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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity Fratello
Aug 11, 2025

Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity

Welcome back to another instalment of Back to Basics, our series aimed at newcomers to our lovely shared hobby. As always, the information presented here will be as simple and accessible as possible. That means it may all be familiar stuff to the more seasoned watch enthusiasts among you. However, if that’s the case, I […] Visit Back To Basics: How To Clean Your Watch For Maximum Bling And Longevity to read the full article.

New Watch Releases You May Have Missed from IWC, Jaeger-LeCoultre, Bremont, and Minase Worn & Wound
Jaeger-LeCoultre Bremont Aug 3, 2025

New Watch Releases You May Have Missed from IWC, Jaeger-LeCoultre, Bremont, and Minase

Happy first weekend of August, and welcome to another new release summary! Would that make it a “summery” summary? Bad alliterative jokes aside, we’ve seen some exciting new pieces from big-name watchmakers and microbrands alike. Rounding out this release list are a colorful new IWC Top Gun collab, a Jaeger-LeCoulture that shoots for the stars, a meteoric Bremont with lofty aspirations, and a Minase that brings a little winter chill to the summer sun.  Read on, and let us know if there is a new release that you think we missed out on in the comments! IWC Schaffhausen Pilot’s Watch Chronograph 41 Top Gun Miramar Far from their first Top Gun release, IWC’s new chronograph may not seem that exciting at first glance. But the new Miramar edition has a secret weapon: a Pantone hue of the same name. Other Top Gun IWCs have been made available in shades of black, gray, and beige, which although appropriate for the military-theme, aren’t terribly exciting from a color perspective. The Miramar, then, stands out with its unapologetically cheery blue, inspired by the light blue t-shirts worn by TOPGUN flight instructors under their flight suits.  It’s not just the color that gives the Miramar an edge, though. Design-wise, the left-leaning subdials at the 12, 6, and 9 o’clock positions, balanced out by the dual date and day windows, provide for a handsomely readable aesthetic. The typeface is characteristic of other IWC Top Gun watches, with rounded sans serif numeral...

Vintage Citizen Ad Appears in Fantastic Four: First Steps, and There’s a New Watch Too Worn & Wound
Citizen Ad Appears Jul 31, 2025

Vintage Citizen Ad Appears in Fantastic Four: First Steps, and There’s a New Watch Too

The Fantastic Four: First Steps has been in theaters for about a week as I type. I just saw it last night, after the first-weekend crowds have dissipated significantly. There’s been a great deal of conversation about the importance of this Fantastic Four film in the movie community. Marvel, it’s no secret, has been slipping a bit as of late. Their splashy superhero action films are no longer guaranteed to approach a billion dollars in revenue. Add to that, a new Superman film is also in theaters, and has been pretty well received thus far. For the first time in years, it feels like DC film adaptations might be having a moment. The conventional wisdom is that Fantastic Four needs to be huge, shepherding the MCU faithful with excitement into a big and even higher stakes Avengers film next year.  I personally didn’t care all that much for First Steps. I thought the CGI looked, well, kinda bad. And the principal characters were mostly miscast. But there were silver linings, if you looked for them. Mole Man, played by Paul Walter Hauser, is a character worthy of a spin-off if there ever was one. Please, just put this character in every MCU movie from here on out. We’re still in a multi-verse arc, so it should be pretty easy to write him into movies he otherwise doesn’t belong in. The other great strength of the movie is the production design. Unlike just about every other MCU movie, this one is effectively a standalone piece that doesn’t really require a deep famil...

Does Anyone Still Care Or Dream About A Tourbillon Watch? Fratello
Jul 31, 2025

Does Anyone Still Care Or Dream About A Tourbillon Watch?

A little research reveals that over 80 watch brands at different technical levels and price segments build timepieces outfitted with a tourbillon. Considering the mechanism’s significant cost and complexity, that’s a surprisingly large number. Likewise, mechanical chronographs, for instance, come in all shapes and sizes and prices, for that matter. Now, no disrespect, my dear […] Visit Does Anyone Still Care Or Dream About A Tourbillon Watch? to read the full article.

Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller Fratello
Franck Muller Jul 28, 2025

Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller

Unfortunately, there’s no In-N-Out Burger in The Hague. Since the American regional chain of fast food restaurants has locations primarily in California and some parts of the Southwest, having a burger at an In-N-Out is a very geographically dictated fast-food privilege. That’s a real shame because I once had the pleasure of having the much-talked-about […] Visit Introducing: Two Very Different “Watch Beasts” From Jaquet Droz And Franck Muller to read the full article.

Second City, First Class: A Look Back at Windup Watch Fair Chicago 2025 Worn & Wound
Christopher Ward s C60 Trident Reef Jul 23, 2025

Second City, First Class: A Look Back at Windup Watch Fair Chicago 2025

Earlier this month, Windup Watch Fair returned to Chicago, marking the 10th anniversary of the Windup series with a three-day celebration that packed Venue West with energy, excitement, and a thriving community of watch lovers. From July 11–13, the West Loop space pulsed with the sounds of winding crowns, rotating bezels, and passionate conversation. As always, the event was free and open to the public, drawing everyone from longtime collectors and industry insiders to curious newcomers discovering mechanical timekeeping for the first time. Over 70 brands filled the space, and this year’s Fair felt more expansive and dynamic than ever. Among the standout moments were the lead sponsor installations, which showcased the diverse spirit of the Fair. Atelier Wen’s “Perception” model, featuring hand-engraved guilloché dials and a homegrown micro-rotor movement, was a fan favorite, embodying the blend of artistry and innovation that Windup thrives on. Just across the room, Citizen celebrated 40 years of its legendary Aqualand with a special anniversary edition that tied directly into a live recording of The Worn & Wound Podcast that explored Citizen’s dive legacy and the corresponding Windup in a Lake dive expedition in Lake Michigan. Casio’s presence this year centered on the MTGB4000, a tech-forward G-SHOCK that balanced extreme durability with sleek presentation. Christopher Ward’s C60 Trident Reef, meanwhile, drew curious glances and engaged discussions with ...

Fratello Summer Watch Picks 2025: Henry’s Top Choices From Seiko, IWC, Rolex, And More Fratello
Rolex Jul 23, 2025

Fratello Summer Watch Picks 2025: Henry’s Top Choices From Seiko, IWC, Rolex, And More

When the opportunity arose to tackle a Fratello Summer Watch Picks 2025 feature, I jumped at the chance. My managing editor Nacho and I did have a chuckle, though. You see, here in Sydney, Australia, it is currently winter. Southern Hemisphere, represent! When the discussion first occurred to write this feature, I looked up the […] Visit Fratello Summer Watch Picks 2025: Henry’s Top Choices From Seiko, IWC, Rolex, And More to read the full article.

Top 10 Watch Brands In India Teddy Baldassarre
Jul 22, 2025

Top 10 Watch Brands In India

Before I get into the top 10 watch brands in India, it’s worth talking about the Indian watch market overall. This is because even in the face of some regional slowdown, India has become one of the fastest growing markets for Swiss watch exports with an astounding 25% increase in 2025, according to the Federation of the Swiss Watch Industry. Brands like Rado, Longines, and Montblanc are as popular as ever in India, but what about the state of watchmaking in India? Well, it’s a bit of a mixed bag, and there are a few things we need to understand before getting into the my selections for the top 10 watch brands in India. First, India is not yet at the level of having a watchmaking infrastructure like that of China. The basic history of Indian watchmaking begins with the nationalized HMT in the 1960s and '70s, but the quartz revolution had a big, negative impact on mechanical watchmaking in the country. I’d say 2015 marked a change in the landscape of Indian watches, when microbrands for enthusiasts began to pick up in popularity. Again, while the infrastructure to manufacture movement components and parts in India is still not there, the passion for history and design has propelled some brands as hometown enthusiast darlings. I spent quite a bit of time researching this topic, and I do want to shout out YouTubers  WatchgyanHindi  and Watch and More India who are making some compelling Hindi content for the South Asian watch enthusiast community. In this list of the ...

Fratello Summer Watch Picks 2025: Mike’s Favorites From G-Shock, Norqain, And Ming Fratello
Norqain Jul 21, 2025

Fratello Summer Watch Picks 2025: Mike’s Favorites From G-Shock, Norqain, And Ming

Even though it’s only July, it feels like it’s been summer for months here in the UK. It’s been hot and dry, two descriptors rarely used here in Blighty. So, I’ve had ample time to practice my summer watch game. So far, I’ve been away from the pool, so the choices may seem strange. I’ll […] Visit Fratello Summer Watch Picks 2025: Mike’s Favorites From G-Shock, Norqain, And Ming to read the full article.

Fratello Summer Watch Picks 2025: Thomas’s Favorites From Doxa, Zenith, And Nomos Fratello
Zenith Jul 19, 2025

Fratello Summer Watch Picks 2025: Thomas’s Favorites From Doxa, Zenith, And Nomos

I cannot believe it has already been a full year since I last published my favorite summer watches. Time flies when you’re having fun! While I am often one of the first to submit my list articles, this year, I am one of the last writers to submit my summer watch picks. Why? Well, it’s […] Visit Fratello Summer Watch Picks 2025: Thomas’s Favorites From Doxa, Zenith, And Nomos to read the full article.

Watch Scrolling: Great Photography, Hot Takes, and Some Watch Related Art Worn & Wound
Citizen Aqualand but as Jul 17, 2025

Watch Scrolling: Great Photography, Hot Takes, and Some Watch Related Art

It’s been a minute, but Watch Scrolling, our occasional series where we highlight watch and gear related Instagram accounts we think are worth visiting, is back. Now more than ever, as the algorithm increasingly wants to show us things we might not actually want to see, it’s important to highlight the collectors, enthusiasts, and creators that are really worth a follow. We’ll try to bring you a ton of variety in Watch Scrolling, both big accounts with lots of followers you might be missing, and newer, smaller accounts that are still pretty niche.  We’d love to hear your suggestions for Instagram accounts to feature in this series. Drop them in the comments below, or head over to our Worn & Wound+ Slack channel and join the conversation there.  @justin_sowders_art  Justin recently made his Worn & Wound podcast debut at the Windup Watch Fair in Chicago. He was there to talk about the Citizen Aqualand, but as an artist he’s inspired by a variety of watches, and his IG is definitely worth a follow if you’re at all interested in seeing where abstract art and watches meet. His oil paintings of watches are incredibly evocative and have a very real sense of physical depth. They’re colorful, complex, and will almost certainly make you think of the visual impact of a watch in a new light.  @watchopinions Historically, I’ve been a bit allergic to anonymous bomb throwers on the internet. I love a hot-take and think people should proudly stand behind them! But there...

Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex Fratello
Tudor Laventure Nomos Jul 17, 2025

Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex

In the last installment of our series on our favorite summer watches, Robert-Jan took a slightly different approach that I loved. Connecting watches to destinations made it more personal. Additionally, it sparked a lively discussion on a variety of topics in the comments. But my brain is also wired similarly to his. Whenever I think […] Visit Fratello Summer Watch Picks 2025: Jorg’s Favorites From Tudor, Laventure, Nomos, And Rolex to read the full article.

Casio Has a (Mini) MoonSwatch Moment with their Ring Watch Worn & Wound
Casio Has Jul 16, 2025

Casio Has a (Mini) MoonSwatch Moment with their Ring Watch

It’s counterintuitive, but one of the things I appreciate most about working in the watch industry is being reminded of my blind spots. The narrative is often that this community is small and tightly focused, and on some level that’s true, but I think more broadly speaking, the watch world is actually enormous, and there are large enthusiast communities we’ve barely tapped into. That became incredibly clear over the course of Windup weekend in Chicago as one of the most talked about watches of the show was not actually one that can be worn on the wrist. The Casio Ring Watch was not only the most diminutive timepiece of the weekend, but one of the toughest tickets at the event.   I was aware that these existed prior to Windup but I had no idea they were so sought after and collectible. A peek behind the curtain: as an authorized retailer for Casio, the Windup Watch Shop sells Casio and Casio G-SHOCK watches at the fair, so over the course of the weekend, through Slack messages, daily team meetings with my Shop colleagues, and conversations over quickly devoured lunches before heading back out to the show floor, I was able to get a sense of the demand for these things. Each day’s allotment essentially sold out in the fair’s early hours, and those who were able to grab one felt they walked away with the prize of the show.  The CRW-001 Casio Ring Watch has a retail price of $120, but a quick Google search reveals owners are asking anywhere from $160 to $200 for th...

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock Fratello
Grand Seiko Jul 14, 2025

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock

Yes, I know this series is supposed to be about watches for summer, but is there such a thing as a typical summer watch? I think I’ll go against the grain and refer to my picks as “holiday watches” instead, as preparing for a vacation is when I carefully select the watch (or watches) I […] Visit Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock to read the full article.