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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
10 F1 Drivers and Their Favorite Watches Teddy Baldassarre
Feb 6, 2026

10 F1 Drivers and Their Favorite Watches

Inside the cockpit of a Formula 1 car, temperatures can climb beyond 120º F and braking forces routinely reach 5 Gs. A driver’s heart rate can sit north of 170 bpm for nearly two hours. In a sport where thousandths of a second determine grid positions, F1 drivers operate in a world defined by extreme speed, pressure, and precision. In such environments, a watch worn by a race car driver has to be about far more than a sponsorship logo. Motorsport places unique demands on a timepiece, turning it into a rolling stress test of vibration, G-forces, heat, and shock, so drivers must choose watches that are capable of surviving all these conditions. And while Formula 1 is awash in watch branding, splashed across helmets, race suits, pit walls, and podium backdrops, the most authentic connection between motorsport and watchmaking is ultimately found on the wrists of the drivers themselves. Let’s jump into 10 of the best watches worn by F1 drivers. [toc-section heading="Isack Hadjar: TAG Heuer Formula 1 Automatic x Oracle Red Bull Racing Chronograph"] Algerian-French racing driver Isack Hadjar is a standout in the junior formulas and was the 19th driver promoted to F1 through Red Bull’s notoriously selective academy. Now the second driver on the Red Bulls team (after a stint with the Visa Cash App Racing Bulls last season), Isack wears a TAG Heuer Formula 1 Chronograph to accompany him around the track. His watch is a special edition measuring 44mm in robust but lightweight ...

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Hands On: Audemars Piguet Neo Frame Jumping Hour SJX Watches
Audemars Piguet Neo Frame Jumping Hour Feb 6, 2026

Hands On: Audemars Piguet Neo Frame Jumping Hour

Having celebrated its 150th anniversary in 2025, Audemars Piguet (AP) has kicked off 2026 with a slate of new models, including one of the most complicated watches in its history. But it was a simpler watch that that generated the most buzz at the glamorous launch event in the Swiss alps: the Neo Frame Jumping Hour, which is both a new watch and the beginning of a new collection that replaces the [Re]master series. The Neo Frame is a regular production wristwatch in 18k rose gold inspired by the Pre-model 1271, a historical AP reference from 1929. Though rooted in the Art Deco era, the Neo Frame is an eminently modern watch with a novel case and dial construction and the brand’s latest-generation automatic movement. Initial thoughts The name Audemars Piguet is nearly synonymous with that of its signature product, the Royal Oak. While many brands would probably trade their entire catalogues to have a single hit like the Royal Oak, AP has sought to diversify its product line up with the introduction of collections like the Code 11.59 and the short-lived [Re]master series. Despite these efforts, the Royal Oak family remains AP’s commercial engine, making the introduction of a new collection, anchored by a rectangular jumping hours watch, especially notable. The jumping hours complication seems to be enjoying renewed interest among collectors, which makes release of the Neo Frame feel timely. But up close and on the wrist, it doesn’t look or feel like anything else on t...

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IWC Introduces George Russell’s First Limited-Edition Pilot’s Watches Fratello
IWC Introduces George Russell’s First Feb 6, 2026

IWC Introduces George Russell’s First Limited-Edition Pilot’s Watches

George Russell took fourth in last year’s Formula One championship in his Mercedes-AMG Petronas race monster. He did so by reaching the podium nine times, including two wins in both Canada and Singapore. No, he didn’t become the world champion, but bookmakers have high hopes for him in 2026. That’s probably why IWC honors the […] Visit IWC Introduces George Russell’s First Limited-Edition Pilot’s Watches to read the full article.

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IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell Worn & Wound
IWC Introduces Feb 5, 2026

IWC Introduces a Pair of Limited Edition Pilot’s Watches in Collaboration with F1 Driver George Russell

Recently, over the course of a brutally cold weekend here in Concord, NH, I rewatched last year’s F1, the Brad Pitt vehicle that is essentially a very long advertisement for the sport for which it is named. It’s a fun movie, and even though it was made for giant screens and deafening surround sound systems, it played just fine at home as a fairly standard sports movie. I had been wanting to give the film another look as it was recently nominated for Best Picture at the Academy Awards (a bit of a surprise to most observers) and figured it was time to see how it stood up to a repeat viewing. The answer is that it’s still really enjoyable popcorn fare, but my one real reservation is in the almost nonstop product placement.  IWC watches factor heavily into the texture of the film itself. If you look closely, you can see a watch or the IWC logo in more scenes than not. It speaks to the importance of the relationship between IWC and F1, so I was not at all surprised when I learned that IWC’s first big novelty release of the year would be a pair of watches representing a collaboration between the brand and F1 driver George Russell, who races for the Mercedes-AMG PETRONAS team, which IWC has had a longstanding relationship with.  Unlike previous watches IWC has released as part of their partnership with Mercedes-AMG PETRONAS, this one is tied to a specific driver. Rather than the teal color highlighted in those earlier watches, these feature a more traditional blue hue, ...

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A New Batch of Worldtimers from Farer Have Arrived Worn & Wound
Farer Have Arrived It’s hard Feb 5, 2026

A New Batch of Worldtimers from Farer Have Arrived

It’s hard to keep track of all the watch trends that come and go over a calendar year, and while it’s not been as smoking-hot-popular as skin divers and GMTs, the worldtimer complication has been enjoying some time in the sun recently. Joining the herd is the Farer World Timer 2026 Collection, which beefs up an already-impressive (and early to the trend) lineup with three new colorways. In fact, the Farer World Timer was first launched in 2019, well before recent additions that have piqued the watch world’s interest, and it’s that confident backlog that has allowed Farer to introduce three new pieces with a level of design refinement that other relative newcomers may lack.  Before we dive into the new colorways, let’s get the basics down: each Farer World Timer sports a 39mm 316L stainless steel case (and varying finishes depending on the model) with an impressive 11mm of thickness, and a democratic 45mm lug-to-lug measurement. One crown, inset with a Farer “A”-embossed bronze cap, sits at the 3 o’clock position, while the other, wearing a World Timer marque, rests at 10 and operates the outer rotating bezel. The crowns, domed sapphire crystal, and exhibition caseback ensure a decently robust 100 meters of water resistance. Inside, a Sellita SW331-2 Elabore movement should guarantee reliability, accuracy, serviceability, and a 56-hour power reserve. A bespoke Farer rotor is color-matched to the central 24-hour disc on the dial.  Speaking of that disc, it...

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Review: Casio G-Shock GW6900 Teddy Baldassarre
Casio Feb 5, 2026

Review: Casio G-Shock GW6900

G-Shock continues to fill an important role in the landscape of watch collecting, almost solely occupying a genre that it essentially created. G-Shock watches are practical, accessible, and functional; but they’re also so much more than that. They are expressive, vibrant, and fun. Their impact on the broader culture around watches can’t be understated, and it’s a connection that remains intact today, over 40 years after emerging onto the scene, and over 30 years since the formation of the 6900 lineage. The design that hails from 1995 has changed surprisingly little, and remains one of the vanishingly few items that can make that claim without looking completely out of place on the wrist today. As the saying goes, good design is timeless. I’m not so sure this is technically "good" design, but it is unique and timeless in its own way. When it first debuted in 1995, the 6900 design used a rounded case, representing a departure from the blocky cases that had typically defined what a G-Shock was. Situated above the square digital display were a trio of circular graphics, with a button situated under the dial itself, all set within a shock-resistant structure. The watch brought the best features of the 5000, the 5900, and the 6600 together, creating a "best of all worlds" in a way. These features represented unlimited possibilities, and were almost mysterious at a glance, but they signaled just what was possible with a digital display.  Those three circular graphics wer...

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Hands-On With New Unimatic Modello Cinque U5S-BL Limited Edition Fratello
Unimatic Feb 5, 2026

Hands-On With New Unimatic Modello Cinque U5S-BL Limited Edition

It is no secret that I am a fan of Unimatic. The Italian brand has built its reputation on wonderful tool watches that stand out for their clever minimalist design. On top of that, it would be fair to say that Unimatic has released some of the most creative collaborative efforts of the last few […] Visit Hands-On With New Unimatic Modello Cinque U5S-BL Limited Edition to read the full article.

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Breitling Launches First Titanium Navitimer in New Aston Martin Collab Teddy Baldassarre
Breitling Feb 5, 2026

Breitling Launches First Titanium Navitimer in New Aston Martin Collab

Breitling announced today that it has become the Official Watch Partner of  British luxury carmaker Aston Martin and the Aston Martin Aramco Formula One racing team. The multi-year global partnership, which marks the Swiss watchmaker’s return to the high-octane world of F1 motorsports after many decades, kicks off with a wristwatch milestone: the Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, which is no less than the first timepiece in the iconic Navitimer series with a case made of lightweight titanium.  The two world-renowned companies have some ties throughout their prestigious histories. Breitling, while it has not been as visible in the racing world over the years as brands like Rolex and TAG Heuer, was an early contributor to motorsport timing. In 1907, Léon Breitling, who had founded his eponymous watchmaking firm in 1884, invented a device called the “Vitesse” (French for “speed”), a mechanical chronograph capable of measuring speeds up to 250 miles per hour. Its utility and precision spurred the Swiss police to adopt it for speed enforcement, which led to the world’s first speeding tickets. Just six years later, in 1913, Lionel Martin and Robert Bamford drove their hand-built automobile to a defining victory up the treacherous Aston Hill, giving their company a name and kicking off a long tradition of making cars built for both performance and luxury. The paths of the Swiss high-horology house and the British marque cr...

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Roaring Twenties Marque Niton is Born Again SJX Watches
Feb 5, 2026

Roaring Twenties Marque Niton is Born Again

A long defunct Geneva watchmaker, Niton has been revived and is getting off the ground with the Prima, a historically-inspired jump hour watch. With some serious tricks up its sleeve – the proprietary calibre is surprisingly excellent – the Prima might just be the right new-meets-old infusion the watch market needs.  Initial thoughts Bringing back defunct but once illustrious watch manufactures is not a sure thing, and Niton might be more challenging than most given the lack of name recognition. The brand, however, did have a glorious, if short, history. The introductory model of the recently revived brand is the Prima. While the watch takes its inspiration from pieces made in the 1930s, the overall impression is more evocative of retro-futuristic 1960s. Rounded typography, thick indices, and a concentric pattern on the central minutes disk all make for a look that’s equally comforting and refined.  Arguably the best surprise is the in-house NHS01 inside the Prima. A square movement developed in-house, the ambitious, hand-wound NHS01 integrates the jump hour complication with the in-line minutes disk and small seconds display, all while bearing the coveted Poinçon de Genève. Seeing a small independent brand earn the demanding hallmark for its first run of pieces is nothing short of amazing. Both versions of the Prima sit at under the CHF50,000 mark, which places the model in the upper echelons of pricy independent time-only watches. However, one might argue the P...

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Introducing – Mercedes-AMG F1 Pilot George Russell Teams Up with IWC for Two New Pilot’s Watches Monochrome
IWC Feb 5, 2026

Introducing – Mercedes-AMG F1 Pilot George Russell Teams Up with IWC for Two New Pilot’s Watches

British driver George Russell, currently racing for Mercedes-AMG Petronas Formula One Team, joined IWC’s paddock of ambassadors in 2022. Exchanging the steering wheel of his F1 for the design board, Russell worked alongside IWC’s creative team to design the new limited edition Pilot’s Watches, emblazoned with the F1 pilot’s signature blue colour featured on his […]

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Audemars Piguet’s Latest Gen Perpetual Open-Worked or All-Ceramic SJX Watches
Audemars Piguet s Latest Gen Perpetual Feb 4, 2026

Audemars Piguet’s Latest Gen Perpetual Open-Worked or All-Ceramic

Audemars Piguet (AP) debuts a trio of new perpetuals calendars, led by the first open-worked version of brand’s cutting edge perpetual calendar launched last year with the skeleton cal. 7139 inside the Code 11.59 and Royal Oak. And rounding out the trio is the first all-ceramic Royal Oak Perpetual Calendar powered by the cal. 7138. Initial Thoughts The open-worked version of AP’s latest-generation perpetual calendar movement arguably does most justice to a clever movement that is one of the most notable such movements on the market. While there was little visual difference between solid-dial versions of AP’s new perpetual calendars and the preceding versions, the open-worked examples are less similar, at least up close, as the perpetual calendar works are so clearly different. The new open-work dial givers owners a look at what is going on under the hood as they adjust the calendar, which I see as a significant value add given the unusual and innovative mechanics. While AP could have been more daring, the last year’s crop of Royal Oak Perpetuals were good looking watches. The new pair, in both Code 11.59 and Royal Oak formats, look nearly identical from an arms length to their predecessors. The open-worked models are mostly monochrome, the Code 11:59 is rhodium-plated white gold with a black ceramic mid-case while the Royal Oak is titanium with polished Palladium 500 bulk-metallic glass (BMG) accents and rose gold dial furniture. Neither break new ground for the b...

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Introducing: Three 38mm Audemars Piguet Royal Oak Selfwinding Chronographs With A New In-House Movement Fratello
Audemars Piguet Royal Oak Selfwinding Chronographs Feb 4, 2026

Introducing: Three 38mm Audemars Piguet Royal Oak Selfwinding Chronographs With A New In-House Movement

After using a relatively common Frederic Piguet movement for almost 30 years, Audemars Piguet now introduces the 6401, an in-house automatic chronograph caliber. It offers higher accuracy, greater reliability, and a more refined appearance. The brand’s 38mm Royal Oak is the first model to feature the new movement. You can choose between a stainless steel […] Visit Introducing: Three 38mm Audemars Piguet Royal Oak Selfwinding Chronographs With A New In-House Movement to read the full article.

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Enamel Dial Watches: 10 Of Our Favorites Teddy Baldassarre
Feb 3, 2026

Enamel Dial Watches: 10 Of Our Favorites

Watches with enamel dials rarely fail to impress with their exquisitely finished surfaces, their impressive durability, and a level of artisanal craftsmanship that might not even be readily apparent to the naked eye but somehow elevates the entire timepiece to a higher level of luxury. Enamel dials - which are made by fusing finely ground, colored glass powders onto metal substrates through repeated firings in a kiln at high temperatures - are still fairly rare in the watch world, and almost (but not entirely) impossible to find below a certain echelon of pricing, Often, as in some of the limited editions below, an enamel dial is one essential component of a timepiece that combines several notable elements, including elite or unusual case metals, high-complication movements, or any number of special features. Here are 10 watches with enamel dials that have caught our eye over recent years.  [toc-section heading="A. Lange & Söhne Cabaret Tourbillon Handwerkskunst"] Price: 315,000 euros at release, Case Size: 29.5mm x 39.2mm, Thickness: 10.3mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: Manually wound Caliber L042.1 In 2008, German haute horlogerie house A. Lange & Söhne brought a technical upgrade to the tourbillon - an 18th century invention originally designed to shield a watch’s balance from the ill effects of gravity - that was both subtle and substantial. The Saxon brand’s Cabaret Tourbillon featured the first tourbillon movement with a st...

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