Business News: Aiôn Attempts to Reestablish French Watchmaking
Just as the biggest watch fair of the year opened its doors in Switzerland earlier in April, an industrial-scale watchmaking enterprise was born in France. Conceived as a vertically-integrated watchmaking group that makes movements for its own brands Aiôn Group, wants to establish “Made in France” as a key segment in a luxury-watch arena that’s dominated by Swiss, German, and Japanese players. Backed by government funding, Aiôn has the ambitious goal of producing 400,000 movements per year by 2025 in its new manufacture on the Mediterranean coast near Marseille. Although Aiôn has kept mum about the origins of its industrial capability, it is well known within the Swiss watch industry that the French group took over Swiss movement maker Felsa-Leschot, which was then moved lock, stock, and barrel to France. [Update April 20, 2022: Respected Swiss newspaper Le Temps published an article expressing scepticism about Aiôn, especially about the movement “factory” that Aiôn acquired. The article references the factory owner’s chequered history and involvement in multiple lawsuits. We believe the doubts expressed by the writer at Le Temps are well founded and would encourage everyone to read the article of March 16.] A Swiss foundation One of Aiôn’s founders is Anthony Simao, a French watchmaker who started his career in Swiss watchmaking, having worked at Breitling, Audemars Piguet, and Chronode. He then founded French watch brand Lornet, which has been merge...
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