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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Louis Vuitton Flexes their Watchmaking Skills with a Flurry of LVMH Watch Week Novelties Worn & Wound
Louis Vuitton Flexes their Watchmaking Skills Jan 20, 2026

Louis Vuitton Flexes their Watchmaking Skills with a Flurry of LVMH Watch Week Novelties

Fashion houses are often only as strong as consumers’ nostalgia for their heyday. As more time passes between a brand’s peak and its current incarnation, the connection to what it once represented can become increasingly tenuous. In some cases, that link barely holds at all. Balenciaga is a perfect example of a brand that leaned so heavily on its laurels that it fell on its ass. Thankfully, that isn’t the case with Louis Vuitton. The maison’s durability has come from its ability to evolve without losing sight of what made it relevant in the first place. Marc Jacobs is often credited with bringing Louis Vuitton into a modern context when he launched its first ready-to-wear collection in 1998, but the throughline has always been consistent: an emphasis on craftsmanship, materials, and design rooted in the principles established by Louis Vuitton in 1854. That same approach is clearly evident at this year’s LVMH Watch Week, where each release shows that the label is heavily invested in expanding Louis Vuitton’s legacy of craftsmanship into everything under the label’s umbrella. First up, we have the Escale Worldtime, which returns this year in a platinum case with a dial ring featuring 24 hand-painted city flags, each impressively applied at La Fabrique du Temps, the watch manufacture owned by Louis Vuitton that has been the catalyst for much of the brand’s advancement in watchmaking under their own name in recent years. If you are more interested in the Flying...

Zenith Introduces Six New Defy Models During LVMH Watch Week Fratello
Zenith Introduces Six New Defy Jan 20, 2026

Zenith Introduces Six New Defy Models During LVMH Watch Week

For Zenith, the start of 2026 is all about the Defy collection. Now, as a big fan of the brand, I found this move surprising. The Le Locle-based watchmaker celebrated its 150th anniversary last year, and the commemorative releases showed the great diversity of styles within Zenith’s collection. I suppose I expected the first new […] Visit Zenith Introduces Six New Defy Models During LVMH Watch Week to read the full article.

SJX Podcast: Best of LVMH Watch Week SJX Watches
Richard Mille than Jan 20, 2026

SJX Podcast: Best of LVMH Watch Week

Episode 26 of the SJX Podcast breaks down the best releases from LVMH Watch Week, which saw the return of the hand-painted Escale Worldtime. The slate of releases also includes a surprising new men’s watch from Tiffany & Co. powered by the Zenith El Primero, and the first all-new model from the modern era of Daniel Roth. Things are looking up for TAG Heuer as well, which launched a regular production version of the Seafarer with vintage-leaning ‘Intrepid Teal’ accents, and a new top-of-the-line Carrera Split-Seconds Chronograph that has more in common with the likes of Richard Mille than the rest of the Carrera line-up. Listen on Apple Podcasts, Spotify, and Youtube.  

Bulgari Goes Big with a Pair of Opulent LVMH Watch Week Releases Worn & Wound
Bulgari Goes Big Jan 19, 2026

Bulgari Goes Big with a Pair of Opulent LVMH Watch Week Releases

There are two things I really like about Bulgari. The first being that I’m not entirely sure how to spell their brand’s name. Bulgari? Bvlgari? Both? A secret third option? At any rate, I find it a bit chic to have a bit of runic ambiguity in a modern-day brand. The second thing I enjoy is their commitment to glamour. In today’s fashion and jewelry market, there is an inundation of simplistic, minimalistic styles. Personally speaking, I’m quite fond of dressing like I live in the Nordics, but a bit of eye candy every now and then never hurt anyone. That is to say, I’m quite pleased to share the release of two new watches, which will be presented in Milan during LVMH Watch Week, beginning today. Let me introduce you to: Maglia Milanese Monete and Tubogas Manchette. First up, the Maglia Milanese Monete revisits Bulgari’s Monete concept from the mid-1960s, centered around an authentic Roman coin from the reign of Emperor Caracalla. It is paired with a rose gold Milanese mesh bracelet, marking the brand’s first use of the technique and giving the watch a more fluid look on the wrist, nodding more to Bulgari’s jewelry-making history. The dial itself is concealed beneath the coin, while the watch is powered by Bulgari’s Piccolissimo BVP100. The manually wound movement measures just 13.5mm in diameter and 2.5mm thick, and offers a 30-hour power reserve, which can be viewed through the sapphire caseback. Next, the Tubogas Manchette takes its cues from a 1970s des...

India Watch Weekend 2026 Happening in Mumbai SJX Watches
Grand Seiko but also independents like Jan 13, 2026

India Watch Weekend 2026 Happening in Mumbai

India Watch Weekend returns for the second time this year, underlining the growth of the luxury watch market in the country. While Indian clients have long been patrons of luxury watchmakers, many historically shopped outside the country in places like Dubai and London. Now clients are moving towards domestic consumption, explaining rising sales in-country and events like India Watch Weekend. India Watch Weekend is happening in Mumbai, the nation’s commercial capital. Amongst the brands taking part are big brands like A. Lange & Söhne, Grand Seiko, but also independents like Ming and Dunselman Watchmaking. Also present for the first time is the Fondation de la Haute Horlogerie (FHH), a trade body dedicated to horological education. The event will take place over the weekend of January 17 and 18 at the Four Seasons. It’s open to the public but tickets are required. For more, visit Indiawatchweekend.com, while tickets can be purchased online.  

Hands On: Breguet Equation of Time Pocket Watch No. 2492 SJX Watches
Breguet Equation Jan 12, 2026

Hands On: Breguet Equation of Time Pocket Watch No. 2492

A rare Breguet pocket watch with retrograde perpetual calendar and equation of time illustrates the evolution of the house from its founder’s era to the early 20th century, blending historical motifs with modern concessions. Made in 1932, Breguet No. 2492 is one of just four known examples from a series of equation of time movements produced over nearly five decades by the legendary workshops of Victorin Piguet. In short, it’s a watch with one foot in the 19th century and one in the early 20th. The transitional nature of the watch evidently resonated with collectors, as the watch recently sold for CHF241,300 at Phillips’ Geneva auction in November, some 20% above its high estimate. Context It might be surprising, but Abraham-Louis Breguet’s unexpected death in 1823 had no immediate effect on the firm’s output. The firm produced well over a hundred watches each year, which required a staff of skilled workers, as well as A.-L. Breguet’s family, who understood what a Breguet watch was, and could build one without being managed by the man himself. However, with the old guard’s retirement, and general decline of Parisian watchmaking, things slowly changed. After the Breguet family sold the firm in the late 19th century, turning instead to the more lucrative business of aviation, the firm’s output strayed from A.-L. Breguet’s vision, abandoning Breguet’s signature design language for a medley of styles catering to specific markets. During this time, the brand...

First Look – Vyntage Horology Launches Strata, a Sleek Emirati Integrated Sports Watch with Swiss Micro-Rotor Monochrome
Jan 8, 2026

First Look – Vyntage Horology Launches Strata, a Sleek Emirati Integrated Sports Watch with Swiss Micro-Rotor

Vyntage Horology is the brand created by the Seddiqi family, long regarded as the most influential retailers in the Gulf; Ahmed Seddiqi has just celebrated 75 years in business. They are also organisers of Dubai Watch Week, which has become the beating heart of independent watchmaking in the region. After decades of promoting Swiss watchmaking […]

Bad Watch Predictions for 2026 Worn & Wound
Jaeger-LeCoultre Jan 6, 2026

Bad Watch Predictions for 2026

Every year at around this time, watch publications like to make predictions about what we’ll see over the course of the next twelve months. Personally, I really enjoy this type of content. It sets the stage for the year in an interesting way, and it also reveals something about whoever is making the prediction. Because at the end of the day, none of us really know anything. We’re all just throwing spaghetti at the wall, hoping some of it will stick.  Here at Worn & Wound we have a truly terrible track record on making predictions about what will come next in the watch industry. If you dig back into our podcast archive and look at our claims, you’ll see that we’ve been very wrong about watches from Tudor, Rolex, Jaeger-LeCoultre, and many more brands. Sometimes we’re a bit early – when you make a Pelagos GMT prediction every year, eventually you’re going to be right.  This year, I’m embracing chaos. These predictions are kind of wild and don’t really make any sense. But in the spirit of a world where you can bet on literally anything, I’m giving watch enthusiasts who like long odds something to spin a dream or two on.  Prediction: the tide finally turns on textile straps in a war torn world  Let’s face it, folks: the world is on fire. Watches offer a respite from the insanity for many of us, the same way Sunday night HBO and mom’s meatloaf feel like a warm blanket when things get crazy.  This feels like it might be the time when those lingering ...