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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Our Biggest Watch Collecting Mistakes Worn & Wound
Rolex Mar 7, 2025

Our Biggest Watch Collecting Mistakes

Hey, nobody’s perfect. From time to time, all of us make mistakes. Watch collecting is a wonderful hobby, but it’s also complicated and full of decision points, and that means that eventually, you’ll simply screw up. What makes a mistake a mistake, though, depends on your individual collecting goals, timing, and how much you actually bothered by the consequences of picking the wrong watch or just thinking about these things in a particular way. We asked our contributors to tell us about their biggest watch collecting mistakes, and their submissions include tales of specifics watches that immediately filled them with regret, as well as how changing views of the hobby itself led to understanding they were doing it wrong from the start. Don’t be shy, this is a safe space: let us know what your biggest watch collecting mistakes are in the comments below. Zach Kazan  Mistakes? I’ve made a few. One of the most common maxims in our hobby is that you don’t really collect watches in the first few years you’re involved in all this, you’re just making mistakes and figuring out what you really like. When I look back at the early years of my watch enthusiasm, it looks nothing like where I’m at now. I never could have predicted how my interests would shift, and how my collecting priorities would change. I mean, there was a time in my collecting life when I thought it would be unthinkable to not have a Rolex in the watch box at all times. I was that guy! Really! Than...

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Insight: Regulating a Mechanical Watch Movement SJX Watches
Patek Philippe Mar 7, 2025

Insight: Regulating a Mechanical Watch Movement

A mechanical watch is not always spot on; less-than-perfect timekeeping can happen, often due to an unruly oscillator. The solution is direct adjustments to the hairspring and balance assembly, either slowing down or speeding up the oscillator, a practice known as regulation. Watchmakers have devised multiple innovations to achieve this, including the free-sprung balance, exemplified by the Gyromax of Patek Philippe and Microstella of Rolex. While a simple concept in principle, the mechanics and practice of regulation are nuanced. Here we’ll delve into the theory of regulation and the primary regulating systems: the curb-pin regulator and the free-sprung (or variable inertia) balance. The Lange L043.4 with a screwed balance inspired by pocket watches Basic concepts In order to better understand watch regulation, we need to first cover some of the basic physics behind the watch oscillator: The component responsible for the running rate of a movement is its regulating organ. The regulating organ is made up of a hairspring paired to a balance, which together are also known as a harmonic oscillator. The natural oscillation period is the time it takes the balance to make a full swing, back and forth. The period is made up of two vibrations, one for each direction of the balance motion, with the escapement being unlocked at each vibration. Notably, the natural period of a balance wheel is intrinsic to itself and does not depend on the escapement type or the going train ratio. ...

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Tissot PRC 100 Solar Watch Review Teddy Baldassarre
Tissot Mar 6, 2025

Tissot PRC 100 Solar Watch Review

Tissot is best known for introducing compelling models with Swiss-made craftsmanship, like its fan-favorite PRX line, at some of the market's most competitive price points. Today, the brand is breathing new life into a collection that had lain dormant for the past few years with the new solar quartz-powered PRC 100 Solar. The best part? All of the models retail for under $600.    Introduced in the mid-2000s, the PRC 100 line is defined by its geometry, namely, the twelve-sided dodecagonal bezel. The line offered several iterations, including both simple time and date options as well as chronograph takes on the model family. In recent years, the brand has focussed its energy elsewhere in its collection, and most of the enthusiast crowd has locked in on its aforementioned array of PRX models, which can be found in just about every color and size option one can dream up. But now, the PRC 100 is back with a bang, complete with all the set it and forget it convenience of quartz, but with a solar-powered twist with the brand’s advanced “Lightmaster” technology.  There are a number of solar quartz options available on the market today, but Tissot has gone the innovative route with the PRC 100 Solar. Typically, solar-powered watches have relied on solar paneling and cells beneath the dial for charging and often require some dial or bezel transparency for the photovoltaic energy to charge the battery. In the case of the Swiss solar quartz used in these models (which the br...

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Watch Travel and Storage Solutions – Shop Chat w/ Kat Shoulders Worn & Wound
Mar 2, 2025

Watch Travel and Storage Solutions – Shop Chat w/ Kat Shoulders

In our first ever Windup Watch Shop showroom “Shop Chat”, Devin Pennypacker and Kat Shoulders sit down to talk about some of their favorite watch travel and storage accessories from the shop. They each grabbed three of their favorite items that they find themselves using and talk through why they chose them. Check out the video along with all of their picks below. What is your go-to travel and storage option? In our first ever Windup Watch Shop showroom “Shop Chat”, Devin Pennypacker and Kat Shoulders sit down to talk about some of their favorite watch travel and storage accessories from the shop. They each grabbed three of their favorite items that they find themselves using and talk through why they chose them. Check out the video along with all of their picks below. What is your go-to travel and storage option? The post Watch Travel and Storage Solutions – Shop Chat w/ Kat Shoulders appeared first on Worn & Wound.

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Fratello On Air: Myth-Busting Watch Influencers On Social Media Fratello
Feb 25, 2025

Fratello On Air: Myth-Busting Watch Influencers On Social Media

We’re back with another episode of Fratello On Air. This week, we’re in myth-busting mode. We’ve seen some silly things on social media, and it’s time to shed light on them. For our listeners, the watch content begins after 25 minutes. This podcast player is blocked because you did not accept marketing cookies. Change cookie […] Visit Fratello On Air: Myth-Busting Watch Influencers On Social Media to read the full article.

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Wear A Rolex If You Want To Be Different - A Rolex Perpetual 1908 Dress Watch, That Is Fratello
Rolex If You Want Feb 24, 2025

Wear A Rolex If You Want To Be Different - A Rolex Perpetual 1908 Dress Watch, That Is

Wearing a Rolex signals different things. The most obvious ones are success and money. Conformity is another one. Wearing a watch from The Crown is like saying, “I made it, and I want everybody to know it.” I’m sorry, Rolex fans who admire the brand for its technical innovations, achievements, et cetera. For most, the […] Visit Wear A Rolex If You Want To Be Different - A Rolex Perpetual 1908 Dress Watch, That Is to read the full article.

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[VIDEO] Our Favorite Watch Accessories Worn & Wound
Feb 20, 2025

[VIDEO] Our Favorite Watch Accessories

When you collect watches, you also somewhat inadvertently collect a bunch of other things. You might realize it until you get pretty deep into the hobby, but it’s almost impossible to avoid acquiring a whole host of accessories for storing, cleaning, admiring, and tinkering with your watches. Over the years, we’ve tried tools, cases, and accessories in a bunch of other categories, and have naturally developed some preferences.  Here, Kat Shoulders and Zach Kazan walk you through some of their personal favorites from their own stash. Let us know in the comments what watch related accessories you can’t live without.  Zach Kazan  Valet tray  A valet tray is in some ways impossibly simple. Usually made from leather, they are small trays, often with buttons at the corners, made catching stray items that you might dump from your pockets upon returning home. Keys, wallets, loose change – you get the idea. Though not a watch accessory per se, they make a ton of sense if you have more than a few watches in your life and just need a place to put them from time to time. I have a few valet trays on my desk at home. One is large enough to handle all the things these trays were really meant for, and is where you’ll often find my AirPods, a memory card or two, maybe some cash (nothing larger than a five spot, sorry) and a pen. The other is smaller, and perfectly sized for two watches. If I’m going to typing for an extended period of time and don’t want the feel of a wat...

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Hermès’ Latest Metiers d’Art Watch is Impressionist Equestrian SJX Watches
Hermes Feb 20, 2025

Hermès’ Latest Metiers d’Art Watch is Impressionist Equestrian

Hermès’ myriad interpretations of its signature motif ranges from the comic to the complicated. The Slim d’Hermès Cheval Brossé, on the other hand, is elegantly abstract. Retaining the familiar 39.5 mm case design of the “Slim” model, this features a meticulously handcrafted dial depicting a stylised horse rendered in brushstrokes. Unusually, the “Cheval Brossé” dial is the result of both artisanal and mechanical techniques: the base is traditional, hand-made grand feu enamel, while the horse is pad printed in multiple runs for each colour. Initial thoughts While the equestrian motif is repeated often, the versatility and creativity of Hermès’ design department allows the theme to stay fresh. The Cheval Brossé illustrates this: while the horse is recognisably Hermès in form and flavour, it is still striking different from prior models. Compared to several of Hermès’ other métiers d’art watches that tend to be more elaborate, the Cheval Brossé – French for “brushed horse” – possesses an understated aesthetic with its abstractly rendered horse set against the pristine blue enamel dial. Though the dial is simple, the “brushstrokes” that make up the horse give the dial a surprising degree of motion. The combination of enamel and pad printing, while not unique, is uncommon. Though this means the dial doesn’t boast the full-fledged artisanal craft, it certainly makes the watch more affordable. Sky blue enamel As is typical for a metie...

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Frederique Constant Partners with Watch Angels on a Revamped Worldtimer Worn & Wound
Frederique Constant Partners Feb 19, 2025

Frederique Constant Partners with Watch Angels on a Revamped Worldtimer

Over the last several years we’ve seen all kinds of models pop up for the creation and distribution of limited edition watches. It’s becoming more and more clear that this most recent period in watch enthusiast history will almost certainly be known as the “Limited Edition Boom,” or something along those lines. Look at the pages of any watch media website, including this one, and you’ll find that news items about various LEs and collaborations dominate the conversation, so it’s no wonder that a cottage industry has sprung up to develop these kinds of watches specifically. Watch Angels is one such platform seeking to provide an ecosystem for brands (mostly independent) to create limited edition versions of watches that are funded by the eventual purchasers. It’s like the old souscription model crossed with Kickstater, with the main difference between Watch Angels and typical crowdfunding mechanisms being that these projects are largely one-offs from already established brands, and not debut collections from a start-up enterprise.  Frederique Constant, certainly not a brand most observers would expect to dabble in a crowdfunding project, is the latest to partner with Watch Angels on a new limited edition release. The Frederique Constant Worldtimer Manufacture seen here is a new and slightly more refined spin on a signature Frederique Constant complication. They’ve been making some version of this watch since 2012 (remember their 10th anniversary worldtimer t...

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Fratello Talks: Building A €15,000 Watch Collection Fratello
Feb 13, 2025

Fratello Talks: Building A €15,000 Watch Collection

Hello, and welcome to Fratello Talks. In today’s episode, we’re taking on the challenge of building a €15,000 watch collection. Nacho, RJ, and Lex have crunched the numbers and leafed through the catalogs and each selected three modern (currently available at retail) watches that they would buy if they had a €15K budget. It’s a […] Visit Fratello Talks: Building A €15,000 Watch Collection to read the full article.

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Rolex Shuts Down Watch Brand Carl F. Bucherer, And That’s Hardly A Surprise Fratello
Tudor shield Feb 12, 2025

Rolex Shuts Down Watch Brand Carl F. Bucherer, And That’s Hardly A Surprise

Two years ago, when Rolex acquired Bucherer, a multi-brand retail store with over 100 locations, it also included the jeweler’s watch brand Carl F. Bucherer. So, as of 2023, the Rolex crown was protected by the Tudor shield and a second brand with a history that dates back to 1888. You would think that a […] Visit Rolex Shuts Down Watch Brand Carl F. Bucherer, And That’s Hardly A Surprise to read the full article.

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Bring This Watch Back: Breitling Chronoliner Teddy Baldassarre
Breitling Feb 11, 2025

Bring This Watch Back: Breitling Chronoliner

Breitling is known historically for two specialties: chronographs and pilot’s watches. Despite the very real popularity of its Superocean dive watches, the legendary status of  high-tech “smart” models like the analog-digital Emergency, and the renewed dress-watch cred attained by the elegant Premier collection, it is the models most closely associated with both flying and timing — the Chronomat and Navitimer — that continue to best embody Breitling’s DNA, at least to most savvy enthusiasts.  However, both the Chronomat and the Navitimer possess distinctive features that might be, for lack of a better descriptor, polarizing. The former has those angular rider tabs around the bezel and that big, bulbous crown; the latter sports that emblematic, circular slide-rule scale that dominates the dial, which looks cool yet busy and which few wearers actually know how to use. Both are luxurious, impeccably designed watches with sporty, tool-oriented origins rooted in aviation and navigation, but neither is really a gent’s dress chronograph in the traditional sense of the phrase. To be fair, Breitling does make a chronograph family that strives for both utility and elegance — that would be the previously mentioned Premier — but as it’s not aviation-minded in its aesthetic, it’s not “quintessential Breitling” for many folks. For a short while, however — from 2015 to around 2020 or so — Breitling made such a watch, even positioning it in the market as it...

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