development of new ideas, and the nimble size to take decisive action. In this context, it’s not surprising to see the first 3D-printed wristwatch bracelet come from a brand like Ming rather than an industrial powerhouse like Rolex or the Swatch Group. The concept itself is inherently interesting. It might be called a bracelet or a strap, but regardless of the nomenclature, it’s intended to offer both the dense, draping feel of a bracelet with the supple flexibility of a strap, made possible through additive manufacturing. As with any truly novel concept, the Polymesh strap likely needs to be experienced firsthand to be fully...

Introducing – In Game and On the Wrist, The New Hamilton Khaki Field “Call of Duty Black Ops 7”

Once an American brand, now owned by the Swatch Group, Hamilton is a watchmaker with more than timepieces. It has fascinating stories to tell. We can’t forget the brand’s involvement in cinema, having been featured in over 500 movies since 1932 and its appearance in Shanghai Express, and then important features such as a futuristic […]

Tissot Marks 50th Anniversary of Grendizer

Almost exactly a year after launching a special edition of the PRX celebrating the short-lived but much-loved Japanese anime series, Tissot returns with the PRX Grendizer 50th Anniversary Special Edition. Given its niche sensibility, the new addition to the PRX collection will fly under the radar for most watch buyers but should strike a chord with anime fans. Limited to 1,975 pieces, a nod to series’ debut 50 years ago, the watch is mostly standard PRX fare, but with an all-black finish and a lume-embossed dial depicting Grendizer, capped with an 18k gold seconds hand that references the hero’s signature weapon – the Double Harken. The upper section of the dial flange is engraved with the series’ Japanese title, “UFOロボ グレンダイザー” Initial thoughts Close on the heels of the RockWatch, the introduction of another limited edition of the PRX is telling. Tissot has long been the standard-bearer for value-priced watches within the Swatch Group portfolio, but value-oriented pricing can only get you so far; collectors buy watches because they are exciting. And the Grendizer is certainly that, managing to transform the widely appealing but somewhat generic ’70s look of the PRX into something more distinctive. In other words, it’s not trying to look like anything else. The watch itself is the familiar PRX, meaning it has an easy-wearing 40 mm case that’s a hair under 11 mm thick. But here the stainless steel case is coated with a black finish, and t...

Review: the RGM Model 222-RR “Ferguson”

This has been a great year for American watchmaking. It just feels like there’s an interest in watches made in America that I haven’t really observed in years past. There are a few reasons for this, I think, including the continued uncertainty regarding tariffs placed on imported watches from Switzerland and elsewhere, as well as a handful of brands that are doing some very interesting things here in the United States, and rethinking what defines “American watchmaking” to begin with. And while I’m genuinely very excited about new brands like Cornell, 5280, Typsim, and a variety of others that bring new ideas to the American watchmaking landscape and are indeed actively producing components for their timepieces in America, it’s worth reminding ourselves that some brands have been doing interesting things on these shores for years.  Roland Murphy is a legendary figure in contemporary American watchmaking, and for those of us celebrating a renewed interest in domestic watch manufacturing, Roland and his RGM brand need to be part of the conversation. RGM was founded in 1992, and Roland and his team have been consistently pushing the envelope forward in American watch production ever since. Based in Lancaster, PA (the historic home of Hamilton before the Swatch Group acquisition and a move to Switzerland) RGM produces a variety of watches that showcase American watchmaking in different ways. The catalog consists of watches with American made movements, dials decora...

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

Affordable Excellence: How High End Watch Brands are Creating Accessible Options for the Enthusiast

It is a global phenomenon: some of the most exclusive independent watch brands have in the last five years created more accessible and more affordable sister brands or collections. These are undoubtedly linked to the main brand thanks to similar design features and a similar spirit. Just look at MB&F; and its M.A.D.Editions in Switzerland, Grönefeld and Grøne in the Netherlands, and Hajime Asaoka with Kurono Tokyo. Their normal offering is in the tens or hundreds of thousands of dollars, and now their sister brands offer watches for a few thousand – and you don’t have to wait for years to get a watch.  Why are they doing this? What effect does it have on the general perception of the main brand? What are the collectors’ reactions to the more accessible offerings? Occasionally, it goes in the other direction. The Finnish brand Leijona’s Heritage 1907 Collection punches above its weight. It shows that a quartz based, mass market brand can make Swiss Made mechanicals together with a legend like Kari Voutilainen. We’ll get back to that. Just as we’ll get to Swatch’s recent collaborations with its fancier siblings within the Swatch Group. This phenomenon is all but new. Just look at Rolex and Tudor, the latter registered in 1926. “It was exactly the same as what we see today. Rolex founder (Hans) Wilsdorf wanted to offer high-quality watches at more affordable prices,” said watch expert Gianfranco Ritschel. Another example, half a century removed, is Cartie...

Insight: Hairspring Materials and Evolution Part II

Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...

Hamilton Khaki Field Mechanical Review

Is there a contemporary field watch as beloved and versatile as the Hamilton Khaki Field Mechanical? At this point the illustrious military history of the Khaki Field watch has been thoroughly explored (and if you’re not familiar with it, our resident historian Mark Bernardo has written an encyclopedic guide here). In short, Hamilton produced over a million watches for the United States military during World War II with its field watch in specific garnering praise for its universally consistent quality. This predecessor to the Khaki Field was a 34mm-wide field watch done in a chrome-plated metal case with radium lume dials and a manual-wind Caliber 987 movement. The modern Hamilton Watch Company was bought by the Swatch Group in 1974 with much of the production already having moved to Switzerland in 1969. The brand’s reassertion as a bonafide, authentic maker of military tool watches with historical provenance proliferated as an entire collection under the “Khaki” umbrella. While it was still producing watches for actual military units in the 1980s and ‘90s, Hamilton had done well by marketing to civilians once again in the wake of the Vietnam War. These early post-war civilian Hamilton Khaki watches were co-branded with retailers like Brookstone, Orvis, and L.L. Bean. This was also the time during which the “Khaki” logo began popping up on their dials. In 2018, Hamilton released the Khaki Field Mechanical which has gone on to be one of the most popular and b...

Inside Akrivia’s Enamel Workshop in Geneva

The world of Swiss watchmaking is a small one; everyone seems to know everyone. This is especially true among the exclusive ranks of enamellers. In total, there are about 120 practicing enamellers in Switzerland, largely concentrated in Geneva, which has been a leading hub for fine enamelling for more the 400 years. Of these, four artisans have recently taken up residence at Émailleurs de la Cité (EC) in Geneva’s Old Town. A newly established enamel workshop founded by Rexhep Rexhepi of Akrivia and Florent Olivier Martin, EC crafts a small number of grand feu enamel dials annually for Mr Rexhepi’s own watches and for select clients like Biver. Though recently opened, the workshop has the feel of a mature and highly organised operation, benefiting from the obvious experience of the staff – Mr Martin was formerly the production director at the respected dial specialist Olivier Vaucher – and the attention to detail for which Mr Rexhepi is known. The enamel workshop is a fitting addition to his growing empire, and is conveniently located just steps away from Akrivia’s watchmaking atelier on Grand-Rue, the picturesque cobblestone thoroughfare that runs through the Old Town. The hand-engraved gratté pattern is applied personally by Mr Rexhepi. The art of enamel Brands like Patek Philippe consider enamel a “rare handcraft”, and for good reason. While industrial groups like the Swatch Group seem to have largely mastered the production of quality enamel dials at (v...

Hands-On With The Colorful New Certina DS-X GMT

Well, well, well… It appears that Certina isn’t standing still and allowing microbrands to have all the fun with color. The new DS-X GMT collection consists of five new models. One visited us at Fratello HQ, and it marks a real departure for Certina and the Swatch Group in general. Gear up for fun, affordable, […] Visit Hands-On With The Colorful New Certina DS-X GMT to read the full article.

Introducing – Mido Adds a Chic Gold PVD Version to its Ocean Star GMT

Mido, a mid-level brand owned by the Swatch Group, is well known for its capacity to deliver solid horological content at a fair price, but also with a rather cool sense of design. Check the recent Ocean Star 39 and you’ll have a great idea of what we’re talking about. Another watch that always made […]

Blancpain Swatch Review

The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...

The New Tissot PRC 100 Is a Solar Sensation (Hands-On)

While the PRC 100 Solar proved tough enough for Central Australia, would it be able to withstand the daily activities of an upper-middle class watch nerd? Let’s find out! What We Love: Elegant, classic design Reliable and robust Wears slim and close to the wrist What We Don’t: The visible solar cells might put some people off Blank caseback — a blessing and a curse Can they add a microadjustment? Overall Rating: 9/10 Value for Money: 10/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Everyone loves a reboot — whether it’s Michael Mann’s Heat, Robert Eggers’ Nosferatu, or Todd Howard’s Oblivion, there’s something magnetic about a classic getting the modern treatment. The watch world is no different. Heritage designs have seen a renaissance, with luxury brands like Zenith, TAG Heuer, and Rolex bringing back beloved models. Timepieces like the Chronomaster Revival Shadow, Carrera Glassbox, and Land-Dweller either faithfully revive past icons or remix archival elements into something fresh. Neo-vintage revivals — more recent classics brought back into production — are also gaining traction. While Omega’s Constellation and Piaget’s Polo ’79 represent the high end, this trend has seeped into the more accessible tier of watchmaking. Japanese powerhouses Seiko and Citizen have often led the charge, but one European brand stands tall among them: Tissot. Part of the Swatch Group, Tissot made waves in 2021 with the PRX, a heritage-inspired hit th...