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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Fratello Talks: Geneva Watch Days 2025 Highlights [Live From Geneva] Fratello
Piaget s boutique Sep 6, 2025

Fratello Talks: Geneva Watch Days 2025 Highlights [Live From Geneva]

As Geneva Watch Days 2025 draws to a close, it’s time to look back at some of our highlights from the fair. This bonus Fratello Talks episode was recorded on location at Piaget’s boutique in Geneva, where the team had the opportunity to experience Geneva Watch Days 2025 and all the novelties presented. Set against […] Visit Fratello Talks: Geneva Watch Days 2025 Highlights [Live From Geneva] to read the full article.

Fratello’s Top 5 Releases Seen During Geneva Watch Days 2025 Fratello
Sep 5, 2025

Fratello’s Top 5 Releases Seen During Geneva Watch Days 2025

Another Friday, another list! This week, we will follow up on last week’s article on the brands to watch during Geneva Watch Days. We have seen many great releases from various brands in this super-busy week. Some are hyper-expensive timepieces with grail potential, while others are more affordable stunners from small brands. As a result, […] Visit Fratello’s Top 5 Releases Seen During Geneva Watch Days 2025 to read the full article.

Why YES Watches Deserve Your Attention (and A Slot in Your Watch Box) Worn & Wound
Sep 4, 2025

Why YES Watches Deserve Your Attention (and A Slot in Your Watch Box)

When I started collecting watches many years ago, I vividly remember stumbling upon a blog discussing YES and their array of unique and technologically advanced watches. I’m typically not someone who utilizes many of the functions on a watch besides the basic time and date keeping, but when I saw how complicated the dial and modes were on these, I knew I would have to own at least one at some point. Now with two different models in my collection, I wish I could go back and thank the author of that blog for steering me in the right direction all those years prior. For those of you who haven’t seen or heard of YES before, allow me to shed light on them just like that blog did.   A Brief History of the Company For a more in-depth rundown on how YES came to be, I highly recommend reading the writeup by the brand’s founder himself, Bjorn Kartomten, featured on their website. Here, I want to instead offer some insight on the brand’s models and technological innovations rather than the nuts and bolts of how the brand came to be. As I’m sure you’ve already been able to gather by the included photos thus far, these aren’t your typical three-handers. Throughout YES’ catalog are watches boasting equinox and solstice alerts, lunar phase information, daylight and nighttime readouts and estimates, sun and moon calculators to show lunar data for any locations between the years 2000 and 2100, high and low tide indicators, phase elapse countdown timers, compasses, alarms,...

What is a Chronograph Watch? Teddy Baldassarre
Sep 3, 2025

What is a Chronograph Watch?

Chronograph watches are among the most popular styles of timepieces: iconic models like the Rolex Daytona, Omega Speedmaster, TAG Heuer Carrera, and Breitling Navitimer, for example, have become some of the most famous and collectible watches in the modern era and have contributed to the enduring appeal of the chronograph to generations of enthusiasts. If you're new to the watch game, however, you might be wondering not only what all the buzz is about but what these watches actually do that makes them so special. Read on for a comprehensive primer on chronograph watches, from their earliest ancestors to the most ambitious, avant-garde timekeeping technology available in chronographs today. Chronograph vs. Chronometer As I explore in depth in our guide to chronometers, one of the first hurdles to clear for newcomers to watch appreciation is the clarification of two very common horological categories: Chronometer and Chronograph. Quite simply, a chronometer (from the Greek chronos, meaning time, and meter, meaning measure) is any watch or clock that keeps reliably accurate time, usually as determined by an outside independent testing agency, whereas a chronograph (from chronos and graph, i.e., to “write time”) is any watch or clock with the ability to track and record intervals of time, aka a stopwatch. The terms are not interchangeable but they are also not mutually exclusive: a watch equipped with chronograph functions can also be a chronometer if it has met a s...

13 Best French Watch Brands (2026) Teddy Baldassarre
Sep 1, 2025

13 Best French Watch Brands (2026)

Switzerland is the modern world’s center of watchmaking, with Germany a distant but respectable second in Europe and Japan having long staked out its own spot as the premier watch producer in Asia. Great Britain and the U.S.A., while no longer world leaders, both have a proud history of watchmaking and maintain a small but steadily growing cottage industry in the modern era. But France has its own respectable horological heritage, centered around the commune of Besançon (below), which borders Switzerland’s own heartland of watchmaking, the Vallée de Joux.  France was, in fact, a home for many historically significant watchmakers and clockmakers, including Julien Cordray, Jean-Antoine Lépine, Ferdinand Berthoud, and Abraham-Louis Breguet (actually born in the Prussian principality that would become Neuchâtel, Switzerland, but renowned as a Paris-based watchmaker to French royalty). The latter three all plied their trade in workshops on Place Dauphine at the western tip of Paris' Île de la Cité in the Seine. Watchmaking was a thriving industry in France for a century, up until KIng Louis XIV’s (below) revocation of the Edict of Nantes in 1685, which ushered in the religious persecution of Huguenot watchmakers, who fled to Switzerland to essentially establish that nation as a horological power. The French Revolution in the 18th Century, which halted the sales of luxury goods like watches in France, further eroded the country’s watch industry, and it has never ...

Geneva Watch Days 2025: Everything You Need To Know Fratello
Sep 1, 2025

Geneva Watch Days 2025: Everything You Need To Know

Geneva Watch Days returns for its sixth edition from September 4th to September 7th, 2025, continuing its rise as one of the key events on the horological calendar. Since its founding in 2020, the fair has embraced an open, decentralized approach. This came in the shadow of a disrupted Baselworld and an evolving SIHH. Instead […] Visit Geneva Watch Days 2025: Everything You Need To Know to read the full article.

Windup Watch Fair Returns to NYC for Its 10th Anniversary Capstone Event Worn & Wound
Christopher Ward Oris Aug 29, 2025

Windup Watch Fair Returns to NYC for Its 10th Anniversary Capstone Event

After a banner year with successful fairs in Dallas, San Francisco, and Chicago, the Windup Watch Fair is returning home to New York City for the final stop of its 10th anniversary tour. From Friday, October 17th through Sunday, October 19th, we’ll once again take over Center415 in Midtown Manhattan for what promises to be our biggest and best Windup yet. Here are the critical details: Center415 on 5th Avenue Between 37th and 38th Streets (415 Fifth Ave) Friday, October 17: 12PM – 6PM Saturday, October 18: 12PM – 6PM Sunday, October 19: 12PM – 5PM Free and open to the public No registration necessary Last year, more than 10,000 enthusiasts came through the doors, and this year we’re expecting even more. Over 140 brands from around the world will be on hand, showcasing watches, gear, and everyday carry essentials. From fresh independents to established names, there will be something for every collector, enthusiast, and curious passerby to discover. We’re thrilled to welcome back Bulova, Christopher Ward, Oris, and Shinola as returning Lead Sponsors-and equally excited to announce Bremont as the fifth Lead Sponsor, making their Windup debut. Other first timers to any Windup include MB & F’s M.A.D.Editions, Arken, Clemence, CIGA Design, and more. Beyond the show floor, Windup NYC is expanding its experiences like never before. The EDC Expo presented by NOMATIC returns, spotlighting innovative everyday carry alongside the watch brands. Miyota joins as our first...

Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025 Fratello
Aug 29, 2025

Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025

Another Friday, another list! This time, we’re focusing on the brands that will be present at Geneva Watch Days 2025 next week. The event grows every year, and we have seen an increase in the number of participating brands. It’s a mixed bag of small and big ones that are active at every price level, […] Visit Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025 to read the full article.

A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals Fratello
Aug 25, 2025

A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals

Arabic numerals are often recognized as one of the easiest means to read the time at a glance. For centuries, Roman numerals were the fashionable standard for time-telling. These days, Arabic numerals, alongside markers, are now considered more of a “standard” means of telling the time. This is particularly relevant in the digital age, when […] Visit A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals to read the full article.

Time+Tide Announces their First Dress Watch, a Collaboration with Dennison Featuring a Marquetry Mother of Pearl Dial Worn & Wound
Patek Philippe focused retail operation Aug 20, 2025

Time+Tide Announces their First Dress Watch, a Collaboration with Dennison Featuring a Marquetry Mother of Pearl Dial

Just a few months ago, Dennison launched their first ever collaboration with Collectability, John Reardon’s Patek Philippe focused retail operation. That watch was an exercise in subtlety, and all about shape. It evoked classic Patek references without hitting you over the head with obvious historical nods, and felt like a true reflection of Reardon’s taste. This week, they’ve announced their second collaborative watch, a time limited edition with Time+Tide, and this one is equally impressive while being anything but subtle, featuring an impressive execution of a rarely seen mother of pearl marquetry technique.  This feels like it might be the second week in a row where a mother of pearl limited edition takes over our social media feeds. It was just days ago that Selten premiered their own engraved MOP dial in partnership with Watch Ho & Co. Like the Selten, this new Dennison doesn’t stop at a simple slab of mother of pearl, but seeks to transform the material into something unexpected.  That’s where designer Emmanual Gueit comes in. He’s created a dial featuring a repeating motif of unique, rectangular, mother of pearl filaments. The result is an irregular surface that shimmers like a traditional MOP dial, but in unexpected ways through a geometric pattern. This type of dial making is far more labor intensive than using a single piece of mother of pearl, as each filament had to be precisely inlaid by hand.  Time+Tide has released a number of limited edition...

Opinion: A Little Learning is a Dangerous Thing (Or, Please Don’t Call Me a Watch Expert) Worn & Wound
Rolex from 40 or 50 Aug 20, 2025

Opinion: A Little Learning is a Dangerous Thing (Or, Please Don’t Call Me a Watch Expert)

We live in a golden age of watch knowledge. Never before have so many people known so much about watches, or cared about them so deeply, and it’s genuinely remarkable. Have a specific question about a rare Rolex from 40 or 50 years ago? The answer is probably just a Google search away. Need to check that the watch you’re looking to buy was made in exactly the spec you’re seeing on eBay? There’s almost certainly a forum post somewhere breaking it down for you - no subject is too esoteric, no prompt too singular. There’s enough watch knowledge out there to fill a lifetime, and probably more, if you go looking for it. Then there’s the other… stuff. Open up Instagram and you’ll immediately be inundated by accounts professing to represent ‘watch experts’ peddling surface-level observations as hard-earned insights. Start to absorb enough of this, and it’s easy to convince yourself you should count among them, that you’ve done the real work required to achieve expertise. It’s a trap, and an easy one to fall into at that. Because unless someone in your life brought you into this world, you’re probably the foremost watch expert in your life. You’re almost certainly the one your friends and family come to when (cough, cough… if) they have questions about watches. Just being able to tell the difference between a quartz and a mechanical watch probably puts you in the top quartile of watch knowledge. And if you’re reading articles like this on sites ...

Selten and Collector Community Watch Ho and Co. Team Up for a New Collaboration in Tahitian Mother of Pearl Worn & Wound
Aug 14, 2025

Selten and Collector Community Watch Ho and Co. Team Up for a New Collaboration in Tahitian Mother of Pearl

Selten impressed me earlier this year with the release of their Grand Feu Enamel series, which features deeply engraved and colorful dials made in a traditional enamelling process. Artistic, craft forward dials made from interesting materials are their stock in trade, so it’s no surprise that they seem to be flourishing at this particular moment, when there’s a real hunger among collectors for watches that offer something a little more daring. As a certified mother of pearl addict (DM me if you need help finding a support group in your area) their latest release, a collaboration with the Hong Kong based watch collecting community Watch Ho & Co caught my eye. The Jui 聚 (which translate to “to meet, to gather”) features a dramatic Tahitian mother of pearl dial that is CNC engraved to form an elaborate and complex pattern. According to Selten, the design is inspired by ancient China, and the pattern itself is lifted from a motif often used in body armor. Over time, these shapes came to symbolize strength and security, which the brand is now pitching as a testament to the bonds formed within the watch community. This of course is a guiding principle that makes a lot of sense given the collaboration with a community of watch collectors. It’s underscored by the ethos of Watch Ho & Co with an engraving on the caseback reading “Good Vibes Only.”  I’ll be honest, I’ve seen a lot of watches over the years with dials featuring abstract or obscure design motifs th...

Building a Watch From Scratch In Brooklyn Worn & Wound
Aug 13, 2025

Building a Watch From Scratch In Brooklyn

Have you ever considered what it would take to start a microbrand? I was deep in an instagram doom scroll when a field watch I’d yet to see abruptly stopped my thumb. “I love this watch. My good friend made this by hand and it’s incredible. He makes them in Brooklyn from scratch. Check out his work” my buddy Greg’s caption read. I was digitally introduced to Giles Clement.  Raised in the Catskills, he was always a tinkerer. It probably started with him putting old lawnmower engines on wheels as a makeshift go-kart, but he has always had the gift of creating something from nothing.  A decade ago he stumbled upon a massive petzval lens at a thrift shop outside Chicago. This launched a years-long endeavor of building his own large format camera and teaching himself wet plate photography. Before he knew it, he was in a tent at a music festival in Rhode Island taking a portrait of Kris Kristofferson with a giant camera made of plywood and trash bags. The rest is history.  Photo by Jonah Markowitz He went on to have a successful photography career, capturing portraits of folks like Nick Offerman, Fiona Apple, Channing Tatum, Questlove, Roger Waters, Elvis Costello and various other high profile figures, as well as several fine art series.  Suddenly in 2020, like many others in the film and photography industry (myself included), work disappeared and he found himself on a forced hiatus. Never one to have idle hands, he began repairing watches. Ebay offered access to...

US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts Fratello
Aug 13, 2025

US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts

I am sure that most of you have read about Switzerland being hit with the harshest tariffs of all European countries last week. A whopping 39% tariff on goods imported to the US from the Alpine country came into effect on August 7th. The watch world is shaking as a result. Today, I would like […] Visit US Import Tariffs On Swiss Watches-How They Affect Watch Brands And Enthusiasts to read the full article.