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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

CODE41: The subversive watch brand that dared to tell the truth and its latest crazy idea… Time+Tide
Dec 9, 2021

CODE41: The subversive watch brand that dared to tell the truth and its latest crazy idea…

Interviewing the CEOs of watch brands can prove to be a tiring business.  You have to circumnavigate all that smiling evasion, the confected optimism and promises for exciting releases “coming soon but which we can’t talk about yet”. Claudio D’Amore, the CEO of CODE 41, is very different.  While most of the watch industry relies … ContinuedThe post CODE41: The subversive watch brand that dared to tell the truth and its latest crazy idea… appeared first on Time+Tide Watches.

The Story of the World’s Most Famous Reversible Watch SJX Watches
Dec 6, 2021

The Story of the World’s Most Famous Reversible Watch

History’s most famous reversible wristwatch would never have been invented were it not for Joseph Ford Sherer, then a lieutenant in the 44th Regiment of Sylhet Light Infantry of the East India Company’s army. The story begins in the middle of the 19th century in Manipur, a state in east British India, where Lieutenant Sherer observes locals play a game known as sagol kangjei. Translating as “horse hockey”, the game was long played by local royalty. The game has players on horseback wielding sticks to hit a ball across a rectangular field. The Lieutenant reported his observations to his boss, Captain Robert Stewart. The two men eventually began to play the game, which evolved into what is now known as polo. In March 1859 Sherer and Stewart established their own polo club, Silchar Kangjai Club, and four years later the earliest written rulebook for polo was. With that, the pair started a long tradition of polo-playing among British soldiers in India. And soon polo would find its way around the world with polo-playing soldiers across the Commonwealth – the first polo match was played in Europe sometime in the late 1860s. Lieutenant Joseph Sherer, Assistant to the Superintendent of Cachar (second from left), with his bearers, Manipur, 1861. Image – National Army Museum As the game grew in popularity, a problem arose: polo players would often damage the crystals on their wristwatches, sometimes with errant mallets. During a visit to India in 1930, César de Trey ...

EDITOR’S PICK: The 7 watch-collecting commandments of Shark Tank’s Kevin O’Leary Time+Tide
Dec 6, 2021

EDITOR’S PICK: The 7 watch-collecting commandments of Shark Tank’s Kevin O’Leary

EDITOR’S NOTE: Imagine you could spent pretty much whatever you liked on watches. You had deep enough pockets to essentially ignore budgetary concerns and snap up virtually any new watch that you fancied. It’s a dream scenario for most watch lovers, but that’s the reality for Shark Tank investor Kevin O’Leary, thanks to his estimated … ContinuedThe post EDITOR’S PICK: The 7 watch-collecting commandments of Shark Tank’s Kevin O’Leary appeared first on Time+Tide Watches.

Kevin Hart’s watch collection is the stuff of your horological dreams Time+Tide
Dec 5, 2021

Kevin Hart’s watch collection is the stuff of your horological dreams

There is something special about a comedian’s ability to make you laugh. For a few moments in time, all your defences come down so that the stresses of life melt away. And chances are, if you’ve been laughing over the past decade, one man has been the deliverer of many of those jokes. That would … ContinuedThe post Kevin Hart’s watch collection is the stuff of your horological dreams appeared first on Time+Tide Watches.

The worst thing I’ve ever done to a watch (or why you shouldn’t dunk an Omega Seamaster in Berocca) Time+Tide
Omega Seamaster Dec 2, 2021

The worst thing I’ve ever done to a watch (or why you shouldn’t dunk an Omega Seamaster in Berocca)

Wear and tear often bolsters the appeal of a vintage watch. Picture a chronograph dial aged to a warm tropical hue, or a diver’s watch shadowed with caramel patina. Rather than signs of decay, such well-worn details are celebrated as adding character and authenticity. Like the laughter lines on an old man’s face, they’re testimony … ContinuedThe post The worst thing I’ve ever done to a watch (or why you shouldn’t dunk an Omega Seamaster in Berocca) appeared first on Time+Tide Watches.

MICRO MONDAYS: The RZE Fortitude delivers a rugged pilot’s watch for under $500 Time+Tide
Nov 29, 2021

MICRO MONDAYS: The RZE Fortitude delivers a rugged pilot’s watch for under $500

What is it about pilot watches that makes them so popular? Is it their historically superior legibility? Maybe it’s the incorporation of aeronautical elements into the design? Or is it that utilitarian aesthetic that speaks to everyone’s collector spirit? Whatever the reasons are, it’s impossible to not see how passionate people get about their pilot … ContinuedThe post MICRO MONDAYS: The RZE Fortitude delivers a rugged pilot’s watch for under $500 appeared first on Time+Tide Watches.

The Collector’s Crossroads: Why I don’t have a grail watch Time+Tide
Oris ed dealers are pitching Nov 27, 2021

The Collector’s Crossroads: Why I don’t have a grail watch

It’s that time of year again. Black Friday. Where authorised dealers are pitching some of the best deals you’ve seen all year. Brands are ready to turn over old stock at amazing discounts with some of the marquee watches of the past slowly whispering in your ear: “Buy me. You know you want to. I … ContinuedThe post The Collector’s Crossroads: Why I don’t have a grail watch appeared first on Time+Tide Watches.

Konstantin Chaykin Introduces the Minions Watch SJX Watches
Konstantin Chaykin Nov 27, 2021

Konstantin Chaykin Introduces the Minions Watch

Konstantin Chaykin has iterated his bestselling Wristmon Joker frequently, installing new faces and complications  the “rolling eye” time display, including the sci-fi Martian Tourbillon that tells the time and date on Mars. Now he takes inspiration from Minions, a spin-off from the Despicable Me animated film franchise. The Minions Watch recreates the diminutive yellow characters who are the henchmen of Gru, the supervillain protagonist of the movies. While it sticks to the same formula, the Minions Watch is slightly more compact than its predecessors, making it more wearable. Initial thoughts All of Konstantin Chaykin’s Joker watches are appealing because of their whimsical mechanics. Though Mr Chaykin has done a good number of variants, the Minions Watch stands out for being inspired by pop culture, which gives his signature watch a new dimension, at least relative to contemporary life. That said, Minions might not have the longevity of Mickey Mouse or other iconic animated films, which might limit the long-term appeal of this watch. That said, the Minions Watch costs about the same as the earlier Joker models, while also being more wearable, making it an appealing proposition on its own. A familiar face The Minions Watch sticks to the same formula as past Wristmon Joker models: the dial has a “rolling eye” display with the left eye indicating the hours and the right eye, the minutes. Just below is the moon phase display contained within the Minion’s mo...

DUBAI WIND DOWN: “Rolex is actually the most authentic watch brand in the industry” – Maximilian Büsser Time+Tide
Rolex Nov 26, 2021

DUBAI WIND DOWN: “Rolex is actually the most authentic watch brand in the industry” – Maximilian Büsser

Another day of Dubai Watch Week comes to an end and the insightful discussions and excitement of fresh novelties keep coming. While I have only been here for days, I already feel at home on the fair grounds and, with the new friends I have made throughout the week, it is as if we have … ContinuedThe post DUBAI WIND DOWN: “Rolex is actually the most authentic watch brand in the industry” – Maximilian Büsser appeared first on Time+Tide Watches.

PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F; x Bulgari Legacy Machine FlyingT Allegra Time+Tide
Bulgari Legacy Machine FlyingT Allegra Nov 25, 2021

PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F; x Bulgari Legacy Machine FlyingT Allegra

What did you do to express your creativity over the COVID-19 lockdowns? Get a sourdough starter-kit? Sit with your kids and fill endless reams of paper with drawings from Kids Art Hub YouTube tutorials? Learn to knit? Fabrizio Buonamassa Stigliani and Max Büsser designed a watch together. Comfortingly for the rest of us, who aren’t … ContinuedThe post PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F; x Bulgari Legacy Machine FlyingT Allegra appeared first on Time+Tide Watches.

Thinking outside the (watch) box with Jaeger-LeCoultre and designer Henry Wilson Time+Tide
Jaeger-LeCoultre Nov 22, 2021

Thinking outside the (watch) box with Jaeger-LeCoultre and designer Henry Wilson

If you’ve been collecting watches for any meaningful length of time, you’ve probably got the storage of said timepieces sorted out. But let me ask you this: do you actually display your watches? No doubt a great deal of time, effort and thought has gone into curating your collection. It should be a reflection of  … ContinuedThe post Thinking outside the (watch) box with Jaeger-LeCoultre and designer Henry Wilson appeared first on Time+Tide Watches.

Surviving (And Enjoying) The Great Geneva Watch Auction Week Of November 2021: Harbinger Of Boom Or (Imminent) Doom? Quill & Pad
Nov 19, 2021

Surviving (And Enjoying) The Great Geneva Watch Auction Week Of November 2021: Harbinger Of Boom Or (Imminent) Doom?

If you were there, you won’t forget it soon. And if you weren’t, you are still going to be hearing about it for a very long time indeed. GaryG posits that the November 2021 Geneva auction week will be remembered as the point in time at which either the value of collectible watches reached a new plateau from which they only continued to climb or the bubble in prices for pieces from certain makers reached its most outrageous dimensions before deflating or imploding. Here's what happened.

OPINION: The second-hand watch boom and the elephant in the room Time+Tide
Casio nal wrist cheese turns Nov 19, 2021

OPINION: The second-hand watch boom and the elephant in the room

A watch is a curiously intimate possession. It’s worn on a person’s skin right next to their beating pulse as they engage in all the filth and fury of daily life. Thankfully, this close proximity (and occasional wrist cheese) turns out to be no barrier to the rocketing appeal of second-hand watches. The Deloitte Swiss … ContinuedThe post OPINION: The second-hand watch boom and the elephant in the room appeared first on Time+Tide Watches.

5 reasons you need to buy the new issue of NOW, the T+T Watch Buying Guide (including the story behind this Rolex) Time+Tide
Rolex Nov 14, 2021

5 reasons you need to buy the new issue of NOW, the T+T Watch Buying Guide (including the story behind this Rolex)

How many watches were released in 2021? That’s right – an absolute shit-ton (we counted). So where can you start to navigate this galaxy of wrist-bound options in just one place? Yep, you guessed it: Time+Tide’s NOW magazine Watch Buying Guide. But that’s not all. We’ve also assembled a wildly entertaining assortment of some of … ContinuedThe post 5 reasons you need to buy the new issue of NOW, the T+T Watch Buying Guide (including the story behind this Rolex) appeared first on Time+Tide Watches.

When high fashion collides with high function – the paradox of the haute couture tool watch Time+Tide
Rado x Nov 14, 2021

When high fashion collides with high function – the paradox of the haute couture tool watch

Okay, weird question: Can a high fashion house known for made-to-measure dresses, luxurious silk scarves or fine handbags produce a legitimate tool watch? What? Who would even ask something like that? What kind of weirdo are you?!! Me, that’s who. I’m your huckleberry. I’m the one who will ask “why not?” more often than “why?”.  … ContinuedThe post When high fashion collides with high function – the paradox of the haute couture tool watch appeared first on Time+Tide Watches.

The evolution of Jay-Z’s watch collection: 99 problems but a bare wrist ain’t one Time+Tide
Nov 13, 2021

The evolution of Jay-Z’s watch collection: 99 problems but a bare wrist ain’t one

Most of us have a dream of making it big. Even when such heights seem impossible, seeing that achievement in others provides the extra boost you need to keep striving for your own goals. Which is how I felt watching Jay-Z get inducted into the Rock and Roll Hall of Fame. I happily watched his … ContinuedThe post The evolution of Jay-Z’s watch collection: 99 problems but a bare wrist ain’t one appeared first on Time+Tide Watches.

The alternative sports watch: Breguet Marine Chronographe 5527, new in Titanium case Deployant
Breguet Marine Chronographe 5527 new Nov 13, 2021

The alternative sports watch: Breguet Marine Chronographe 5527, new in Titanium case

The watch is an excellent offering from the brand, and is very appealing within the the dive/sports range chronograph segment. Overall, the watch looks great, and has a pedigree movement to run it. At a retail price of US$28,700 for 18K white or rose gold and US$18,500 for titanium, the watch presents a much welcome variety to the dominant Audemars Piguet Royal Oak Offshore and Vacheron Constantin Overseas.

INTRODUCING: The Blancpain Bathyscaphe Titanium is a sexy beast of a dive watch Time+Tide
Blancpain Bathyscaphe Titanium Nov 9, 2021

INTRODUCING: The Blancpain Bathyscaphe Titanium is a sexy beast of a dive watch

Fifty Fathoms.  It’s a reference to an antiquated British unit of measure of approximately 91 and a half metres, but in the realm of horology, it’s synonymous with one of the first (along with Rolex’s Submariner) purpose-built dive watches, and its history is long and storied. First introduced in 1953, the original Blancpain Fifty Fathoms … ContinuedThe post INTRODUCING: The Blancpain Bathyscaphe Titanium is a sexy beast of a dive watch appeared first on Time+Tide Watches.

The Delft Watch Works Oostpoort delivers casual dress vibes at a compelling price Time+Tide
Nov 6, 2021

The Delft Watch Works Oostpoort delivers casual dress vibes at a compelling price

In an era of smartphones and smartwatches, the traditional timepiece became a bit of a niche accessory. Why, after all, should you spend your expendable cash on a luxury object that is, in a practical sense, essentially redundant? But the watch community is growing at an exponential rate, with more and more people finding themselves … ContinuedThe post The Delft Watch Works Oostpoort delivers casual dress vibes at a compelling price appeared first on Time+Tide Watches.

A WEEK ON THE WRIST: The Unimatic U3-FFF is a distinctive bargain of a dive watch that proves less is more Time+Tide
Unimatic Nov 6, 2021

A WEEK ON THE WRIST: The Unimatic U3-FFF is a distinctive bargain of a dive watch that proves less is more

In today’s watch world, Unimatic are punching above their weight. Founded in 2015 by two Italian industrial design students, this relatively new company has established a clean and unique core style in an environment flooded with start-ups and Kickstarter watches. Often the key to good design (and indeed writing) is to edit down.  Just because you … ContinuedThe post A WEEK ON THE WRIST: The Unimatic U3-FFF is a distinctive bargain of a dive watch that proves less is more appeared first on Time+Tide Watches.