Hodinkee
Introducing: The New Swatch Bioceramic What If? Collection Imagines An Alternate 1980s At Under $150 (Live Pics)
The original Swatch was round, but what this watch presupposes is…what if it wasn’t?
Results for The Swatch Group
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Hodinkee
Worn & Wound
Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic
Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold Irony, that is. For the first time, the brand is bringing its Irony treatment to the Big Bold lineup in the form of five new watches. The Irony collection was originally conceived in the 1990s as a premium offering featuring cases made from metal, and indeed, the new Big Bold Irony watches are fitted with stainless steel cases. They are also the first to combine steel with Swatch’s proprietary Bioceramic. There’s no getting around the fact that these watches truly live up to their namesake. At 47mm wide, they undoubtedly make a statement. Swatch has cleverly shaped the lugs, which start towards the underside of the case and curve sharply downwards, resulting in a case length of just 44.8mm. This is identical to the current Big Bold collection and is remarkably wearable for a wide audience. In fact, the only difference in dimension between these and the standard Big Bolds is thickness: the new Irony watches are 13.3mm thick as opposed to 11.75mm in plastic. Swatch’s design choice of keeping the crown at 2 o-clock ensures it will never dig into your wrist, and at 108 grams (with a quartz movement), these watches can easily be worn all day, every day, which is kind of the point. With five options of summery colors – Dark Irony (Black), Azure Blue Daze, Red Juicy, Mint Trim, and Bolden Yellow – you will have no trouble finding one that match...
Time+Tide
Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263
If you’re a budding watch-spotter, Ed Sheeran is the gift that just keeps on giving. Highlights in his watch box include the Patek Philippe Ref.1518 – the first serially produced perpetual calendar chronograph in the world of which just 281 were produced – and the Patek Philippe Ref.5208P-001, a platinum-cased grand complication that is valued north of … ContinuedThe post Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263 appeared first on Time+Tide Watches.
Worn & Wound
The Autodromo Group B Welcomes All-New Rallysport Chronograph
The Autodromo Group B is something of a modern legend around here. It’s a watch that works on every level, from concept to execution, and it remains one of the most compelling micro-brand/small independent offerings even now, 8 years after its initial release (particularly in Night Stage form, if you ask me). The Group B has always been a time-only three-hander, but that changes this week with the introduction of a new kind of Group B, a manually wound chronograph kind of Group B. Released in a range of five unique colorways exclusively through the Hodinkee Shop, the new watches are as bright and vivacious as the cars that inspired them. The Group B takes inspiration, and indeed its name, from the short lived racing series from the ‘80s, which birthed some of the all-time great racing cars and their homologated road cars. The new Group B Chronograph watches reflect details and colors seen in and on the cars of that era, bringing bright hits of primary colors to the dials and hands that feel authentic to the subject matter without betraying anything too specific. Because of that, these watches should land pretty well even for folks unfamiliar with, or uninterested in, the racing tie in. There’s even a Hodinkee specific colorway, the H01, that applies subtle shades of green for a more subdued look. One of the many things that make time-only Group B so great are its impeccable dimensions. The 39mm titanium and steel case measures 39mm in diameter, and a scant 9mm in t...
Deployant
New: Swatch’s latest novelties in the Art Journey Collection
Swatch releases new watches in the next chapter of their Art Journey Collection featuring famous and important works from selected galleries.
Video
Watches & Wonders 2026: The Ulysse Nardin Super Freak, The Most Complex Time-Only Watch In The World
Twenty-five years after disrupting the watch industry with the original Freak, the experimental horological vision of Rolf Schnyder and Ludwig Oechslin, Ulysse Nardin continues to evolve the Freak's legacy. The latest...
Time+Tide
The Swatch x Omega MoonSwatch Moonshine FAQ is not a joke. Here’s proof
Ok. So we just published a story on the new Swatch x Omega MoonSwatch Moonshine, honing in on the reactions we compiled upon its unveiling. In the story, Zach touched upon a cheeky FAQ list we shared on Instagram. Interestingly, while we disclosed this was genuinely a Swatch-supplied frequently asked questions list, its rather playful … ContinuedThe post The Swatch x Omega MoonSwatch Moonshine FAQ is not a joke. Here’s proof appeared first on Time+Tide Watches.
Time+Tide
Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent
Oh, the Swatch x Omega MoonSwatch. Around this time last year, the unveiling of the concept and original collection was a massive moment for the watch space – the ripples of which extended far beyond the niche of watch enthusiasm. Massive queues, a lack of accessibility, while the launch certainly stirred up a lot of … ContinuedThe post Your reactions to the Swatch x Omega MoonSwatch Moonshine – the good, the bad, and the indifferent appeared first on Time+Tide Watches.
Worn & Wound
Autodromo Enters a New Class with the Group C
Automotive inspired watches are never easy to pull off, but if there’s one brand that’s consistently done just that, it’s undoubtedly Autodromo. Their watches, from the Vallelunga to the Group B, all convey a deep knowledge and passion of the underlying inspiration in ways that aren’t always immediately apparent. Whether it’s the shape of the curvature of the case, or a specific colorway used, these watches go above and beyond what you’d expect. Today, Autodromo opens a new chapter in this story with the release of the Group C, a watch that will sit alongside the Group B, all while imparting a very different impression of the racing classes for which they are named. Group C as a category of racing was introduced by the FIA in 1982, and would produce some of the most iconic endurance racing cars of all time before its shuttering in 1993. Certainly defining cars of their era, which included the likes of the Jaguar XJR-8, the Sauber C9, the Porsche 956, and of course, the screaming Mazda 787B. These cars all came in something of a transition period for racing cars, with a slew of new rules and regulations meant to bring the sport more inline with Formula 1 quickly ushering in the class’ demise just prior to the 1993 championship race was due to be run at Magny Cours (though the cars were allowed entry to the 1994 running of the 24 Hours of LeMans, and would take the top 4 spots overall, with the Porsche 962 car 36 taking the win). This is the deep pool from wh...
Hodinkee
Culture Of Time: The Art Of Swatch
Remembering three highly collectible creations from the earliest days of the Swatch Art Special.
Time+Tide
Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch
The British royal family has endured another calamitous year. Prince Andrew cemented his position as a global embarrassment after settling his sex abuse case out of court, Megan and Harry polarised the nation with their self-serving interview on Oprah, and it’s barely a year since Prince Phillip died. As an institution, the monarchy appears increasingly … ContinuedThe post Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch appeared first on Time+Tide Watches.
Video
The Unusual Cartier Watch You NEED In Your Collection
This is the coolest Cartier Santos... and you might have already spotted its unique feature. Cartier's Santos was the first-ever pilot's wristwatch, created in 1904 at the request of Brazilian aviator Alberto Santos-D...
Time+Tide
VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch
To say that the announcement of the Swatch x Omega MoonSwatch BioCeramic was the debut of the year would be an understatement. In fact, you could even argue it was the drop of the last decade. Waitlists and queues for watches are by no means a foreign concept to collectors, but this idea is typically … ContinuedThe post VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch appeared first on Time+Tide Watches.
SJX Watches
Swatch Drops the Bioceramic MoonSwatch Collab with Omega
Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...
Time+Tide
The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches
It seems pretty ironic that Charles Monroe Schulz, the American cartoonist and creator of Peanuts – probably the most popular and influential comic strip in history – should be so indifferent to the name. You could go so far as to say he had an allergic reaction to Peanuts, once saying: “If someone asks me what … ContinuedThe post The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches appeared first on Time+Tide Watches.
Time+Tide
VIDEO: Relive the 80s with the Swatch BIOCERAMIC 1984 Reloaded Collection
The year 1984 was full of cultural impact. Fortunately for all of us, it was by no means what George Orwell predicted in his classic dystopian novel – in fact it was actually full of bright standout moments. Musically it was the year of Prince’s Purple Rain and Madonna’s Like a Virgin and in the … ContinuedThe post VIDEO: Relive the 80s with the Swatch BIOCERAMIC 1984 Reloaded Collection appeared first on Time+Tide Watches.
SJX Watches
Swatch Unveils the Halloween Capsule Collection
Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...
Video
A Tour Of USA's Watchmaking Capital + Hamilton In Lancaster & The Actual Murph Movie Watch & More
How American is Hamilton? While the watch world rants and raves over premature reactions and cookie cutter content centered on the same new releases at Watches and Wonders, I decided to post something refreshingly dif...
Deployant
New: Swatch injects more colour into their Big Bold collection with the Planets line
Swatch makes a colourful extension to their popular Big Bold Collection with four funky colours with cryptic names to make up the new Planets line.
Hodinkee
G-Shock And Swatch: The Two Most '80s Watches Of The '80s Came Out The Very Same Year
Over the past few decades, the G-Shock and the Swatch have gone from cult to classic – and cast an unexpectedly long shadow in high end-watchmaking.
Time+Tide
Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too
If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column. T&T; teems with timepieces that will set back four, five and even six figures – if that’s you, congrats on the start-up/inheritance/proceeds of crime. If, however, you feel like adding … ContinuedThe post Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too appeared first on Time+Tide Watches.
Time+Tide
INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch
I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss … ContinuedThe post INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch appeared first on Time+Tide Watches.
SJX Watches
Swatch Introduces the NASA Space Collection
Shortly after launching the Earth-friendly Big Bold Bioceramic made of plant-based plastic, Swatch is venturing off the planet and towards the stars with the Space Collection. A line of five watches conceived in collaboration with American space agency NASA, the Space Collection is inspired by NASA’s colours and spacesuits. It is made up of a trio of extra-large Big Bold watches with Bioceramic cases, along with a pair of more classical Gent models in regular plastic. Old school Swatch: Space Race (left) and Take Me to the Moon. Initial thoughts I’m a big fan of Swatch and own several, including the MoMA “Starry Night” launched last month. The brand is often neglected by enthusiasts because of its fun and low-cost watches, despite Swatch having played a pivotal role in keeping Swiss watchmaking going during the Quartz Crisis. In fact, Swatch was crucial enough that its parent company renamed itself Swatch Group, despite owning brands like Omega and Breguet. It comes as no surprise that I like the new Space Collection, especially the Big Bold models. The Space Collection represents Swatch doing what it does best – offering fun, interesting timepieces at an accessible price point. In fact, the Space Collection models are likely the most affordable NASA-endorsed watches on the market. To put things in perspective, even the top-of-the-line Big Bold Chrono is cheaper than Omega’s NASA velcro straps. Starting at US$125 for the time-only version – the line up in...
Video
Casio is ALL YOU NEED: The Perfect 3 Watch Collection
Casio - 3 WAtch Collection - Here's all you need. The only Casio's WORTH buying.
Time+Tide
The new Swatch x MoMA releases offer fresh proof that watches can be a work of art
When you think of art in watchmaking, your mind probably turns to the painstaking creation of a cloisonné enamel dial for a Patek Philippe World Time, or the engraving of an A.Lange & Söhne balance cock. But art in watchmaking suddenly got a whole lot more accessible thanks to the Swatch x MoMA collection that … ContinuedThe post The new Swatch x MoMA releases offer fresh proof that watches can be a work of art appeared first on Time+Tide Watches.
Revolution
Swatch X Keith Haring – The Mickey Watch
What do you get if you cross Disney’s most famous rodent, the work of US pop artist Keith Haring and a Swatch? A lot more than just a Mickey Mouse watch…
Deployant
Swatch Ox Rocks 2021! – a new Big Bold watch to celebrate the Chinese New Year with a big shout!
New and in time for the Chinese New Year of the Ox (Feb 12!) Swatch releases the Big Bold "Ox Rocks 2021!".
SJX Watches
Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection
Continuing its series of collaborations with noted artists, Swatch has just unveiled the Disney Mickey Mouse x Keith Haring Collection, a quartet of watches inspired by the artist’s take on the iconic mouse. The collection is made up of a pair of 41 mm New Gent models, a smaller 34 mm watch, as well as an oversized, Maxi wall clock shaped like a wristwatch. An artist whose pop art outlived his unfortunately short career, Haring was best known for his graffiti in New York City’s subway stations, often depicting dancing figures or animals in outline. Haring was also a proponent of accessible art, and worked with Swatch in 1986 to create a set of four watches, which debuted alongside Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work. The 1986 Swatch Keith Haring set. Photo – Christie’s Haring died in 1990 at the age of 31, but now, some three decades later, Swatch has rolled out the second Haring collection, conceived together with the artist’s eponymous foundation. The new collection revisits Haring’s earlier work that depicts Mickey Mouse, explaining the collaboration with Disney. The 41 mm Eclectic Mickey Initial thoughts Swatch excels at watches in funky design and bright colours, and the Haring-Mickey Mouse watches personify that. And the fact that the watch incorporate iconic examples of 1980s pop art make them even more interesting, less timekeeper than an affordable means of acquiring a little bit of Haring’...
Time+Tide
“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before
Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun … ContinuedThe post “We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before appeared first on Time+Tide Watches.
Video
This The Best Dive Watch Under $700 - Vaer D5 Pacific Anacapa
The Vaer D5 Pacific Anacapa is the everyday diver you didn’t know you needed. Inspired by California’s Channel Islands, it packs 20ATM water resistance, a Miyota 9015 automatic movement, and a striking multi-layer...